Goldcast

Nothing like a meetup to connect and collaborate! Some members of our India team spent quality time together this week. Cross-team collaboration helps us move in the same direction and build mindshare.

Field marketers during event season when they have to smile through the chaos

Capturing mindshare is the first step to growing conversions. The best way to do that in B2B right now? Video. On March 27th at 11am PT, we're teaming up with Iron Horse to show you how to create video content that turns your brand into a demand machine. You'll hear from our CMO, Kelly Cheng, and Stephanie Siemens, Client Engagement Manager at Iron Horse. You'll learn how to: ?? Transform one video into multiple high-impact assets ?? Create snackable content your audience actually consumes ?? Establish mindshare before your prospects are ready to buy Register now: https://bit.ly/43x5eKX

Pretty clutch of you to include Kelly Cheng on your list, Clutch ?? Huge congrats to our CMO on being named one of the Top 15 Women in Digital Marketing to Follow in 2025. And congrats to all the other women who earned this honor: Ann Handley Brianna Doe Carrie Rose Cat Valyi Erica Schneider Heike Young Jane Serra Kelly Hopping Miracle Inameti-Archibong Noosh Baratpour Saima Rashid Sarah Noel Block, MS Shama Hyder Tas Bober It may be Women's *History* Month, but it's also a great time to celebrate everything women are doing in the present to build the future.

Nobody pays attention anymore. They skim. Scroll. Swipe. Attention has always been a currency. A transaction. A cost. But why ?????? attention? Why not spend it? Invest it? In the 1700s, to 'pay' meant to give something of value (respect, heed, focus, etc.). A conscious exchange. Today, attention is the most contested currency. Most brands are out here chasing impressions, but impressions don’t last. In other words, you don’t win by being seen. You win by being remembered. The real game is getting stored. But how? ? A few ideas... Make mindshare a KPI. Create an “anti-movement”. Own a repeatable message. Associate with cultural shifts. Design a “signature moment". Coin a category-defining term. Turn buying into a media event. Publish industry-defining content. Use a video-first content strategy. Make your category feel inevitable. Get embedded into buyer workflows. Make your framework the industry standard. Create proprietary data that competitors have to cite. Own high-volume search terms that define the category. Be so referenced and reshared that choosing anyone else feels wrong. Remember... Attention is an expense. Mindshare is an appreciating asset. *How is ???????? team capturing mindshare? (???? ?????? ???????? ?? ???????? ??????????????, ???????? ???? ??????????—?? ?????? ???????? ?????????????????? ?????? ??????)

The best marketers aren't only focusing on the 5% of accounts that are ready to buy. They're building mindshare with the other 95% so their brands are trusted long before that time. On April 9th, we're hosting a virtual summit all about building mindshare with your buyers. Every speaker at the event knows how to build mindshare—because they've done it themselves. ?? Devin Reed, Founder of The Reeder ?? Ryan Quindlen ??, Social Media Manager at Zapier ?? Kelly Cheng, CMO at Goldcast ?? Anand "AP" Patel, Director of Product Marketing at Goldcast ?? Drew Brucker, Director of Brand & Content at Goldcast ?? Courtney Cohen, Director of Product, Core Platform at Goldcast ?? Ernest Saco, Director of Product, Content Lab at Goldcast Whether you're... A content marketer struggling to break through the noise A demand gen leader facing diminishing returns for traditional tactics A field marketer looking to extend event impact beyond live events Or a marketing leader responsible for pipeline ... you'll learn how to establish authority, build trust, and stay top-of-mind when the buying journey begins. Register now: https://lnkd.in/e2wPtY-J

My face when a marketer says they aren't making video content

The fastest path to trust? Getting the thumbs up from someone who's already trusted. Influencer partnerships are a great way to build mindshare among your target audience. Collaborating with someone your audience already listens to can help people hear your message, too. Find out how to win B2B mindshare through strategic influencer partnerships by joining us tomorrow at 2pm ET. Vin Matano ??, Founder of Creatorbuzz, and our own Cindy Dubon, will show you: ?? A practical framework for identifying and activating the right influencers for your specific B2B audience ?? Proven methods to measure influencer impact on pipeline and revenue ?? Strategies to leverage video content for maximum authenticity and engagement ?? Techniques to scale your word-of-mouth marketing through strategic influencer partnerships Register now: https://lnkd.in/exk2uEJV

Tough love time: Only 95% of your market is ready to buy right now. Slimy marketing tactics like limited-time discounts and gift cards for meetings aren't going to work. It's all about building mindshare with your audience over time. Engage with your audience before they're ready to buy, and you'll be the first brand they think of—and trust—when they are ready.

Marketers love to say “be a media company.” But here’s the punchline: most brands don’t even know how to be a content company yet. For years, video was treated like a luxury...something only well-funded teams could afford to do consistently. Times have changed. So why are most marketing teams still treating video like a one-off project, instead of what it actually is: → The most scalable content format that exists → The source material for everything else you create → One of the best use cases for AI (if you know, you know) Goldcast is proving what 99% of teams haven’t figured out yet: → AI is clearing the traffic jam (not taking the wheel) → The value of video isn’t in the video itself but in how/why you break it down → A single event or podcast should fuel months of content, not just an orphan post That said, the brands that truly win in the AI era won’t be the ones that create more. They’ll be the ones that create smarter. Curation > Creation. cc: Audrey Chia