? GoodUnited ?

Turning a one-time donation into lasting support isn't magic—it's connection. Recurring donations provide nonprofits with stability, deeper relationships, and long-term growth. But here's the catch: most nonprofits miss the crucial follow-up. 80% of social media donors never receive a personal thank-you, and 60% never donate again due to lack of engagement. What if we changed that? Through personalized direct messaging on Facebook and Instagram, your nonprofit can: ?? Personally thank and nurture donors ?? Educate supporters on their impact ?? Invite one-time donors to commit monthly ?? Offer exclusive perks that make monthly donors feel special With GoodUnited's direct messaging platform, nonprofits have increased recurring donations by up to 60%, transforming casual supporters into passionate, long-term advocates. Ready to revolutionize your recurring giving strategy? DM us for a free consultation demo -- no pitch, just insights. Full blog is here: https://lnkd.in/gA9xfW7h

Major donors get a personalized experience. They have direct conversations. They get follow-ups. They see their impact. What if every donor had that experience? It’s possible—at scale—because of two breakthroughs: direct messaging and AI. Personalized conversations, tailored follow-ups, and real engagement, no matter the donor size. Nonprofits that embrace this now will not only raise more money, but they’ll build relationships that last.

Five years ago, peer-to-peer fundraising was thriving. Walks, rides, and virtual challenges were buzzing with energy. Then, the world changed. Participation plummeted. Nonprofits worked harder than ever to re-engage supporters, but the same old outreach methods weren’t cutting it. ?? Email open rates? Declining. ?? Social media posts? Drowned in the noise. ?? Fundraiser retention? Struggling. But then, something shifted. Nonprofits started meeting people where they actually spend time—on Messenger and WhatsApp. Direct messaging became a game-changer. ? Instead of waiting for fundraisers to check their email, nonprofits sent personalized messages directly to their phones. ? Instead of one-size-fits-all updates, they used real-time conversations to offer support and encouragement. ? Instead of letting fundraisers fizzle out, they sent friendly nudges—"You're just $50 from your goal!"—keeping the momentum going. And the results? Higher engagement. More donations. Stronger relationships. This is the future of peer-to-peer fundraising. If you're still relying on old-school methods, it’s time to rethink your approach. Ready to boost participation, donations, and long-term impact? Start using social direct messaging today. Read Full Blog Here: https://lnkd.in/gav6RED8

Selling a product people know they need is easy. But what if they don’t even realize the opportunity in front of them? We believe that’s the challenge with direct messaging for nonprofits. Most don’t know it’s possible—let alone that it outperforms every other channel. So how do we bridge that gap? By telling the story. By proving its impact. By making it impossible to ignore. The shift is already happening. Early adopters will see the biggest wins. The rest? They’ll play catch-up when the opportunity isn’t as easy to capture.

As we close the books on Q1, we're taking a moment to celebrate the wins, learn from the challenges, and set the stage for an even stronger Q2. Here’s what stood out from our Facebook fundraising journey: ?? Highlights: ? Optimized experiences by device boosted engagement. ? Moderate-mileage outdoor challenges energized communities. ? Fundraisers tied to current events sparked incredible support. ? Messenger automation fostered deeper connections with supporters. ?? Challenges: ? Post-holiday donor fatigue made January tough. ? Basic incentives (stickers, magazines) lacked appeal. ? Physical activities played a key role in driving engagement. ?? Key Takeaways: ? Smart targeting enhances supporter engagement. ? Extending campaigns keeps momentum strong. ? Personalized messaging strengthens relationships and fundraising success. Q2 is here, and we’re ready to build on these insights—let’s make it our best quarter yet! Read full blog here: https://lnkd.in/gjjB5YBy

Fundraising has evolved—and Facebook Challenges powered by social direct messaging are leading the way. GoodUnited's latest campaigns delivered a stunning 326% Return on Ad Spend (ROAS) by day 11, showing how personalized messaging can ignite community action and generosity. ?? What’s Working Best? ?? Outdoor & endurance activities ?? DIY fundraising ?? Timed participation challenges Why? These activities inspire community, personal achievement, and meaningful connections. ?? The Winning Formula: ?? Personalized direct messaging sparks deeper engagement. ?? Choosing the right challenge boosts motivation and giving. ?? Constant strategy optimization drives powerful results. Ready to revolutionize your fundraising? Let's talk! ?? Discover how GoodUnited can transform your campaigns through strategic social fundraising. Read full blog here: https://lnkd.in/gV3MsdNd