GoodPop

For too long, consumers have had no voice when it comes to the food they eat. Big Food lobbies have made it difficult - if not impossible - to create meaningful progress in food transparency. Whether it’s misleading labels, hidden ingredients, or the way nutrition information is presented, the system isn’t built to prioritize public health. It’s built to protect the interests of the biggest food companies. That has to change. At GoodPop, we believe consumers deserve an organization that fights for them - one that demands real transparency in food labeling and holds companies accountable for what’s in their products. So we, along with some of our industry friends, decided to do something about it. We launched the Good Food Collective - the first natural food lobby advocating for consumers, real food, and true transparency around what we’re putting in our bodies. This will be an organization where responsible food companies and nutrition leaders join forces to push for change at the policy level. Instead of just reacting to Big Food’s influence, we’re fighting to be the voice consumers haven’t had. Better food shouldn’t be reserved for those who can read food labels with 0.5 font size or who shell out big bucks at designer grocery stores. It should be the standard for all of us. There’s a lot more to come in the next few weeks and months, and I can’t wait to share more! Shout out to Holly Adrien, who made this initiative possible, and Jaclyn London, MS, RD, CDN, Dan Gladden, Laura N Brown, MS, RDN, LDN, Justin Prochnow, and Jaclyn Bowen for your thoughts at the "Unpacking Front of Pack Nutrition Labels" Panel at this year's Expo! good-food-collective.com

Happy dance for our dedicated ?? Pop Star: Michelle Hurt! ?? Michelle is celebrating 4 years with GoodPop! As our Order Fulfillment Manager, she ensures every order gets where it needs to go—on time and with care. She’s a logistics expert, a problem-solving pro, and the backbone of our fulfillment team. Thanks to Michelle, our pops make it from our freezers to happy customers without a hitch! ???? “From day one Michelle welcomed me into the GoodPop world with wide open arms. No matter how big the problem or how much of a pain it is to solve, she is there with resolve and determination. Nobody works harder.” - Kate Kasch When Michelle’s not keeping things running smoothly, she’s enjoying a Chocolate Vanilla Sandwich GoodPop. Grab one today to celebrate with us! ??

Expo West wrapped up last week, and the trends shaping the future of natural products are clearer than ever. ??? From the rise of regenerative agriculture to the continued demand for cleaner, better-for-you ingredients, innovation is at an all-time high. At GoodPop, we’re proud to be part of this movement, crafting frozen treats that not only taste incredible but also align with consumer demand for transparency and sustainability. ???? Check out this recap from The Food Institute on three key takeaways from Expo West, one from our very own Daniel Goetz: https://lnkd.in/esgsxJ2c! What trends stood out to you this year? #ExpoWest #BetterForYou #GoodPop

Last week was my seventh time attending Expo West, though my first time attending representing a brand and not a retailer. Leading up to the event, I kept thinking about how different it might be attending “on the other side”, but it was much more similar than I expected. This year, I still: - Only managed to connect with 1/3 of who I had planned to see - Returned home without a voice, but with a full cup ?? - Couldn’t walk more than 50 yards without running into a friend , wishing we had more time to connect - Had an awesome time getting to know fantastic colleagues better. The GoodPop team is a special group of people! - Caught up with former colleagues I’ve missed - Made new connections - Attended a few panels covering relevant, timely content (check out Unpacking Front-of-Pack Nutrition Labels in post show content access) - Had many meaningful conversations - Shared many, many hugs, laughs and a few tears It’s really about great people creating a pulsing energy in this industry. It’s truly energizing to see thousands working to bring better to consumers. I was thrilled by the response I received when sharing what we are doing at GoodPop with the Good Food Collective. People are looking for community, ways to make an impact and have their voices heard. To learn more about the Good Food Collective go here: https://lnkd.in/gssNPmyZ or reach out to me. I would love to connect!?? Thank you to all that made this Expo West as memorable as the first! Including those not in pics: Jaclyn London, MS, RD, CDN Mike Florea Megan Reuszer ?????????? Ken Sadowsky #GoodPop #ExpoWest #NewHopeNetwork #GoodFoodCollective

I had so much for at Expo West 2025 with GoodPop! Thanks for letting me spread some goodness!

As a Certified B Corporation?, we believe there’s a better path to a better world—one of action and purpose, inspiration and community. This movement is powered by an emerging generation of people using business as a force for good. We call it #GenB. This #BCorpMonth, we’re celebrating our work alongside thousands of other B Corps around the world. Check out our collective impact and learn how to support—or become!—a B Corp by following the hashtag #GenB. Forward!

Pop cheers for our impactful ?? Pop Star: Clara Tomlin! ?? Clara has been making a difference at GoodPop for 9 years! As our Director of Brand Impact, she leads the charge in ensuring our mission goes beyond just delicious pops—creating positive change in our communities and the world. From sustainability initiatives to giving back, Clara’s passion and dedication make a lasting impact. ??? “Since joining GoodPop, I'm reminded over and over again from outside stakeholders that the way that GoodPop shows up for its community is truly genuine, authentic and impactful. None of that would be true if Clara weren't the soul and hard worker behind all that we do to give back.” - Kristi Kleila When she’s not driving meaningful change, you can find Clara enjoying a delicious Hibiscus Mint pop! Pop cheers to Clara for all she does! ??

Last day at #ExpoWest! Stop by and say hi to the team. ?? Find us at Booth# 5020 or visit our truck in the Grand Plaza! Have a GOOD one!

Celebrating our incredible ?? Pop Star: Justin Murphy! ?? Justin has been a vital part of the GoodPop team for 10 years! As our Production Manager, he ensures every pop is made with care, quality, and a whole lot of goodness. From keeping production running smoothly to making sure our pops are always at their best, Justin is a true operations superstar! ?? “Justin is an incredible asset to our team—a skilled problem solver, a production wizard, and a true copacker whisperer. He tackles his responsibilities with a smile and unwavering dedication to delivering exceptional products.” Katherine Pollard When he’s not overseeing the magic behind the scenes, you can find Justin enjoying a refreshing Orange n’ Cream pop! Pop cheers to Justin for his dedication and hard work! ??

Every year I leave Expo West feeling inspired by all of the incredible brands out there working to make our food better-for-us. Here were a few things that caught my eye on the show floor... ?? Pistachios: From Táche pistachio milk to spreadable cream, I discovered delicious ways to enjoy one of my favorite nuts. ?? Mushrooms: Continue to reign! From coffee to my new favorite Nature's Fynd breakfast patties, brands keep finding new ways to use fungi. They even made a star appearance on Elle Lanning's fab sweater. ?? Illustrations: Brand creative doesn't always need to involve color washing. Loved seeing intricate illustrations & artwork - like those on the Counter Culture Coffee boxes - give vibrancy to packaging. ?? Sparking Joy: The industry keeps finding ways to surprise & delight consumers - from GoodPop's very own Mickey Mouse pops to Belgian Boys wildly popular pink bags. But the only trend with staying power is that the natural CPG community is just full of the most kind, curious and inspiring people and I'm lucky to be part of it with the coolest GoodPop crew. Feeling grateful and energized on this flight back to Boston and also in desperate need of a salad ?? .