Gong

EVERYONE’S ASKING THEMSELVES WHY CUSTOMERS ARE CHURNING… Instead, ask AI. AI can eliminate blindspots and reveal at-risk customers, so you can get clarity on why your customers churn. In our guide, "Why AI is essential for retention: Getting to the bottom of high churn rates,” you’ll learn: - Why your customers might be leaving - Traditional methods for preventing churn - How to retain more customers with AI Download your copy here: https://lnkd.in/g776M-hJ

WANT HIGHER WIN RATES? JUST *ASK* Deals today are COMPLEX. Buying groups are larger. Sales cycles are longer. And more executives are involved. Luckily, AI is here to make understanding all of these moving pieces easier than ever. New capabilities, like Gong’s Ask Anything, give sellers the ability to ask AI questions that surface vital information about their calls and opportunities. This gives them the knowledge they need to move deals toward the finish line. In fact, win rates in deals where Ask Anything was used by the selling team were 26% HIGHER.

BRINGING YOUR OWN AI? Our latest research reveals that 68% of sellers bring their own AI to work. That means two-thirds of sellers use tools that aren’t part of their organization’s current tech stack. While BYOAI offers flexibility and empowerment for individual sellers, it poses many challenges for the sales org. Here are a few to consider: -Fragmentation: When each seller uses different AI tools, it creates a fragmented tech stack, making it difficult to integrate data, deliver a unified buyer experience, and maintain consistency across the team. -Data Privacy and Security Risks: Different AI tools may have varying levels of security protocols, raising concerns about data privacy, compliance, and leaking IP or customer data. -Lack of Standardization: Without a unified AI platform, managers may find it challenging to standardize workflows, metrics, and processes across teams. -Potential for Inconsistent Outcomes: Different AI tools produce varied results leading to inconsistent performance across sellers. AI is here to stay but to avoid these pitfalls, leaders should conduct an audit across their team to understand the tools, use cases, and results that each seller realizes from AI. Then use those learnings to inform the organization's AI strategy and future investments. For more on how AI is transforming sales, check out Gong’s latest report, The State of Sales Productivity 2024: https://lnkd.in/gbssne9u

BEWARE OF COMMON AI PITFALLS Generic AI solutions can negatively affect seller performance and customer connections. Save yourself from missed opportunities by identifying AI shortcomings up front. Download our latest guide to learn how to avoid common pitfalls and become an AI expert. ?? https://lnkd.in/gWv_py6C

STAY ON TOP OF YOUR GAME With AI-recommended to-dos. Gong Engage gives reps a live list of AI-suggested actions to take. And helps them seamlessly act on these tasks from the same window to save time and energy. The result? ?? Boosted productivity ?? Win rates doubled ?? Deal cycles reduced by 11% Boom. Check it out here: gong.io/engage

RING RING Open your next cold call with, “Heard the name tossed around?” Here’s an example: “Hey John, we work with a few Sequoia companies. It’s Jane from Gong, heard the name tossed around?” Leading with context that you work with your prospect’s peers establishes familiarity. It breaks the traditional “stranger” perception in a cold call. Want more tips on how to master your cold calls? Get the cold call cheat sheet – which is based on 300 million sales calls – here: https://lnkd.in/gDfKYjzu

SOLIDIFY YOUR AI SALES STRATEGY Your team is already using AI. But is your organization ready? Uncover the latest insights from Gong’s latest research report, The State of Sales Productivity 2024: https://lnkd.in/gbssne9u

WANT TO 3X YOUR REPLY RATE? Here’s how: Personalize your emails based on *buyer activity*. We analyzed 30,000 prospecting emails… And found sellers who craft highly relevant emails based on buyer activity 3X their replies and the number of meetings booked. Whether it’s intent data, marketing activities, or previous interactions with sellers, your prospect’s journey provides the context you need to tailor your message and CTA. It also allows you to prioritize warmer leads. Because the pages they visit and content they download reveal the challenges they’re trying to solve. Use this data to deliver a compelling value proposition of how your offering can help. Ditch that generic template and give it a try for yourself.

THE GONG DATA CLOUD JUST GOT BIGGER Winning GTM teams know that real-time visibility isn’t just nice to have — it’s a must if you want to hit your targets. That’s where Gong Data Cloud comes in. It delivers the power of Gong’s insights straight into your business intelligence platform, so you can make faster, smarter decisions. We launched the program with Snowflake last year, and today we’re expanding with new integrations: Databricks and Google BigQuery. More integrations = more seamless access to the insights that matter — right from your existing tech stack. Ready to uncover leading indicators and get crystal-clear on your market, team, and pipeline? Dive in here: https://lnkd.in/gRy5kWiT

THE ANATOMY OF A PERFECT COLD CALL State your name and company name. “Hi Nicole, this is John from Gong” Use this opening line: “How have you been?” State the reason for the call. “Nicole, the reason I’m calling is…” The last part is the most important. Providing the answer as to why you’re calling keeps you in control of the conversation. It’s hard for a buyer to ask, “Wait, why are you calling?” when you just shared the why. Put your buyer's mind at ease by using this phrase. Plus, it increases your win rate by 2X (!)