Goodby Silverstein & Partners

“I like to come into every assignment with a beginner’s mindset, assuming I don’t know the answer to anything. I also like to keep our creative department varied so we often recruit people who are not from traditional advertising backgrounds,” Margaret Johnson tells Trinity Chavez at the NYSE #TakingStock.

We couldn’t be more excited to be named to General Mills’ new roster of agencies and to work with a client who clearly values creativity. Their statement to press says it all. “We’re looking for people who can help us with that creative firepower to bring ideas and emotions and feelings and resonance to our brands that are going to make our brands more valuable,” said Doug Martin, chief marketing officer for General Mills. “We’re looking for people to help lean in with us—maybe take some creative risks, maybe take some swings. But do some things that are going to be memorable and meaningful for consumers.”

Your move, internet trolls. #DoritosCrash

“The quilts are so beautiful and yet so devious,” says Rich Silverstein. We could not be more excited about this exhibit at Ken Fulk's St. Joseph's Art Society, which also features our own GS&P quilter and account exec Michael Crain.?Opening tonight from 7-9 pm on National Voter Registration Day. https://lnkd.in/g5qcXS2Q

“Can we bring Dalí back to life was the challenge given to us,” GS&P's Martin Pagh Ludvigsen told?ARTnews.?

“Our insight was that pre-owned car shopping and dating have a lot in common, and knowing that our BMW Certified audience is younger and dating themselves, we wanted to meet them where they are—on Bumble,” says Rachel Nagpal, copywriter at GS&P. “In between swiping to find potential romantic matches on the app, they are prompted swipe on our ad to find their Ultimate Match which leads them to explore BMW Certified inventory near them.”

“We have a great partnership, and I think that makes the work even better. We show up as one team. We are all there in it together,” said Ciara Dilley, our Lay’s client, with whom we could not be luckier to work alongside. Listen up to her conversation with Campaign US Editor Alison Weissbrot.

“Brand Camp is not just about being an accelerator. It’s also about moving upstream with clients as marcom and advertising continue to be pushed further downstream,” said Bonnie Wan. “It’s an opportunity for us to continue to have a seat at the table with the C-suite, not just the CMO, but the full C-suite, and for us to have a stronger bird’s eye view into the brand and the business.”

Put your hands together for our latest Sponsortip ?? Well maybe just your fingertips…

“If Jim changed this business—and he did—it wasn’t so much in terms of humor or form. It was more about intent. And the intent was ballistic, with prejudice, and at long range,” jeff Goodby writes in Advertising Age about his beloved friend Jim Riswold.