Goldcast

Are you meeting your audience where they're at? Tamra Moroski sat down with Drew Brucker at the AI for Writers Summit to talk about how to do just that! Watch this session (and every other session!) on demand now. https://hubs.li/Q03bPSJ00 Video made with the amazing Goldcast Content Lab!

Wrestlers have entrance songs. Pitchers have walk-up music. Why don't B2B brands have their own signature tunes? That way, when you entered any B2B event—virtual or in-person—you'd have a theme song hyping you up. If you could pick any song to rep your brand at events, what would it be?

When someone suggests I edit a video manually instead of using Content Lab

ICYMI: We launched a new website that shows you how to create engaging video content at scale ?? From Digital Events to Recording Studio, Content Lab, and Video Hubs, we're helping marketers create, amplify, and measure video content that drives results. Major thanks to: ?? Anthony Pierri ?? for nailing our messaging ?? NoBoringDesign for stunning design work ?? Growth Plays for SEO expertise And our kick-ass Goldcast team: ?? Anand "AP" Patel ?? Nivedha Arun ?? Manya C ?? Zaurin Thoidingjam ?? ?? ??Chaithra M D ?? Sumyukthaa Sankar ?? Ronak Jain ?? Aditya Aman ?? Christopher Rosario ?? Kelly Cheng Go check out the new site and share your thoughts! We'd love to know what you think ??

Every ?? landing ?? page ?? should ?? have ?? a ?? heat ?? map ?? This is what Tas Bober shared while live auditing landing pages with us. Knowing what your site visitors care about the most can help you adjust your positioning, messaging, and even your product. That way you can convert even more customers. Watch Tas audit landing pages on-demand: https://lnkd.in/eK-q6nED

Content in need of a glow-up? A mix of formats might be the perfect makeover. Kishore Kothandaraman recently wrote an article for CMSWire making the case for multimodal content. It's not just about creating text, video, and audio content. It's about making sure all of them work together. Here's the TL;DR: ???????????? ??????????-?????????????- A strong approach means consistency, strategy, and cohesive, on-brand outputs ?????????? ???? ???????????- Conduct a content audit to discover opportunities to create assets that combine text, audio, video, etc. ???????? ???? ?????? ?? ?????????????????????? - Tools can streamline processes, but multimodal content requires a high-level vision that only people can provide Tech is not a replacement.?Use available tech tools to streamline your process, but remember that multimodal content requires a high-level vision that only people can provide. Read the full article: https://lnkd.in/e5ZBbj4n

Here's a snapshot of what you missed last week at our Mindshare Summit in San Francisco ?? Bill Macaitis, Deb Wolf, and Tricia Gellman shared their insights on winning mindshare in today's crowded B2B landscape. ?? Bill advocated for adopting B2C strategies to connect with buyers earlier in their journey. He suggested treating stakeholder engagement as an internal marketing campaign to help them understand why brand-building matters. ?? Deb shared how customers consume marketing materials well before they start the sales cycle. She said that marketing needs to curate the buyer's journey with content,?especially video. ?? Tricia talked about how editing and polishing video is becoming easier now that there are so many tools to speed up the process. This is making it possible for anyone to create video content, even without deep pockets. You may have missed out on San Francisco's Mindshare Summit, but today we'll be in NYC. And if you can't meet up with us IRL, there's still time to sign up for the virtual summit on April 9th: https://lnkd.in/e2wPtY-J

Your webinars are only happening for one day, but the content you generate from them can last pretty much forever. Sarah Kamp from Betterworks knows firsthand how valuable it can be to repurpose your webinar content. Her team uses Content Lab to quickly create 5-10 video clips after every webinar. By sharing clips of their webinars across channels, Betterworks has been able to increase on-demand views. More importantly, they've been able to build mindshare with their audience everywhere they're spending time.

Thanks to everyone who came out to San Francisco last week for our Mindshare Marketing Summit! This exclusive gathering of marketing leaders provided a first look at what's next in AI-powered brand building. We loved speaking with fellow marketers all about winning mindshare in today's B2B landscape. Next stop? NYC! If you're a CMO or VP of Marketing and want to attend tomorrow's summit, you can register here: https://lnkd.in/edZkBsSA

Video is having a moment—and we're here for it ??♀? Back at INBOUND, we asked Bailey Beckham from CallRail why she thinks video is so impactful. She also shared how her team is using video as part of their marketing strategy so you can follow suit. Here's why video works so well in B2B marketing and how to get started ??