Goodkind Co, a Certified B-Corp

?? 2025 Beauty Industry Trends: Contract Manufacturing at the Forefront?? As we near the end of Q1, we wanted to take a moment to revisit some of the ongoing trends we see for the rest 2025. This year continues to bring dynamic trends and opportunities for beauty brands and contract manufacturers. Here are a few trends we're watching: 1?? Climate-Adaptive Formulations With consumers increasingly conscious of environmental challenges, brands are prioritizing formulations that respond to climate variability, such as products that protect against extreme weather changes. (Source: Beauty Independent) 2?? Next-Level Sustainability The emphasis on eco-friendly packaging, up-cycled ingredients, and waterless beauty continues to grow, driven by regulatory changes and consumer demand. (Source: Cosmetics Business) 3?? Longevity and Wellness Skincare brands blend beauty with health, focusing on products promoting long-term vitality and cellular health into the industry's broader wellness trend. (Source: Mintel) 4?? Hyper-Personalized Beauty AI-driven technology is enabling bespoke formulations and experiences, offering consumers tailored solutions for their unique needs. (Source: Business of Fashion) 5?? Prestige Redefined High-end beauty is shifting towards immersive experiences, emphasizing exclusivity and uniqueness, appealing to discerning consumers seeking more than just products. (Source: Cosmetics Business) For more insights, check out these articles: - Beauty Independent: Trends to Define Beauty in 2025 - Mintel: 2025 Beauty and Wellness Forecast - CEW: Key Trends for 2025 - Business of Fashion: State of the Beauty Industry 2025 Goodkind Co supports our partners in staying ahead of these trends with innovative and sustainable contract manufacturing solutions. Want to learn more? Email us at ?? [email protected] Let's create the future of beauty together! Which of these trends resonates most with your brand's vision? Let's discuss in the comments! #BeautyTrends #2025Outlook #ContractManufacturing #Sustainability #Innovation

More Than Just a Supplier – We’re Part of Your Team! We go beyond the role of a traditional supplier. We consider ourselves an extension of your team. That helping hand committed to supporting you every step of the way. Whether it’s: ?? Conducting white space analysis ?? Providing competitive insights ?? Assisting with forecasting, or ?? Helping with business planning We’re here to make your life easier. Our 360° approach ensures that you have the resources and expertise you need to succeed. Want to learn more? Let’s collaborate and elevate your business together! Reach out to [email protected]. #Teamwork #BusinessGrowth #CustomerSupport #Partnership #Innovation

Congratulations David Olsen, Rose-Marie Swift and the entire team at RMS! It's a privilege to be your partner and we're honored to have played our part in bringing your inspiring product vision to life.

?? Listening, Learning, and Growing Together ?? We believe that strong partnerships are built on open communication and continuous improvement. That’s why, twice a year, we conduct a comprehensive partnership survey with our brand partners. This invaluable tool allows us to gather honest feedback on what’s working well and where we can make improvements. By actively listening to our partners' insights, we ensure that we are always aligned with their needs and expectations. This collaborative approach not only enhances our processes but also drives greater client satisfaction and mutual success. We’re committed to evolving with our partners, and these surveys are a key part of that journey. Here’s to continuous growth and stronger partnerships!

?? Listening, Learning, and Growing Together ?? We believe that strong partnerships are built on open communication and continuous improvement. That’s why, twice a year, we conduct a comprehensive partnership survey with our brand partners. This invaluable tool allows us to gather honest feedback on what’s working well and where we can make improvements. By actively listening to our partners' insights, we ensure that we are always aligned with their needs and expectations. This collaborative approach not only enhances our processes but also drives greater client satisfaction and mutual success. We’re committed to evolving with our partners, and these surveys are a key part of that journey. Here’s to continuous growth and stronger partnerships!

Excited to get back with this great group. Please give a shout to [email protected] to get together in LA!

We look forward to attending what should be a great event! Please drop us a line at [email protected] if you'll be there too. We'll have a lot of interesting new innovative product concepts to share!

?? Setting the Standard in Client Service and Quality ?? Goodkind Co. is proud to share that we consistently achieve a Net Promoter Score (NPS) in the high 70s! An NPS of 70 or higher is considered outstanding and rare, so this accomplishment is worth celebrating! This score reflects our unwavering dedication to client service and commitment to maintaining the highest standards in good manufacturing practices. We believe that exceptional service and quality products go hand in hand—and our NPS confirms that our brand partners agree. So, we thank our incredible team and loyal brand partners for making this achievement possible. Together, we are setting new benchmarks in the industry! ?? Join us, reach out at [email protected] #GoodkindCo #NPS #ClientService #ManufacturingExcellence #CustomerLoyalty

Many brands are adopting an innovative approach to product development by offering products that focus on the skin-brain connection. This growing trend is driven by an interest in how neuroscience can enhance both skin health and emotional well-being, providing us all with an opportunity to feel good inside and out. Key highlights from a recent Allure article on the topic: · Skin-Brain Connection: Neurocosmetics explore how sensory receptors in the skin interact with the brain, influencing mood and stress levels. · Innovative Ingredients: Products feature neuroactive ingredients like neuropeptides and botanical extracts that promote relaxation and overall well-being. · Holistic Approach: This trend integrates mindfulness and sensory stimulation into skincare routines, making self-care a more immersive and enjoyable experience. How do you think neurocosmetics will transform skincare? What products do you think will be changed for the better? If you have an idea, we'd love to hear from you - [email protected]. #Skincare #Neurocosmetics #BeautyInnovation #Wellness

The Evolution of Deodorant: Elevating a Daily Personal Staple Gone are the days when deodorant was just a quick swipe under the arms to combat odor. This daily essential has undergone a remarkable transformation, driven by innovative skincare trends and advanced formulas that cater to modern lifestyles and health-conscious choices. From aluminum-free and natural options to advanced sweat-blocking solutions, the evolution of natural deodorant reflects a broader shift toward holistic wellness and sustainability. Here’s a glimpse into how new trends are elevating this personal care staple: ? Natural Ingredients: With increased awareness of potential irritants and allergens, consumers are seeking deodorants made from natural ingredients. Brands are now offering formulas with plant-based extracts, essential oils, and baking soda, providing effective odor control without harsh chemicals. ?? Skin Care-Focused Formulas: Modern deodorants go beyond odor protection. Many of our formulas now incorporate skincare benefits like moisturizing agents, brightening actives, and soothing botanicals, keeping users fresh while nourishing and protecting their skin. ?? Sustainability: As sustainability becomes a key concern, deodorant packaging and formulations are evolving too. Refillable containers and biodegradable packaging are becoming standard, aligning personal care with environmental responsibility. ?? Innovative Delivery Systems: The evolution of deodorant has brought about a variety of application methods, from traditional sticks and sprays to gels, creams, and roll-ons. These new options also include quick-drying and residue-free features, making deodorant use more convenient and comfortable for all. Goodkind is at the forefront of transforming deodorant, setting new and high standards for what an essential personal care product can be. Are you interested in adding a premium natural deodorant to your product line? Let's discuss! Get in touch at [email protected]. #PersonalCare #Skincare #Deodorant #Wellness