GoGather Corporate Meetings and Events

Brian Kellerman, Partner & CEO, was featured in Special Events State of the Industry 2024 by Special Events Media! He shared how GoGather is taking gamification beyond apps—creating pre-event competitions, in-event leaderboards, and even post-event engagement to keep the energy going. ?? Check out the full article here: https://lnkd.in/gshNp_fa How are you using gamification to boost engagement at your events?

Managing our client’s 750-person conference at the JW Marriott Marco Island Beach Resort last year was an unforgettable experience! ?? The energy and connections made it one for the books. We can’t wait to be back next year!

Last week, our team was onsite at the Gaylord Hotels Texan Resort & Convention Center, managing a client's 2025 Sales Kickoff with over 1,000 attendees. From start to finish, we ensured every detail was covered so our client could focus on what mattered most—energizing their team for the year ahead. ?? We can’t wait for 2026!

How can you extend the marketing impact of your events? For many companies, a large part of their marketing budget goes to events. In fact,?14% of marketing spending?is dedicated to event marketing, making it the second-largest expense after online advertising. This means creating content that stays relevant even after the event is over, keeping your audience engaged over time. Here are some ideas to maximize the marketing value of your events ?? 1?? Event Content - Before the event, create teaser content that highlights key speakers or sessions. This can be shared on social media, in email campaigns, or on your website to generate excitement and encourage registrations. 2?? Leveraging Customer Stories and Testimonials - 89%?of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases. When a customer shares a success story at your event, think about how you can leverage that story in your broader marketing efforts. 3?? Creating a Cohesive Theme - If you develop a?theme for your event, make sure it aligns with your broader marketing message and can be used throughout the year.?A consistent theme helps reinforce your brand and can unify your team, driving engagement and consistency in your marketing efforts. 4?? Motivating Your Team with Events - According to a study by?Site International Foundation and the Incentive Travel Council, 96% of employees say they are motivated by travel incentives and 72% of those who earn the reward report feeling more loyal to the company. How do you develop a marketing strategy for your upcoming event? #EventPlanning #Events #EventManagement

Take a peek inside a recent sales kickoff we managed for a client at the Hilton Amsterdam earlier this month! ?? Need help planning your next corporate event? Send us a message.

Food and drinks are something attendees always remember—it’s a big part of a successful event! ?? Check out these essential do’s and don’ts for designing your next event menu, straight from one of our trip directors, Bill Greaves CMP. #Events #Conference #EventPlanning #Menu

Win your attendees’ hearts this February with tips from our latest newsletter. ???

When planning an incentive trip for your channel partners, the goal is to create an experience that is both enjoyable and stress-free.??? You should design a trip that’s not only rewarding for your guests but also a strategic investment in your company's success. Here are five key steps to strategize and plan your next?channel partner incentive trip. ?? 1?? Build Out Your Strategy and Goals - Your strategy?should outline specific objectives and the steps needed to achieve them, breaking down goals into actionable tasks. It's essentially your "game plan" for success. 2?? Identify Your Channel Partners to Invite - When planning your channel partners incentive trip, you may choose to invite only a select few or all of your partners based on specific criteria (performance metrics, engagement level, longevity). 3?? Identify the Content You Want to Cover - Remember,?your incentive trip is more than a vacation.?The content you choose to cover should directly support your goals and strategy, ensuring that every session and activity contributes to achieving them. 4?? Build Out Your Event Agenda - Now it’s time to start building your event agenda. Every part of your event should serve a purpose and align with your goals, whether that’s discussing business strategy or providing relaxation time. 5?? Actually Source Your Venue and Plan the Event - Now, you can select the right venue for your incentive trip and begin planning your event. You want to choose a venue that fits your vision for the trip and plan an agenda that meets your company’s objectives.? #EventPlanning #Events #IncentiveTrip #ChannelPartners #EventManagement

A private equity firm that transforms roofing businesses took over an established user conference.? But with the takeover came a unique challenge. They needed to create an event that felt both familiar to past attendees yet distinctly their own. With GoGather’s help, they pulled off an incredible event for 750+ attendees at the JW Marriott Marco Island Beach Resort. From creative sponsorships to immersive A/V and tiered ticketing, every detail was designed to impress. The conference was such a success, they’re already gearing up for an even bigger 2025. Check out our latest case study below to see how it all came together. ?? https://lnkd.in/gcDEpAJa

Valentine's Day is almost here, and we’re spreading the love with tips for creating events your attendees will fall head over heels for. ?? ?? 1. Interactive workshops that spark real engagement. ??♂? 2. Meaningful participation over random points. ??♀? 3. Wellness beyond the yoga mat—think mental & financial health too! ?? 4. Time to connect and reflect, not just sit through sessions. ?? 5. Smaller, more intimate events for deeper connections. Ready to create an experience that wows? Let's connect.