International Trademark Association (INTA)

Over 8,500 #IP professionals are joining us in #SanDiego for the 2025 Annual Meeting. Are you one of them? Early bird savings end today: https://loom.ly/YipzZTc #INTA2025 #INTA #IntellectualProperty

Earlier this month, INTA hosted its themed forum, “Brand Leap: Intellectual Property and International Market Opportunities,” spotlighting the vital role of IP in driving global business expansion. INTA Chief Representative Officer—China Monica Su gave an insightful presentation and shed light on INTA’s robust initiatives aimed at supporting Chinese enterprises as they venture into international markets. The “Know Before You Go” report stood out as an indispensable resource, which offers businesses the critical knowledge and strategies needed to navigate the intricate world of global IP. https://loom.ly/MwfBcls

The Business of Trade Secrets Conference Capsule Keynote Jon Iwata (Yale School of Management, USA) shares whether he anticipates companies reducing their usage of #artificialintelligence in the future. #INTANY2025 https://loom.ly/7f44xg8

As the legal landscape continues to evolve, INTA must be nimble enough to change with it and support INTA members facing these changes. Elisabeth Stewart Bradley’s 2025 Presidential Task Force, Change & Transformation: Exploring the Evolution of In-House Teams, the Impact on External Partners, and the Future Opportunities for INTA, is dedicated to examining these issues and developing actionable strategies and recommendations. This Task Force is co-chaired by Christy Susman and Daniel Zohny and is set to explore the evolution of in-house teams, their impact on external partners, and the future opportunities for INTA. They are joined by an esteemed group of Task Force members: Nizam Ahmad Dali, Orietta Blanco, Jessica Cardon, Jonathan Clegg, Sheja Ehtesham, Dina Eldib, Ulla Loreth, Phillip Marano, Camila Santamaria, Robin Smith, Ronald Van Tuijl, Todd Williams, and Paula Wright. Over the next few weeks, Task Force members may be reaching out to INTA members for insights and research purposes. Your participation will be invaluable in shaping the findings and recommendations. We encourage everyone to engage and share perspectives. Stay tuned for updates and thank you in advance for your support!

"Your Trade Secret stops being a Trade Secret once it stops being valuable by virtue of its secrecy." #INTANY2025

Minerva Tantoco, Interim CEO, CTO, Strategic Transformation, City Strategies (USA), shares valuable insights from the panel she spoke on titled "Unlocking Investment Potential: The Power of Intellectual Property" at the NY Workshop: Integrating Intellectual Property, Finance, and Valuation.

Key Takeaways from the session: The 2025 Macroeconomic Outlook for Mergers and Acquisitions and Capital Markets ??Communication between in-house and outside counsel is essential, pre and post deal. ??Investors will do their due diligence, but should seek #IP professionals' expertise. ??IP is a core part of a business's value proposition. This is especially true in today's complex economic environment. #INTANY2025

Just ended INTA’s NY 2025 workshop Integrating Intellectual Property, Finance and Valuation workshop. Bringing together Finance & IP, recognizing IP impact and further potential, understanding how valuation works and how investors look into IP is critical for businesses and IP professionals ??? It is equally key that policy makers recognize the economic value of IP, developing pro IP policies to help businesses. London ?? NYC ?? now Singapore & Dubai to come! Before IP was “nice to have” today it is a “MUST” for any investor. VC, PE, investors are looking earlier and more holistically into IP. It’s all about what the value creation proposition of any business or project. IP plays a key role in capturing, securing and reinforcing such VCP. Without proper IP strategy and strong IP protection there is no serious investment opportunity. Thank you to all our speakers and attendees. Special thanks to L Catterton, Brand Finance, UBS, JP Morgan, Viking Global Capital, ROUSE & many more. Time to acknowledge that IPRs (in all their forms) are critical company assets ?????? #inta #innovation #brands #monetization

Key Takeaways from the session: Unlocking Investing Potential: Power of IP ??Approach IP is a value driver ??Align your IP strategy with your business goals ??Embrace AI as the engine and data as the fuel

Diane Fiddle (Qloo, USA) shares her perspective on how companies can leverage AI to further their business objectives, offers advice on how IP professionals can collaborate with IT teams to ensure trade secret protection, and sheds light on what the future holds in terms of AI regulation.