Goldcast

? AI Workshop: AI Adoption for Marketers ?? Have you ever felt overwhelmed by the buzzwords around AI? Strategy, adoption curves, responsible implementation… what does it all really mean when you’re trying to bring AI into your team’s day-to-day work? ?? We’re thrilled to announce From Theory to Practice: Integrating AI into Your Marketing Team, featuring Jessica Hreha, Director of AI Transformation at Jasper. She’s not just talking AI tools—she’s diving into how to: - Build responsible AI strategies that actually work - Navigate the adoption curve without losing momentum ?? - Drive internal excitement (hint: gamified onboarding anyone?) - Stay platform-agnostic while hitting your tech goals ?? Jessica founded her company’s first AI Council and knows what it takes to bring big ideas to life at scale—without the fluff, just actionable insights. She’s even bringing real-world examples from Jasper and beyond. ??? Mark your calendars for December 17th, 2024. 12pm-1pm EST Spots are limited, so grab yours now!

From creating content that sounds like you to using AI to dig up hidden gems in your video library, our last Spotlight event was packed with game-changing features for boosting your content strategy?? Take a look at this highlight video from the event, which was made with AI! This feature is still in the works and will come soon to Content Lab with even more updates, so stay tuned!! ??

Should you start a Creative Council in 2025? We had a blast chatting with Tara Robertson from Chili Piper about how they use video throughout marketing and sales. One brilliant idea she shared is to build a Creative Council to help generate a constant stream of video ideas. Your Creative Council could be as simple as a Slack channel or as robust as a standing monthly meeting. The charge of the Creative Council is to share inspiration, brainstorm fresh ideas, and give everyone in the company a place to go when they have an idea for video content. That’s just one of the great tips Tara shared during her chat with us about all things video. Which one is your favorite? Let us know in a comment!?

Your content deserves better than gathering dust. ?? We dropped some lit updates this past quarter to help you do more with your video content—and make life easier in the process. Here's what’s new: ? AI Search: Find hidden gems in your video library and repurpose them into social clips, LinkedIn posts, blog posts, and more. ?Brand Voice: Skip the cookie-cutter AI tone. Get repurposed, publish-ready content, in your voice. And that's just the beginning. We've also rolled out: ?? Field event enhancements for smoother in-person experiences ?? Automated Run of Show to schedule polls and surveys at specific times ?? User roles for better access control ?? Custom reports to dive deeper into your data and answer specific questions Stay up-to-date with all Goldcast releases https://lnkd.in/e3jYNknG and make sure to check out our quarterly Spotlight event on-demand https://lnkd.in/eBAhvmXp

Pop quiz: Which type of video format do you think most companies use when repurposing content? A: Speaker (showcase one person at a time)? B: Grid (2+ speakers on the screen) C: Audiogram (audio clips + still image of the speaker) We'll give you a second to decide … ?? Time's up! If you guessed the "speaker" format is the most popular, you were correct! Speaker videos made up 59% of all video clips created within Goldcast Content Lab. To learn more about how companies are repurposing webinars, check out our 2024 B2B Webinar Benchmark Report, live on the site now!

??From Cold Emails to $10M ARR: The Goldcast Story??? Our very own CEO Palash was on a recent episode of the SaaS Podcast with Omer to deep into all things Goldcast, from inception to present day. Allow us to seat the scene… In peak pandemic 2020, Palash Soni, Kishore Kothandaraman, and Aashish Srinivas spotted an opportunity while at HBS. Goldcast started as a digital events platform designed to help B2B marketers turn virtual events into measurable results. But the journey has been far from smooth. The initial product flopped—cold emails were ignored, and customers weren’t biting. The problem was a clunky user interface. The solution was to roll up their sleeves and revamp the UI in just 5 weeks. The result? Drift became their first big customer, setting the stage for explosive growth. ?? Fast-forward to today: ?? Goldcast isn’t just an events platform anymore. Palash made a bold pivot, expanding into video content campaigns—a move his team initially resisted but one that paid off. ?? Goldcast now serves 300+ customers, generates $10M+ ARR, and has raised $30M in funding. ?? What can you learn from their journey? 1?? Listen to your market. Sometimes, the product you think is perfect isn’t. 2?? Take risks. Pivoting can be scary, but it can also be transformational. 3?? Invest in experiences. Goldcast’s growth proved that people engage with tools that feel seamless and impactful. Curious to hear more? Check out the full story by listening to Palash’s episode on the SaaS Podcast wherever you listen to podcasts. https://lnkd.in/epzpWT6J

?? Had a successful event? As marketers, we know the work doesn’t stop there! The real ?magic? happens with personalized, data-driven email sequences that transform attendees into engaged leads. ?? Hint: It’s all about AI-crafted outreach templates and insights from your event’s engagement metrics. ?? Want to see how to scale it like a pro? Swipe through the playbook in this carousel. ??

??Transform Video Content into Actionable Insights?? SnapLogic shows you how to?maximize?value from video recordings with Goldcast’s Content Lab. Here’s a sneak peek of their efficient, AI-powered process: 1???Upload & Extract: No more re-watching long recordings! Simply upload your video, and Content Lab’s AI will pull out powerful quotes, stats, and insights in seconds. 2???Source Relevant Quotes: Use custom prompts to surface the best quotes on key topics—think industry stats or specific advice tailored to your audience. Perfect for creating impactful social posts! ?? 3???Distribute with Ease: Share quotes across teams and channels—whether it’s Sales, CSMs, blogs, or social media. Swipe through to learn how you can make every webinar, podcast, and video work harder for you! ?? ?? Click through the carousel to dive deeper and access the full playbook on our website!

???Last Call to Join Coffee Corner!??? Tomorrow, grab your coffee mug and tune in to Episode #4 (the grand finale!) of our?Coffee Corner?series! ? We’re diving into the art of building authentic community connections through innovative event strategies. Expect lively discussions, expert insights, and actionable strategies from some of the brightest minds in marketing and sales: ?? Ernest Owusu - Sr. Director, Sales Development at 6sense ?? Sarah McConnell - VP of Demand Gen at Qualified ?? Lindsay McGuire - Associate Director, Content & Campaigns at Goldcast ?? Kinzie Trompak - Sr. Manager, Academy Live at HubSpot ???When??Tomorrow, Nov 14 ???Time??2 PM ET | 11 AM PT ? Plus, register today, and you’ll receive a free?Coffee Corner?mug as a thank-you for joining us! Don’t miss out on this unique blend of insights and community. Grab your spot here! ?? https://bit.ly/3NGS0Cu

Whoa, 2025 is going to be here before we know it! ?? To help you (and us!) prepare, we spoke to some of the best B2B marketers we could find while on the show floor at INBOUND. Kicking the series off is our chat with Diana Kolesarova, Senior Event Marketing Manager at Superside. What is she betting on when it comes to 2025? ????Events will continue to evolve and grow (and definitely not slow down!) ???AI will become a normal part of marketing workflows ???Videos ads will keep outperforming static ads What do you think about Diana’s thoughts and predictions? We’d love to know what’s on your mind as we begin looking towards 2025. We’ll be sharing lots more Hot Takes here soon, so stay tuned! ??