Merchynt

Here’s the hard truth: Traditional website SEO isn’t what it used to be. Why? Because the game has changed: ?? 85% of local search clicks now go to Google Business Profiles—not websites. ?? Big aggregators like Yelp and TripAdvisor dominate organic rankings. ?? Less than 15% of users even bother scrolling to website links. If your agency is still selling website SEO to local businesses, you’re not just behind the curve—you’re leaving money on the table. The new focus? Google Business Profile (GBP) optimization. → It delivers faster results. → It offers a higher ROI. → It creates happier, more loyal clients. Here’s the kicker: You don’t need a PhD in SEO to add this service. Tools like Paige make it simple and scalable. Agencies that adapt to this shift are thriving. Those that don’t? Well… they’re being left in the dust. The future of local SEO is here. Are you ready to pivot? Let’s talk strategies to grow your agency ?? Who else has started focusing on Google Business Profiles? Share your thoughts below! ?? ?? Repost to help others rethink their approach.

Managing client Google Business Profiles (GBPs) can feel like a never-ending to-do list. One minute, you’re uploading photos, the next, you’re optimizing keywords, and before you know it, your inbox is overflowing with reminders to respond to reviews. It’s a lot. But here’s the thing: Agencies don’t have to drown in the details. That’s where Paige steps in—our AI-powered platform built to take the heavy lifting off your plate so you can focus on what really matters: growing your agency and delivering results. Here’s how Paige makes managing GBPs effortless: 1?? Automates the Mundane Paige takes care of the repetitive tasks—like renaming, geotagging, and optimizing client photos—so you never have to spend hours nitpicking files again. 2?? Scales with Ease Whether you’re managing 5 GBPs or 500, Paige helps you stay consistent and efficient, so you’re always on top of your game. 3?? Keeps Clients (and You) Happy From meta descriptions to review replies, Paige ensures every detail shines, making your clients look good (and keeping them around longer). Here’s the reality: → Your time is your most valuable asset. → Every second spent on tedious GBP tasks is a second you could spend landing new clients or scaling your business. With Paige, agencies are saving hours a week, reducing churn, and building stronger client relationships—all without breaking a sweat. ?? Ready to simplify your GBP management process? Check out Paige: https://buff.ly/4b5Ivax

?? Google just dropped a GAME-CHANGING update for local businesses! ?? If you’ve ever wished customers could get their questions answered without lifting a finger, this is it. Introducing "Ask for Me" – Google’s new AI-powered feature that makes calls to local businesses on behalf of users. ?? Instead of calling yourself, Google’s AI does it for you and gets the answers you need. What does this mean for business owners? More customer engagement, more inquiries, and more business! But here’s the real kicker ?? If you want to get more of these calls, your business NEEDS to be in the top 3 of the Google Map Pack. ?? That’s where Paige comes in – our AI-powered GBP optimization tool that gets you ranking higher and bringing in more leads. Try it today for just $1 and stay ahead of the AI revolution. ?? Ready to dominate Google? Comment "AI" and I’ll send you the details! #localbusiness #GoogleUpdate #AI #SEO #GoogleMyBusiness #GMB #PaigeAI #digitalmarketing

? Why do so many businesses fail at local SEO? It’s not because they’re not trying. It’s because they’re focusing on the wrong things. Here’s what I see all too often: 1?? Overlooking their Google Business Profile—it’s the foundation of local SEO. 2?? Ignoring reviews—they’re the trust currency of the internet. 3?? Using generic keywords—when location-specific terms are what drive leads. Local SEO success isn’t about doing everything—it’s about doing the right things. ?? Keep your Google Business Profile updated. ?? Respond to every review (good or bad). ?? Use keywords that reflect your location and services. Local SEO is simpler than it seems when you know where to focus. ?? What’s your biggest challenge with local SEO? Share below! ?? Repost to help small businesses avoid these common mistakes.

?? Negative Google reviews can sting. But here’s the thing: how you respond says more about your business than the review itself. A negative review isn’t the end of the world—it’s an opportunity to showcase your professionalism, care, and willingness to make things right. Here’s our go-to approach: → Pause and breathe. Don’t let emotions guide your response. → Thank them. Acknowledge their feedback, even if it hurts. → Address the issue. Offer a solution or clarification where possible. → Move offline. Invite them to continue the conversation privately. Remember: Potential customers are watching. Responding with grace can turn a negative into a trust-building moment. How do you handle tough reviews? Share your insights below. ?? Repost to help others navigate tricky reviews with confidence.

Are Shady People Connected to Your GMB? ?? Your Google Business Profile (GBP) is your digital storefront. But did you know that shady activity from someone connected to your account could trigger a suspension or tank your rankings? If you've added random people to your GBP over the years (and forgot about them), here’s why you need to clean house: ?? If they’ve been naughty in the Google ecosystem—spammy reviews, fake comments, etc.—it can harm your profile. A simple fix: 1?? Check who has access. 2?? Remove anyone who no longer needs it. 3?? Keep your trusted marketing partners. P.S. If you're a marketing agency, we just launched a tool that makes requesting client access a breeze. Comment “Paige” if you want to know more. Your GBP deserves some holiday TLC. ?

AI is changing the game for local businesses. ??? Google’s still the GOAT for local search, but AI-powered search engines like ChatGPT, Meta, Bing, and Brave are stepping into the spotlight. And guess what? They're pulling business info from directories like Yelp, Yellow Pages, and TripAdvisor. So, if you think local citations are a thing of the past—think again. Here’s the truth: Optimizing your citations isn’t just important—it’s essential to stay visible in this new AI-driven search landscape. Let’s future-proof your business: ? Be found on AI-powered searches. ? Build trust with consistent info. ? Stay ahead of the competition. Not sure where to start? Check out Paige: 40+ optimized citations with just a click. Let’s adapt, evolve, and lead the way. ?? Are your citations AI-ready? Drop your thoughts below ??

?? Your Google Business Profile Has Been Suspended! ?? Scared? Don’t worry—I’m not talking about you. But it could happen if you're not careful. Google Business Profile (GBP) suspensions are rising, and the appeal process is taking longer than ever. Businesses are losing visibility and customers because of avoidable mistakes. Here’s the deal: ? Google’s cracking down on anything that looks suspicious. They’re laser-focused on maintaining trust in their platform after recent updates. Want to avoid the dreaded "suspension" email? ?? Play by the rules. ?? Keep your profile squeaky clean. ?? And if you’re tired of managing all this manually, let tools like Paige do the heavy lifting. Get ahead of your competition while they’re stuck in suspension limbo. Comment "Safe" if you want to learn how Paige can keep your profile safe and optimize it for top rankings.

?? Is Your Business Ready for the AI Search Revolution? ?? As AI-powered search engines like ChatGPT, Meta, Bing, and Brave begin to shape local search results, it's time for businesses to adapt or risk being left behind! Discover where these AI engines source their information and why citation management is making a comeback. Are you leveraging these game-changing insights? Dive into our latest blog post to learn how to optimize your business for AI search engines: [Is Your Business Optimized For AI Search Engines?](https://lnkd.in/gMDtYwbZ) ?? Ready to lead the pack? Visit our website for a FREE AI Google Business Profile audit and stay ahead of the curve!

Marketing agencies are like any business - churn will kill them. Before launching Merchynt in the marketing industry, which is known to have incredibly high churn, I spent over 10 years at a point-of-sale software company with insanely low churn. Insanely low, meaning almost every customer we had when I started there was still with us 10 years later when I left. I knew that whatever I did next, I wanted it to imitate the "churn-resistant" nature of a point-of-sale company since it allows you to do a few amazing things: > Form great relationships with customers, which makes "work" more fun > Get amazing feedback from those close relationships > Continue to invest in building a better product since your CLTV is so high > Run a profitable, growing business that retains amazing talent My new product "Paige" (a fully automated Google Business Profile management AI Agent), has found product market fit with a positive churn rate, meaning on average, since launch, marketing agencies added more clients than they removed, and we brought on significantly more customers than we lost. I learned a lot about minimizing churn during my decade at the point of sale company, and this guide has just a few of the strategies we use at Merchynt, which you can implement to reduce churn at your own agency. I'm hosting a webinar about reducing agency client churn in a few weeks. Comment "DM" or whatever you want to get the invitation to it. #marketing #agency #SEO #digitalmarketing #marketingagency #agencyowners #GMB #merchynt