Goldcast

If I'm gonna dress up, you know I'm gonna make video content ??

"The fundamentals of what makes a B2B brand successful haven't changed." - Palash Soni, CEO at Goldcast "High-quality thought leadership, differentiated PoV, standout attention-grabbing content, and a bulletproof operations base have always won and will continue winning." But how do you make all of that scale without getting crushed by growing costs? You already know... Surprise: It's AI. AI can transform both content creation and distribution. It's what Palash and the entire team here at Goldcast believe in. See what Palash and other leaders had to say about how to level up in 2025 by reading The Marketing Executive's Playbook from HubSpot. Read the full playbook: https://lnkd.in/dPuEVK26

91% of B2B marketers are already using AI in their video process (in some fashion), but here’s the kicker... ~40% of them struggle with expertise gaps. AI is changing the game, but not everyone’s keeping up. More killer insights from the Goldcast team here: https://lnkd.in/eGDturHk

Could AI be the key to creating more video content without burning out your team? We surveyed ??????+ ?????? ?????????????????? and found that a staggering ????% ?????? ???? ?????????? ???????? ?????????????? ?????????? ?????????? ????????. That’s more time for creativity, strategy, and everything else on your to-do list. Our latest report, The 2025 State of AI in B2B Video, shows you how marketers are: + Using AI to automate editing and transcription + Repurposing one video into multiple content pieces + Saving budget by reducing their reliance on external agencies Dig into the data: https://lnkd.in/eGDturHk

"Can't wait to watch your webinar," said no one ever. Kishore Kothandaraman knows 3 ways to make people care about your webinar content. He shared them with MarketingProfs (full article below). If you want a quick rundown, here's the TL;DR ??

Thanks so much to everyone who attended our executive dinner at #B2BMX last night! We had a blast talking about the latest trends shaping mindshare marketing. As you can see from our giant smiles, it was truly magical to connect with some of our favorite B2B marketers.

Tomorrow’s the day! Get demos of the best AI products for marketers—including an exclusive ChatGPT demo from OpenAI. Hosted by AI Marketing Alliance, this event will give you quick and dirty 15-minute demos from all the tools you need in your MarTech stack. Goldcast will show you Content Lab, our AI-powered content solution for personalizing event experiences at scale. We’ll be in great company alongside OpenAI (?!?!?!), plus Jasper, ElevenLabs, HeyGen, Wondercraft, 6sense, UserGems ??, Clay, and Letterdrop. See real-time, no-fluff AI demos for tools you can use to boost engagement and productivity. Last chance to catch it live: bit.ly/3WYI0cH

Tomorrow: Turn your brand into a mindshare machine. Join us live at 2pm ET (February 26th) to see how to scale authentic stories and keep your audience engaged sustainably over time. See the latest Goldcast has to offer from product pros Lauren Creedon, Ernest Saco, and Courtney Cohen: ?? ?????????? ???????? – The best way to organize and showcase video content ?? ???????????? ?????????????? – Easier-to-read captions and full recording + transcript editing ?? ?????????????? ???????????????????? ?????????????? Plus, get a sneak peek of a few upcoming releases. Save your spot: https://bit.ly/42PvKii P.S. There’s a $500 Amazon gift card up for grabs for one lucky attendee ??

It's official: OpenAI will be presenting an exclusive demo on ChatGPT for marketers at DemoFest 2025. Join James Finlay and Patrick Delaney for an in-depth exploration of how ChatGPT Enterprise is transforming marketing. ? Practical use cases ? Step-by-step workflows that you can implement immediately ? Empower your team to drive rapid AI adoption across all your marketing efforts Plus, you'll get a chance to catch demos from even more AI companies, including Jasper, ElevenLabs, HeyGen, 6sense, Clay, Letterdrop, UserGems ??, Wondercraft, and of course, Goldcast. You don't want to miss this event from AI Marketing Alliance. Register now: https://lnkd.in/df9uWAiX

Meet our fabulous founders ?? From left to right: Aashish Srinivas - CTO - Developed community network algorithms at Meetup Kishore Kothandaraman - COO - Extensive experience as a GTM salesperson but truly a marketer at heart Palash Soni - CEO - Strong experience with building and scaling Martech products They built Goldcast to help B2B marketers create engaging video content at scale. And dare we say, they look damn good in gold.