GoodPop

I can’t wait for #ExpoWest next week! I want to see all of you, try every single sample, and hear what trends are stickiest in our industry – I’m hoping it’s mostly about real food! Early in my career I was inspired by Justin's Peanut Butter & KINDSnacks to someday join the Natural Food Movement, with innovation towards “ingredients you can see and pronounce” (Credit to KIND, IYKYK). ?Now, proud of the role and voice GoodPop has within it, I feel privileged with my personal viewpoint from inside the industry as the landscape of Natural Food continues to evolve and grow and land in more pantries around the country. Sometimes it's two steps forward one step back, sure, but that’s probably true for most growth journeys. I continue to be inspired by how this industry can change consumer lives one better product at a time. Several years ago GoodPop drove change in frozen novelty by establishing the norm that real fruit is sweet enough and Daniel's unrelenting vision keeps us focused on doing the right thing, always. Come check us out at Booth #5020 with the cool kids in Hall E! ?? Here are some other category disruptive brands my family and I consume & love and can’t wait to visit at #Expo next week. What reccos do you have? GOOD GOOD The Good Crisp Company HOPWTR hiyo Vegobears MALK Organics MUSH BEAR Fruit Snacks #newhope #ExpoWest #BetterForYou #GoodPop #HaveAGoodOne #naturalproductsexpo

?? Turn Sustainability Into Your Competitive Edge ?? Sustainability isn’t just a responsibility—it’s a business advantage. Join us at Expo West for a powerful panel discussion featuring industry leaders who are driving real impact through sustainability: ?? Panelists: ?? Daniel Goetz – CEO/Founder, GoodPop ?? Christiane Baker – Director, Sustainability US, Nestlé Health Science (Garden of Life) ?? Dan Wiley – President, OceanBlue Omega ?? Grant Kendzior – Strategic Partnerships Lead, 4ocean ?? What you’ll gain: ? Real-world strategies for integrating sustainability into your brand ? Insights on overcoming challenges and driving long-term impact ? Ways to build customer loyalty through purpose-driven initiatives ?? Tuesday, March 4, 2025 ?? 11:00 AM – 12:00 PM (PT) ?? Marriott, Platinum Ballroom 1 Whether you're a startup, a growing brand, or an industry leader, this session will equip you with actionable takeaways to turn sustainability into a competitive edge. Don’t miss it! #ExpoWest #Sustainability #BusinessForGood #4ocean #SustainableBrands #PurposeDrivenBusiness

From Austin to Anaheim, GoodPop is coming to EXPO West! Join us in the Grand Plaza for the Expo West Block Party! . #goodpop #expowest #expoblockparty

Improving nutrition offers one of the greatest opportunities for reducing preventable chronic diseases. The question is how do we within the industry work to help (and not hinder) busy grocery shoppers quickly and easily identify how and which foods can be part of a healthy diet. The FDA has recently weighed in, proposing a mandatory Front-of-Package labeling for all CPG food manufacturers to follow. We'll chat through what the FDA reviewed, proposed, what's next here - and share some perspectives (and I bet some hot takes ??) from this wonderful group of industry changemakers. Honored to join Dan (Interact Brands), Laura (Kroger Health), Justin (Greenberg Traurig, LLP), Jaclyn (Jaclyn London, MS, RD, CDN) and Jaclyn (Clean Label Project). Will be a fun one! ?? Natural Products Expo ?? Wednesday, March 5, 2025 ? 3-4pm PT ?? Marriott Anaheim, Grand Ballroom F Add this event to your Expo app here: https://lnkd.in/gFVHpYeh #ExpoWest #NaturalProducts

At GoodPop, we believe people deserve to know what is in their food and why it matters. We are energized by the conversations we have with many like-minded people in our industry, who agree the time is right for us to come together to create a healthier future. By driving forward efforts for greater transparency and higher standards, we can ensure everyone has information they need to make informed food choices. I’m excited to continue this conversation at Expo West next week! If you are heading to Expo West come find us at booth #5020 in Hall E. Let’s talk about how our community can come together to create positive change for a healthier food system! Please join our CEO & Founder, Daniel Goetz, and several other talented industry experts at the ‘Unpacking Front of Pack Labels’ panel. See details below: Unpacking Front of Pack Labels March 5th 3-4PM Marriott Grand Ballroom F #ExpoWest2025 #BetterForYou #NaturalFoods #Transparency #Foodindustry #cpg #GoodPop

??? BIG NEWS! GoodPop is bringing a little extra fun to freezers. SO excited to introduce our newest (and most iconic) pop yet, featuring none other than Disney Mickey Mouse! Inspired by the classic Mickey ice cream bar, but made the GoodPop way with all the nostalgia. Starting now you’ll find our Mickey Mouse Fudge n' Vanilla pops at Sprouts Farmers Market nationwide, with a wider retailer distribution coming in April '25! #GoodPop #MickeyMouse

Jumping for joy for our phenomenal ?? Pop Star: Marshall Thompson! ?? Marshall has been with the GoodPop team for 5 years! Marshall is responsible for selling pops and building relationships with our customers. He’s a sales superstar, a natural leader, and a goal-getter. Marshall has the scoop on how to close a deal! ?? “Marty is a joy to be around. Always smiling, always bringing others along for the ride. He's a great guy to have on your team and in your corner!” Carter Calico Between sales meetings, you can find Marshall enjoying an OG classic, Hibiscus Mint! Pop cheers with us in honor of Marshall today! ??

Everywhere I look, I keep seeing the growth of categories driven by Better For ME brands. Retailer websites, news articles, new subcategories in stores... all these trends are pointing toward a consumer that invests in their personal nutrition! For my family and our 4 kids, it's no different! Having breakfast options with more protein, snacks with less sugar, and meals with REAL ingredients means we're able to provide choices that make everyone happy (except the 7-year old... he's never happy ha)! The movement is here to stay people! GoodPop is leading the way with REAL Fruit, REAL Ice Cream, and a REAL commitment to a better world. Come try our new products at Booth 5020 at #ExpoWest March 5-7th! See you there!

Let’s hear it for our skilled ?? Pop Star: Katherine Pollard! ?? Katherine is celebrating 6 years with GoodPop! She ensures everything runs smoothly behind the scenes at GoodPop, from managing teams and processes to keeping the company on track to hit its goals. She’s a master at getting stuff done, a problem-solver extraordinaire, and a logistics legend. She has an incredible track record of driving efficiency and scaling operations without sacrificing quality. ?? “Kat's can-do attitude continues to propel the business forward at every turn. She takes ideas that seem outlandish and makes them into reality through sheer persistence, determination, and sway!” Carter Calico When Katherine’s not saving the day, she’s indulging in an Orange n' Cream GoodPop. Enjoy one today to celebrate with us!

Happy dance for our outstanding ?? Pop Star: Mariah Barrett, SHRM-SCP! ?? Mariah has been with GoodPop for 4 years now! ?? She is the reason GoodPop is such a happy and supportive team. She hires great people and fosters a positive GOOD vibe for all members. She’s a talent scout extraordinaire, a culture connoisseur, and an employee cheerleader. ?? “Mariah is a ray of sunshine!? She cares so much about our team and makes it her mission to? make everyone's time at GoodPop amazing.” Whitney Williams You can likely find Mariah chatting with a team member over a box of Mango pops. Pop cheers with your favorite coworker in honor of Mariah today! ??