GoodLab

“People want to be excited about something… it’s based on vision, opportunity, and the feeling that this company is doing something important.” As part of the GoodLab Conversation Series, Thomas W. Chalberg, PhD, CEO of Genascence Corporation, shares insights on the emotional side of investment—and how thoughtful branding can help biotech companies connect with stakeholders on a deeper level. Read more here: https://lnkd.in/e88YXydn

"People drive culture, and culture drives brand.” We sat down with Cindy Lundin Mesaros, Head of Marketing & People at Foresite Capital, to talk about how aligning culture and storytelling helps biotech companies attract talent, build trust, and grow with intention. Read the full interview here: https://lnkd.in/etvQkKYD

Not all heroes wear capes – some eat cancer cells. For Pheast Therapeutics, we designed macrophages as the heroes they are—creating powerful, original renderings that place this immune cell at the center of the Pheast brand story, where it belongs. Pheast is pioneering a new frontier in immuno-oncology by targeting macrophages—reprogramming these innate immune cells to recognize and attack cancer. Their approach is grounded in deep scientific insight and a bold mission: to unlock the full potential of the immune system and bring transformative therapies to patients. See more about how we turned complex biology into heroic design 👉 https://lnkd.in/eVaV5Yy2

How does innovation translate into the world of biomedical research? We sat down with Chaitan Khosla, Director of Stanford’s Innovative Medicines Accelerator—a unique collaboration between Stanford University School of Medicine and Sarafan ChEM-H | Stanford University—to talk about what real innovation looks like in translational science and how reframing the problem can accelerate medical breakthroughs. Read the full interview here: https://lnkd.in/eN6xVrTR

How do you represent science in an abstract way while still capturing its essence? For QurAlis, we created original renderings of a brainwave landscape—an intentional nod to the energy and movement of neural activity, evoking the power and beauty of re-igniting the human brain with electrifying color and motion. QurAlis is pioneering the path toward conquering ALS, FTD, and other neurodegenerative and neurological diseases with next-generation precision therapies. View the full case study on the GoodLab site 👉 https://lnkd.in/e4tjDkpB

At Satellos Bioscience, science drives discovery, but storytelling fuels connection. We spoke with CEO Frank Gleeson about the power of narrative—how aligning scientific innovation with human understanding not only strengthens engagement, but also builds clarity and momentum across the organization. Read the full interview here: https://lnkd.in/eG8atz2F

How does Pheast Therapeutics attract the brightest minds in biotech? We sat down with Roy Maute, CEO, and Tiffany van Londen, Associate Director of Business Operations, to talk about how their vibrant brand and strong company culture are magnets for next-gen scientific talent. Read the full interview here: https://lnkd.in/eSJFdh3N

Biotech is changing the world—but only if people understand the vision. That’s where we come in. Watch our reel to see how GoodLab helps science tell its story. See more 👉 https://www.goodlab.media/

Big news—our new website is live! At GoodLab, we’re on a mission to give biotech brands the creative firepower they deserve—fast, smart, and built for growth. Check out our latest work, strategic insights, and what sets us apart from traditional agencies and studios. https://www.goodlab.media/

For Satellos Bioscience, we crafted a set of original muscle imagery that captures the beauty and complexity of the human body, transforming the intricate textures of muscle strands into a visual language that feels warm, restorative, and deeply human. Satellos is pioneering a breakthrough small molecule therapeutic approach to Duchenne muscular dystrophy and other degenerative muscle diseases. This approach is designed to modulate the muscle’s innate regenerative power to heal from within. Our design reflects their mission—celebrating both the science and the hope they bring to patients and families. Full case study coming to the GoodLab site soon...