GOODLES

We are creating mac and cheese magic over here! Read more in this Bloomberg piece about a consumer shift with people gravitating to either higher end brands or value brands, with classic brands being caught in the middle. Thank you Bloomberg Bloomberg News, our amazing PR partners Startr Co. and of course the GOODLES team for making magic every day ?? ? ??

Thank you Citi and Citigroup for having us at your Consumer Disruptive Growth Conference! Our CEO Jen Zeszut got to sit on a panel along with brands Purely Elizabeth and Happy Dad Hard Seltzer & Tea talk about building a disruptive company that makes an impact ?? ?? ??

"We can't outspend them, so we have to out weird them. A little bit of joy and a little bit of weird goes a long, long way". Read more about our CEO Jen Zeszuts message on standing out from the competition at the Inc. 5000 Conference here!

We are SO EXCITED to welcome Chris Hall to the team - read more on this announcement at the link ? ?? "The New Mac & Cheese Brand, Already at?$100M?Run Rate In Cash Registers Sales and Growing More Than 10X Faster Than Its Category, Expands Its Leadership Team"

You won’t want to miss this - hear from our co-founders live in Malibu at Founderland! Drop a ?? in the comments if we’ll see you there ???

Paul Earle and I are heading to Founderland on October 9th! And - woohoo! - I get to speak about GOODLES and share some "counter-intuitive insights" (is that a thing?) that are super-charging this mac and cheese brand. Thank you to The Family Fund & Founder Community and Sean Kelly for having us and for putting so much thought, care and effort into this epic event in support of the founder community. ?? + Let me know if you are also going to be there!

New product launches are always exciting, but this GOODLES launch is extra HUGE because it's an entirely new sub-category for us: the ultra-luscious, ultra-convenient, Squeezy Cheesy mac! All data points indicate that this is going to be massively INCREMENTAL for us because there are two very distinct mac-loving camps. See, there are the original powdered cheese mac lovers and there are the squeezy cheese peeps. Who are you? Is your home a "both" house?! A house divided...?! Let us know in comments! But welcome to the GOODLES party, Squeezy Cheesy folk! + Check out the launch video - ?? VOLUME UP! (Not your typical center-store product launch asset, I'm proud to say.) So much love and gratitude for this GOODLES team who keeps pulling off the incredible. ?? https://lnkd.in/gUDD8vBu

We're kicking things up a notch by welcoming two new deluxe mac and cheese flavors to the mix - Shell We Dance and Ched Over Heels are here to bring the GOODLES magic to the squeezy cheese category! We are excited to blow up the section with our colorful packaging and nutrient-packed product. Read more below ?? ?? ??

No matter where you live, we’re your new neighbors! This week, GOODLES is appearing on shelves at Kroger stores across the country, including Kroger, King Soopers, Fred Meyer, Smith’s, Mariano’s, Ralph’s, fry’s, QFC, Food 4 Less and Roundy’s! ?? We couldn’t be more excited, because it means our unbelievably delicious mac with protein, fiber, prebiotics and nutrients can now be found at thousands more of your favorite local grocery stores! We love the Kroger mission to make nutrient-packed options accessible to all, and GOODLES is thrilled to be a small part of furthering that mission. Did you all know that Kroger stores serve over 11 million customers daily?! Incredible! 11 million new neighbors! Come on down and say hi to us in the mac aisle. We can’t wait to meet you! https://lnkd.in/gKTP7niU To Andy Uhlenbrock and the entire Kroger team, THANK YOU for believing in GOODLES, and for taking a chance on this overdue reimagining of our beloved mac and cheese!??? ?? ?? And to our GOODLES team -- Operations, Marketing, Innovation, Finance, Sales -- this is no easy feat to pull off seamlessly, BUT YOU DO. Thank you for doing the very best work of your lives here at GOODLES. ??