Gold Strand Strategies

Alex Tsuneta + Barbara the Pug ?? Gold Strand Strategies

At Sundays, we want every parent to have the tools to win at work, home, and everywhere in between. Starting this week, we're dedicating our newly relaunched (!) newsletter to sharing effective, simple (and free) work and life management tips. We've seen first-hand how good operational systems can transform parents' lives — client or not, we want that for you. ?? Sign up and get more time for whatever lights you up ?? --> https://lnkd.in/eJ_PBF25 #WorkLifeBalance #Parenting

Reporting live from the other side of quitting my FT job with a long-winded summary + ask for tips ?? Six months into consulting life, and I feel like I'm starting to stand up on my baby giraffe business legs. Gold Strand Strategies is working with two really great teams at the moment, Muon Vision Inc. and Sundays, whose work aligns with the stuff I care about (sustainable tech and family support, respectively). I'll start with the biggest pros of striking out on my own, so far, in no particular order: 1. Freedom to hop between vastly different industries and projects. After 10+ years spent in digital media, I get to parachute into new-to-me working worlds and see what the rest of you have been up to ?? 2. The option to only work with brands that align with my values (aka being nice to people & the planet) 3. Picking my kid up from school every day at 3:30. I "stop working" in the afternoons and then work even harder from 3:30-6:30pm every day while I'm solo with a 2YO.?Grateful to have the choice to invest my time more evenly between career and family. 4. Watching founders realize they can hit their goals without weird marketing tactics that compromise their OG vision. 5. Choosing exactly how much work I can take on while maintaining enough sanity/patience to parent the way I'd like (...90% of the time). Stuff I'm still figuring out: 1. If anyone has experience they're willing to share re: the operations of bringing on subcontractors (work agreements, payout processes, client comms, workflows, etc.) I'd love to chat. 2. Streamlining the business ops. Would be very interested to hear if someone has a centralized place they like for invoices, contracts, NDAs, client onboarding/offboarding stuff, etc. I'm not taking on new work at the moment, but if you're looking for support with socials, newsletters, branding, content, etc. starting in late spring/early summer, I'd love to meet:?https://lnkd.in/e9yyq2Sp Okay, back in six months for another update. ??

Congratulations to Gold Strand client Muon Vision Inc. on their successful #fundraising round! ?? Your innovative technology is shaping a safer and more sustainable future for the #MiningIndustry. Proud to be your marketing partner and excited to support you as you enter this next phase of growth and success! ??

Never put all your eggs in one basket and don't put even half your eggs in any one social platform. ??

An email from one of our clients whose early stage #fashionpodcast landed its first brand sponsor earlier this year. ?? Ready to monetize your passion project in 2025? Let's chat. https://lnkd.in/g8UAu_su

I had theeee best time nerding out about preview text and CTA buttons with a lovely crew at my Email 101 workshop last week. (Yes, you need to customize your preview text every time and no, your CTA button should never be longer than three words xoxoxo) ?? Here's a simple #exercise we did together that you can try right now: Take out your phone --> go to your inbox (whichever one you use to sign up for 15% off codes) --> scroll scroll scroll all the way to the last shopping email you *actually opened* ?? Analyze the pre-open elements: Look at the send name, subject line, and preview text. Which of those caught your eye in the #email app? ?? Did you *click* anywhere on that email? If so, did you click on hyperlinked text or an image? Maybe a CTA button (the thing that says 'SHOP NOW' in a black box)? If you clicked on an image, was it full-bleed or framed? It's easy to forget that the people you're emailing are people. (Unless they're bots. That's a whole other issue.) You can and totally should think about what *you* respond to as a person. Do you like an inbox overflowing with ALL CAPS SUBJECT LINES about a sale that only has 10 HOURS AND 36 MINUTES LEFT????? Me either. Happy #BFCM emailing :)

Excited to share a wonderful testimonial from Jen Aks, one of our Small Business Advisory clients ?? Here's what Jen says about working with Gold Strand Strategies: “When I found Lisa Robinson, I felt so supported and excited. She understands what I’m trying to do and meets me where I’m at, while also pushing me to go further. If you’re looking for a partner to get your vision going, don’t look any further. Lisa gives you goals that make you feel accountable — perfect for a solo-preneur like me." If you’re a small business owner looking for a strategic partner to help elevate your vision in 2025, let’s connect ? #ClientTestimonial #SmallBusinessStrategy PS —?#Westchester peeps, join Jen's Rivertown Empowerment Circle to start 2025 on a strong foot and meet community in the area. Oh, and keep your eyes peeled for her book (!!) coming in 2025. https://lnkd.in/eHa-U2jK

Join us at HudCo on Nov. 13th for a group workshop on all things #EmailMarketing ?? We'll be chatting about . . . ?? The anatomy of a (good) marketing email and/or creative newsletter ?? 4 common email marketing pitfalls ∞ Fine-tuning your subscriber journey and more! Tix here: https://lnkd.in/eGkpN7rH

Join us for a collaborative workshop all about EMAIL! Nov. 6 at 5:30pm in HudCo. Get tix here: https://lnkd.in/eGkpN7rH