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Reflecting on Expo West and My Journey Expo West was an incredible experience—immersive, enlightening, and inspiring. One thing became crystal clear to me: in the CPG space, there's a significant difference between those who approach it purely for profit, those who see it as a career, and those who embrace it as their life's calling. For me, Joulebody is more than just a business—it's my purpose. My passion lies in creating products that genuinely heal the gut and balance hormones, promoting overall well-being and vitality. I'm now at a stage where I'm ready to scale Joulebody as a thriving business. Yet, scaling doesn't mean compromising my mission. It means amplifying it—reaching more people who seek true healing and nourishment. Thanks to everyone I connected with at Expo West. Your stories, your dedication, and your authenticity reminded me why I'm here and why I do what I do. Here's to building businesses with heart, intention, and real impact ?? Thank you Good Now Foods James Pippin Juan and Paula #ExpoWest2025 #GutHealth #HormoneBalance #PurposeDrivenBusiness #CPG #Joulebody

?? That’s a wrap on Expo West 2025! ?? What an incredible experience! Good Now Foods had an amazing time connecting with the natural food & beverage community, and we’re beyond grateful for the opportunity to represent 24 outstanding brands at the show. ?? A huge THANK YOU to our brand partners for trusting us to showcase their amazing products: ?? SprinJene ?? Whitney Jordan Naturals ?? Nana Joes Granola ?? Melody Honey ?? Elements Truffles ?? Killer Salsa ?? OMG! Superfoods & Terra Andes Honey ?? Fable Fish ?? La Republica Superfoods ?? Joulebody ?? True Gold Honey, Inc. ?? ZEGO LLC ?? Gheelish ?? Philosopher Foods ???♂? Protein Puck ?? Lypid Kitchen ?? Seattle Strong Coffee Co. ?? Rebellious Beverage Company ?? Lovely Bunch ?? Good Wolf ?? Simple Times ?? Jones Soda ? Joie Energy ?? Charleston Mix ?? The Results: Over 300 interactions with buyers across multiple categories and retailers—building new relationships, sparking fresh opportunities, and fueling the future of better-for-you foods! To everyone who stopped by Booth #8011, thank you for your time, energy, and enthusiasm. We loved sharing our brands’ stories, sampling game-changing products, and talking about the future of food. ?? If we connected at the show, we’d love to keep the conversation going! Let’s work together to bring more innovative, better-for-you products to shelves everywhere. Until next time, Expo West! ?? James Pippin Shannon Peffley Levi Korvin Rick Chavez Howard Wasserman Paula Lieberman Brittany Ravetto Beth Young #ExpoWest #GoodNowFoods #NaturalProducts #BetterForYou #ThankYou #FoodInnovation #RetailConnections #Grateful

Visit us at Booth #8011 in the ACC Level 3 - Hot Products to connect, explore, and taste what’s new in the industry. ?? Discover some of the incredible brands featured alongside us: ?? ?? Fatso ?? SprinJene ?? Whitney Jordan Naturals ?? Nana Joes Granola ?? Melody Honey ?? Elements Truffles ?? Killer Salsa ?? omgsuperfoods & Terra Andes Honey ?? Fable Fish Company ?? La Republica Superfoods ?? Joulebody ?? True Gold Honey, Inc. ?? Zego Foods ?? Gheelish ?? Philosopher Foods ???♂? Protein Puck ?? Lypid Kitchen ?? Seattle Strong Coffee Co. ?? Rebellious Beverage Company ?? Lovely Bunch ?? Good Wolf ?? Simple Times Mixers ?? Jones Soda Co. ?Joie Energy ?? Charleston Mix Whether you're looking for bold flavors, innovative health foods, or the next big trend in wellness, this is the place to be! Let’s talk about what’s next in food, beverages, and better-for-you brands. ?? Will we see you there? Drop a comment or swing by Booth #8011 —let’s make something great happen at Expo West! ?? #ExpoWest #GoodNowFoods #NaturalProducts #FoodInnovation #BetterForYou #Organic #TradeShow #Networking #CPG #CPGIndustry Natural Products Expo

This is your chance to meet the creators of PeaKaPop crisps and sample all five delicious flavors! ? We're heading back to Anaheim to participate in the legendary Expo West! Join us March 5-7, 2025!? Find us at BOOTH?#5426,Hall E!

?? Expo West is here, and GoodNow is ready to welcome you! ?? We’re thrilled to be part of Expo West 2025, showcasing the best in natural and organic products! Visit us at Booth #8011 in the ACC Level 3 - Hot Products to connect, explore, and taste what’s new in the industry. ?? Discover some of the incredible brands featured alongside us: ?? ?? Fatso ?? SprinJene ?? Whitney Jordan Naturals ?? Nana Joes Granola ?? Melody Honey ?? Elements Truffles ?? Killer Salsa ?? omgsuperfoods & Terra Andes Honey ?? Fable Fish Company ?? La Republica Superfoods ?? Joulebody ?? True Gold Honey, Inc. ?? Zego Foods ?? Gheelish ?? Philosopher Foods ???♂? Protein Puck ?? Lypid Kitchen ?? Seattle Strong Coffee Co. ?? Rebellious Beverage Company ?? Lovely Bunch ?? Good Wolf ?? Simple Times Mixers ?? Jones Soda Co. ?Joie Energy ?? Charleston Mix Whether you're looking for bold flavors, innovative health foods, or the next big trend in wellness, this is the place to be! Let’s talk about what’s next in food, beverages, and better-for-you brands. ?? Will we see you there? Drop a comment or swing by Booth #8011 —let’s make something great happen at Expo West! ?? #ExpoWest #GoodNowFoods #NaturalProducts #FoodInnovation #BetterForYou #Organic #TradeShow #Networking #CPG #CPGIndustry James Pippin Shannon Peffley Brittany Ravetto Rick Chavez Levi Korvin Beth Young Paula Lieberman Howard Wasserman Erica Dermer Colleen Kavanagh Sarah Sample Tyler Sample Rian H. Evan Oeflein Doug DuMars Brandon Penn Tim Richards ?????? Roni Gloger Michelle Pusateri Jen-Yu Huang, Ph.D. Darin Alpert Natural Products Expo

Is Terra Andes Honey The Best Honey in the World? Come and taste it for Yourself at #ExpoWest! ?? People say it. The awards confirm it. ?? London Honey Awards – Platinum ?? Great Taste 2021 ?? Dubai International Taste Award – Gold 2023 ?? Paris Honey Awards – Platinum 2023 Terra Andes honey is a medicinal-grade honey sourced from one of the most pristine places on Earth— The Chilean Patagonia. ?? Find us at GoodNow Booth #8011 (ACC Level 3, Hot Products Section) Come by, try it, and see why this honey is unlike any other. See you at Expo!

?? Exciting News!??? KEFIRKULT is making its debut at Natural Products Expo?West next week! Come say hi, and prepare your gut for the show with our probiotic coconut kefir at?Booth #N1532! ?? Hudson Liao and I are so excited and grateful to be exhibiting as part of the?:INCLUDED CPG Access Program?this year, alongside these incredible and inspiring brands:?pi00a, SEEDLY, @KULA Foods, Recoup Beverage, Xinca Foods, Laurel's Coffee, JAS Drinks, Scratch Food Group, and Reprise Health. As Asian-Canadian founders of a kefir brand—a product with historical roots in the Caucasus—Hudson and I understand firsthand how?diversity drives innovation in the CPG industry. From kimchi to kefir, matcha to moringa,?tahini to turmeric - it’s clear that diversity is at the heart of innovation in CPG. A huge thank you to?Victoria Ho and?Jomaree Pinkard for your tireless work in championing diverse and innovative brands, and for this incredible opportunity. We can’t wait to see everyone at Expo West next week—and stay tuned, because we’ve got even more?exciting news?to share soon! ?? #KEFIRKULT #ExpoWest2025 #IncludedCPG #GutHealth #Probiotics #PlantBasedFood

Happy National Hemp Day! ???? Today, we celebrate the incredible power of hemp—a plant that’s revolutionizing wellness, sustainability, and the future of natural health. From soil to shelf, hemp is making a lasting impact on industries worldwide. At GoodNow, we’re proud to represent Pocono Organics CBD—a brand rooted in organic farming, regenerative agriculture, and the highest-quality hemp-derived wellness products. Grown with care, crafted with purpose, and designed to support your everyday well-being, Pocono Organics CBD embodies the future of clean, plant-based solutions. Whether you’re using hemp for relaxation, recovery, or overall balance, today is a perfect reminder of why this plant deserves recognition and appreciation. ??? #NationalHempDay #HempForHealth #PoconoOrganicsCBD #GoodNowFoods #CBDWellness #SustainableLiving #PlantBasedHealing #HempInnovation James Pippin Shannon Peffley Howard Wasserman Brittany Ravetto Rick Chavez Looie Mattioli Ashley Walsh

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We’re thrilled to announce our rebranding from Good Now Foods to GoodNow! This transformation reflects not just a fresh look, but a renewed commitment to our mission: helping CPG brands thrive and succeed in the competitive marketplace. Our new website, goodnowcpg.com, is live, and it’s ready to showcase how we’re taking things to the next level. What’s new? While our name and look have evolved, our dedication remains the same. At GoodNow, we’re more than just a sales agency. We’re your partner for growth and success. Here’s how we can help you: ★ Experienced Sales TeamOur expert Sales Team is here to guide your brand through every stage of the sales process, helping you navigate challenges and seize opportunities in the CPG industry. With deep relationships across retail and food service, we can help you get on the shelf and stay there. ★ SOS Program (Sales Optimization Support)Our SOS program is designed to fine-tune your brand’s sales strategy. We’ll help you identify opportunities with independent retailers and call on them directly. ★ Creative Graphic Design TeamYour brand’s visual identity matters. From packaging design to marketing materials, our talented Graphic Design Team will ensure your products stand out on shelves and leave a lasting impression. ★ Booth Share ProgramsLooking to make an impact at industry trade shows without the massive overhead? Our Booth Share Programs allow you to showcase your brand alongside others, creating a cost-effective and collaborative opportunity to shine. ★ Demo TeamThere’s nothing like seeing customers fall in love with your product in real-time. Our Demo Team specializes in driving trial and awareness through strategic sampling events, helping your product gain the recognition it deserves. At GoodNow, we believe in being a vertically integrated partner that makes your life easier. Whether you’re looking to launch your brand, scale your sales, or create a standout presence at trade shows, we’re here to make it happen. New look, same great team — with even more to offer! Ready to take your brand to the next level? Visit us at goodnowcpg.com to learn more about how we can work together. Let’s make 2025 your breakthrough year! James Pippin Shannon Peffley Levi Korvin Beth Young Paula Lieberman Howard Wasserman Rick Chavez Brittany Ravetto #salesagency #branding #newlook #team #sales #cpg #foodandbeverageindustry #cpgindustry