Goodby Silverstein & Partners

"Working with Rich Silverstein and jeff Goodby is like riding shotgun with the Terminator—relentless, unstoppable and exhausting in the most soul-crushing away," Margaret Johnson writes in this profile on our two fearless founders.

Multi-cultural marketing can be mass marketing. This week AdAge named our Doritos “Dina and Mita” campaign one of the best examples of DE&I advertising, and it won “Best in Show” at the Association of National Advertisers Multi-Cultural Awards. ANA also named “Driving While Black” as the best social responsibility campaign. While there is still so much work to be done, we are proud to see our work at the forefront. https://lnkd.in/ePHiTkFA

“You are a data set and your data set is different from the person next to you. Use that data set in your own particular way and make something??bigger. Use where you grew up, your sense of humor, your friends, the stuff you find funny, just be yourself. And then use AI to amplify that,” jeff Goodby told attendees at this week’s The Wall Street Journal CMO conference with Nat Ives.?

GS&P ECD Jim Elliott talks about everything from Super 8 moviemaking to listening to earning reports to helping Vietnam War era aviators fly again.

Our latest work for Xfinity is the story of how Ariana Grande and Cynthia Erivo have been destined for their roles in #WickedMovie from the very beginning.

From putting Cheetle in the dictionary to the Super Bowl, Cheetos dust has become a badge of honor. Tune in to learn how our amazing client Flavia Simoes and GS&P’s Jacob Sperla made the magic happen.

“GS&P stood out because of its ability to conceptualize ideas that appeal to all individuals, regardless of their Financial status,” Empower’s CMO Stephen Jenks told ADWEEK. At GS&P, we love a good challenger brand and can’t wait to make Empower a household name.

GS&P took the #TechCrunchDisrupt stage this week. In a panel moderated by Nick Borenstein from the Webby’s, Margaret Johnson joined Monica Khan and Uber’s David Mogensen to discuss “brainrot” and how chronically online culture is taking us from niche to non-sensical. And why that is actually a good thing. During the panel, Margaret talked about our contextual targeting for the “Mountain is Calling” for Mountain Dew to get people off their a$$, the importance of inviting consumers to build on our content with Doritos #TriangleTracker and why social is the best focus group (for better or worse).

GS&P ECD Jim Elliott talks about our recent Aviators campaign honoring veterans (and beyond) with LBBonline - Little Black Book’s Ben Conway and our friends at Xfinity.?

“In the aftermath of COVID, and with everyone working from home, mentorship is a big issue … and it’s a financial one,” said jeff Goodby, co-founder and co-chair of Goodby Silverstein & Partners. “We don’t have as many management people to teach people anymore. They’re being told to do more work in a small amount of time. It’s so important to bring people along, but it’s not built into our structure anymore because of financial [reasons].”