?? Spring cleaning! ?? Take five minutes to tidy your Google Analytics reports into Collections now, and save time in the future. You can sort your reports based on subject (like Customer Acquisition), or group your reports for the people who need them (like your marketing team). Here’s how: https://goo.gle/4idXFNr
关于我们
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- 网站
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g.co/marketingplatform
Google Analytics的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 超过 10,001 人
- 总部
- Mountain View，California
动态
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Annotations are now available in GA reports → https://goo.gle/3FAVQvX This feature makes it easier to record events, explain changes in data, or highlight key observations for you and your team. Create annotations through the Admin API, or by right-clicking on a line graph in Reports.
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Trying to find profitable customers and drive sales? That’s what leading UK supermarket Asda set out to do — turn swing customers into loyal fans. With the help of Spark Foundry, they implemented a winning digital strategy that blended their existing Google affinity audiences with new GA predictive audiences on #DV360. And the results speak for themselves: ?? 48% lower CPA (cost per acquisition) ?? 84% lift in ROAS (return on ad spend) Emulate ASDA’s success with predictive audiences: https://goo.gle/3FD8drr
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??Whether you’re a seasoned analyst, a developer, or a beginner — our Google Analytics #Discord community is for you. ?? Need to export to BigQuery? Want to talk about advertising, Explorations, data APIs? Just getting started in GA? We’ve got a channel for that — come join us: https://goo.gle/ga-discord
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Let’s say a user adds an item to cart. Then, they go back to Google to find a coupon code that picks up affiliate UTMs. How do you track that? Using traffic-source scopes to contextualize your data is the answer. We walk you through three scope types — and how each can help you find growth opportunities. https://goo.gle/3QwjLyK ??
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Thanks to #AI-powered features in Google Analytics, you might see alerts and recommendations like these… ?? Predictive audiences: “Reach users who are 10.2x more likely to purchase than all users.” ?? Automated insights: “Engagement time was 45% higher than average.” ?? Custom insights: “Revenue was greater than $100,000 in the last hour.” Sound like something you want? https://goo.gle/3D5vxgM
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?? Today, we’re brushing up on some *key* vocabulary, so you can speak Google Analytics like a pro. And more importantly: so you can really understand user actions on your website or app, across both GA and Google Ads. ? For more: https://goo.gle/3FfDgt4
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Go beyond standard reports, and dive deep into your data! Which of these Explorations have you tried? ?? Funnel Explorations: segment and slice your user journeys into multi-step funnels ??? Path exploration: discover user journeys across your website or app ?? Segment overlap: identify insightful audience intersections … and that’s just the beginning. Comment which of these you’ve tried — or tell us about a custom exploration you made from scratch! For more: https://goo.gle/4iyg7An