Good Apple PR

The news is out, Kulfi is now available in all Sephora North American doors! It's such an incredible accomplishment for this three-year-old cosmetics brand whose impact in beauty has been a game changer and one to watch for its powerful community. Thank you so much Glossy Tatiana Pile for breaking the news first, and to Beauty Independent Jessica (Chia) Morris, and Andrea B. Fashionista for covering this wonderful moment for the brand!! https://lnkd.in/eNwKnGv2 https://lnkd.in/ebkw3SmX https://lnkd.in/emDsHVPr #GoodApplePR #PressWin #Kulfi

Kulfi / Priyanka Ganjoo's debut on the TODAY Show She Made It segment aired this morning!! https://lnkd.in/dzqAWUeG As a publicist, these are the proudest moments in my career. Thank you so much NBC News and Jill Martin for an incredible interview, and April Santiago for making it all happen. Working with you is always a dream. ?? Brands/Publicists: In the spirit of transparency (because I know some of you are wondering), this took seven months of pitching, coordination, and a 50+ email thread. I am also sharing this because I want brand founders to be aware of how much time these high-caliber opportunities take. Be patient and a partner to your agency! We require your availability and time to make these opportunities happen, especially if there are assets we don't have on hand (like older family photos) or quick turn-around questions we cannot answer without checking with you. If your time is too limited to give towards robust PR efforts and comms (no judgment, we understand!), you can always add these opportunities to your vision board and circle back. ? ?? #GoodApplePR #Kulfi #PressWin #PR #TODAYShow

I'm so excited to share my new corporate headshots from Starky Morillo ?? Thank you so much for capturing my essence, personality, and professional side all in one photo, multiple times over! If you're in the NJ/NYC/Philadelphia area, and you're looking for modern, corporate headshots that capture your personality ?; that aren't just a boring waist-up shot with a solid color backdrop ?; you need to work with Starky. We captured these shots in under an hour, and he was so easy to work with. He made me feel comfortable in my own skin, and we laughed a ton throughout our shoot. I can't wait to add these shots to my website and LinkedIn :). #headshots #corporateheadshots #corporatephotos #photography #professionalphotography

What an incredible interview feature of OUI the People in the Good Housekeeping Shop Small series. Thank you so much Nashia Baker for speaking with Karen Young and bringing her wonderful story to life. https://lnkd.in/eap8-QQk #GoodApplePR #PressWin

We've been loving all the buzz surrounding Kulfi's latest launch Lassi Lips Staining Lip Oil. Thank you so much Anvita Reddy for your dedicated review in PopSugar, Inc.! https://lnkd.in/dWi9RMb8

It's always a dream to see your client land a placement in NYT Wirecutter. Knowing the rigorous testing these writers conduct to recommend the best of the best consumer products, is why they have the prestige, trust, and buying power they do. Months of coordination, well worth it. Thank you so much Mel Plaut for testing and giving your stamp of approval to the Diggs Pet Passenger in this best travel carriers review. And a special shout out to our Good Apple PR team Natalie Bleza and Erika Pisano for making it happen! https://lnkd.in/dXmKKahU #GoodApplePR #PressWin

We could not be more excited to share Priyanka Ganjoo 's feature in the Quality Maker column of The Quality Edit!! Thank you so much Naomi Shefali Joshi for this wonderful interview and dedicated story on Priyanka's origin story in founding Kulfi. https://lnkd.in/eVZ_nJNh #GoodApplePR #PressWin #Kulfi

I'm in love with PS's new look and wellness focused rebrand! Thank you so much Rylee Johnston for including OUI the People in your best body oils story! #OUIThePeople #PressHit #PressWin #GoodApplePR https://lnkd.in/db7ksKXF

In a heatwave like this across most of the US, knowing the best sweat-proof makeup definitely comes in handy! Thank you so much Noor Lobad for including Kulfi's Free the Brow in your shopping round up for WWD ! #Kulfi #GoodApplePR #PressWin https://lnkd.in/dK9zKddv