Good Social

I wanted to share one of my most recent projects for Weirton Fitness Complex. If I've ever told you the story about "my gym from home" and how its owner was the one who planted the idea of starting Good Social in my head, this is the gym!!! I'm always proud of the work I produce for my clients, but this one hits closer to home (figuratively and literally). Quinton, the gym's owner, has taught me a LOT and still continues to do so. Now, being a business owner myself, I can appreciate his mindset and decision making process 100x more. Not that I've overlooked this fact previously, but, he's helped me realize that every client I have or lead I meet for the first time is investing their time and (hopefully) money to work with me. I walk into every meeting with that mindset because no matter how big or small the invoice is, you're trusting me with the image of your business. A task I do not take lightly. It's your business and I'm just here to expose it to a new and/or current audience through the custom strategies I create. And, if any of my connections happen to know a gym in need of some work like this below, let me know. ??

YINZgiving is going into its FIFTH YEAR of making sure our neighbors get a warm, traditional meal on Thanksgiving day. Not only is this event very meaningful to the hundreds of people it helps, it is also our very first event sponsorship! ?? We are SO proud and excited to be a part of something that can create a memory for someone on Thanksgiving Day. Last year, YINZgiving delivered 1,300 meals - this year, we're going dreaming BIGGER! ?? But we need YOUR help. ??We need: - 50 volunteers to help package meals ?? - 100+ drivers to deliver them with a smile ?? - click here to sign up! https://lnkd.in/eeFq7iKg Still want to help out but can't make it in person? Sponsor a neighbor's meal for just $10! Your $10 will give someone a Thanksgiving meal who may otherwise not have gotten one. ??? https://lnkd.in/esEK5dJr Thank you to everyone for being apart of this journey. Let's make this YINZgiving the BEST one yet! ??

When we were filming with Trevor Colberg it was clear that he had such a strong connection and appreciation for the Massey Center for Entrepreneurship & Innovation - RMU . Who could blame him? When listening to him during our shoot it was obvious that they have valuable connections, vast resources, and most importantly, the motivation to ignite in their students. A lot is happening at RMU's Massey Center for Entrepreneurship. Success stories, determined students, and a culture of innovation. Trevor has one more feature tomorrow on their Instagram page! Follow them to check it out.

We are SO excited to be a part of this special event! Follow YINZgiving on Instagram (@ yinzgiving) to stay in the know for updates! And, most importantly please consider volunteering or donating a meal! Visit the website to learn more about volunteer roles-> https://lnkd.in/epBKF54U

We have been loving getting to collaborate with?Massey Center for Entrepreneurship & Innovation - RMU?for this special project. We will be posting images from our shoot with them in the coming weeks as each student is featured. Head over to their page to learn more about Elena Kazas and her brand?Calithea Skincare.

We are so excited to be collaborating with The Massey Center! It is very clear that the students share a strong appreciation and sense of gratitude towards the organization and those who work it. And, we're happy to be back on campus as our founder is an RMU Alumni '24 and a former Rockwell Fellow ??

Followers, followers, followers! The number of followers is the ultimate sign of a successful social media account, right?! Not to us. We challenge that by saying what if you have 1M followers but are only averaging 100-150 likes per post? Where did the 999,850 other people go? They didn’t unfollow, the account still has 1M followers???Maybe the content wasn’t engaging enough? Who knows.??? There’s a lot of aspects of social media we can’t control. But we CAN control our strategy for how we use it. A client of ours received a 100% increase in follower count. It took some time to achieve that, but with time comes attracting the CORRECT audience.??? A business should want REAL customers following their social media accounts. Ones that can advocate for them, suggest them, or support them! A pretty and shiny big follower count shouldn’t always be trusted.

Reach is our second Success Metric that we focus on when developing content strategies for clients. For this client, more than 18,000 people were exposed to their brand opposed to not working with us. Brand Exposure by way of social media can be the difference from someone hearing of you before or not.?

Weirton Fitness Complex saw the most engagement and brand awareness they ever have on social media when working with us. But what may be most important is that the owner didn’t have to think about social media anymore. By delegating the gym’s social media work to us, he got his time back to focus on other aspects of his business.

More than half of this client’s followers kept “coming back for more” because of our strategies for them. One of our success metrics is Engagement. An active audience and one that consistently engages with content is one that is finds value in the content being posted.