“Can we bring Dalí back to life was the challenge given to us,” GS&P's Martin Pagh Ludvigsen told?ARTnews.?
关于我们
We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.
- 网站
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https://goodbysilverstein.com/
Goodby Silverstein & Partners的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- San Francisco，California
- 类型
- 上市公司
- 创立
- 1983
- 领域
- Creative Development/Execution、Research and Analytics、Design、Production (digital, broadcast, print, experiential)、Brand Strategy、Photography, Film, Editing, Music, Coding、Communication/Media Strategy和Product/Experience Prototyping, UX, UI
地点
Goodby Silverstein & Partners员工
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Bonnie Wan
Bestselling Author of The Life Brief | AdAge Leading Woman | CSO of The Year | Yale ELI Advisory Board Member I Partner, Head of Brand Strategy
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Marty Enerson
Director of Technology Operations at Goodby Silverstein and Partners
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Mike Landry
Creative Director & Associate Partner at Goodby, Silverstein & Partners
动态
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“Our insight was that pre-owned car shopping and dating have a lot in common, and knowing that our BMW Certified audience is younger and dating themselves, we wanted to meet them where they are—on Bumble,” says Rachel Nagpal, copywriter at GS&P. “In between swiping to find potential romantic matches on the app, they are prompted swipe on our ad to find their Ultimate Match which leads them to explore BMW Certified inventory near them.”
How BMW Makes Finding ‘The One’ Effortless
https://musebyclios.com
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“We have a great partnership, and I think that makes the work even better. We show up as one team. We are all there in it together,” said Ciara Dilley, our Lay’s client, who we could not be luckier to work alongside. Listen up to her conversation with Campaign US Editor Alison Weissbrot.
Campaign Chemistry: Lay’s and Quaker global VP of brand Ciara Dilley
campaignlive.com
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“Brand Camp is not just about being an accelerator. It’s also about moving upstream with clients as marcom and advertising continue to be pushed further downstream,” said Bonnie Wan. “It’s an opportunity for us to continue to have a seat at the table with the C-suite, not just the CMO, but the full C-suite, and for us to have a stronger bird’s eye view into the brand and the business.”
Why agencies are adopting sprint models and how they work
adage.com
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Put your hands together for our latest Sponsortip ?? Well maybe just your fingertips…
J Balvin is ready for the ‘beautiful challenge’ of reinventing himself
today.com
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“If Jim changed this business—and he did—it wasn’t so much in terms of humor or form. It was more about intent. And the intent was ballistic, with prejudice, and at long range,” jeff Goodby writes in Advertising Age about his beloved friend Jim Riswold.
Remembering Jim Riswold—Jeff Goodby's tribute to W+K adman and creative force
adage.com
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ōURA celebrates the ultimate commitment— to a relationship with yourself. Check out our story of one woman’s journey developing a lasting, balanced connection with her body. Don't miss it during the Olympics.
Commit to Your Body with Oura Ring
https://www.youtube.com/
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??in the ??! Excited to dig into our new partnership with Zaxbys.
Zaxbys Names Goodby Silverstein & Partners New AOR
adweek.com
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Love seeing the conversation continue about AskDali, this time on NPR All Things Considered.
You can now ask Salvador Dali questions (sort of), as part of an AI installation
npr.org
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Getting people off their ?? one #MTNDew at a time. Check out our latest work for MountainDew.
Mtn Dew reintroduces itself behind a tough talking, fur-coat wearing ‘Mountain Dude’
adage.com