Embarc

Our POTlitico campaign was recognized by ADWEEK and Ad Age! Seeing our cheeky campaign featured alongside giants like Target and Mercedes proves that creativity and authenticity make an impact. It also shows that you don’t need massive budgets and teams to create meaningful work. With a bit of humor and creativity, we aimed to connect with people both inside and outside the industry. And hey, it's a win anytime cannabis is featured in mainstream, reputable publications — here’s to more of it! https://lnkd.in/gYVM_vUV #marketing #cannabismarketing #cannabis #creative #branding

Embarc's 16th location is now open! Next up? #17 and #18 in Riverside. #cannabis #cannabisretail #retail https://lnkd.in/gEY4EAJs

This weekend we officially opened Embarc’s 16th store in San Bruno! We’re honored to bring legal cannabis to the good people of San Bruno and beyond. This was our 6th opening of 2024, and my first with a baby on my arm. Emery was thrilled?to attend her first ribbon cutting ceremony. ?? Being there with my daughter, husband, close friends and teammates, reminded me that we're still very much a family business. We’ve always been like that. The sprint to open our first store in Lake Tahoe in 2020 set the tone. We had one of those ‘bonding-through-shared-terror’ moments. Terri, Dustin and I relocated and everyone pulled all-nighters—during COVID—to open on schedule. And while subsequent openings got *a little* easier, the feeling that Embarc is a family only deepened. A lot has changed in the 4 years since our first store… The industry is markedly less rosy. Many good people have thrown in the towel. And more stores are closing than opening. I’m grateful every day that Embarc is the exception rather than the rule. I think our tightness as a team and our singular focus on reducing stigma by expanding access are what keep us moving forward. On openings I feel especially fortunate to have this group of people around me. So many of the people who have been here from Day 1, plus a bunch of insanely talented people who've joined us since. There are many openings to come in 2025, but for now I'm grateful for all the work everyone has done to get us here this year.

Tomorrow, November 15, we open our 16th location and the first dispensary in San Bruno! We're hosting a two day grand opening event this Saturday and Sunday with local food, music, and our brand partners on-site to meet the community and show San Bruno what we're all about. Our newest location is just 5 minutes from SFO! Now we can be your first stop in town or last stop out. Happy sweet sixteen to the entire Embarc crew. ?? Swing by if you're in the area! #cannabis #grandopening #cannabisretail

Who’s going to Benzinga?

There are 4 states with weed on the ballot today, and voters could expand legal recreational sales to fully half the country or more (all eyes are on Florida with its potential $6B green rush). Even if this weren't a nail-biter presidential race and "an inflection point" for the cannabis industry, weed companies would still be highly attuned to #Election2024. They increasingly use mainstream events as springboards for brand marketing (popular positioning of their products as anxiety-fighters also comes in especially handy right now). To wit, Embarc dispensary chain has launched POTLITICO, an Onion-inspired website that aims to diffuse some of the tension of this divisive national contest (plus in-store deals on LTO prerolls, show your "I Voted" sticker!) And a Colorado premium brand called Cherry and agency Special U.S. have dropped a few stress-busting strains with a hail-to-the-keef style ad campaign (see what I did there). For more, read on: ADWEEK #marketingandadvertising #cannabismarketing Amy Ferguson Morgan Paxhia Poseidon Gallup Trulieve Anthony Coniglio NewLake Capital Partners, Inc.

To mark this most special (and stressful) American day, Embarc has created POTlitico - a satirical weed site for everyone who needs to take the edge off today! As you may remember from our Devil’s Lettuce campaign, we like to have fun at Embarc. Fun like: ‘Millennials Seek Cannabis Relief for Oregon Trail-Induced Anxiety Flashbacks’ ?? ‘Trump and Kamala Face Off in Record-Breaking Hot Knife Dab-Off?Competition’ ???? ‘LinkedIn CEO Regrets Allowing Cannabis Content on Platform’ ?? For us, outdated stigma around cannabis is a continuous source of humor. Embarc's entire mission is to normalize cannabis and open access. A HUGE part of that is done via legislation. Just today— Nebraska North Dakota South Dakota Florida —are all going to the polls to vote on cannabis legislation. Whether your team wins The Big Vote or not, if you’re in this industry, you’ll all be routing for more states legalizing. So get out and vote. Make your voice heard. Laugh at the B.S. (Weed helps with that btw….) Let me know what you think of the site and what your favorite story is! Link in comments. Stay sane! #cannabis #cannabismarketing #marketing

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Devil's Lettuce is back! Last year, we launched Devil's Lettuce on Friday the 13th as a seasonal release. I remember having some nerves around it. (Late-night side quests will do that to you!) But it quickly became one of our best sellers and brought our team together. In a market where everyone’s selling the same thing, I truly believe there’s power in the stories we tell and the creativity that brings them to life. Devil’s Lettuce was created for our team. We wanted to make something that would: -- Get them stoked -- Help them understand the history -- Make them smile and laugh -- Give them something to talk about with customers, friends, and family It’s the rebellious, cheeky, and kind of over-the-top side of Embarc. It has a sense of humor, isn’t afraid to challenge the norms, and maybe has a soft spot for all things nostalgia. ?? At Embarc, our mission is simple: to break down barriers and showcase how this plant can positively impact communities. We do this by spending real time with our community—listening, understanding, and demonstrating through our actions that this industry—and everyone in it—truly stands apart. This Friday, we’re back with three new drops ?? ?? : - The Legend of Karen’s Secret Stash: Jawbreakers - The Night of the Freaky Frond: Lemon Cherry Gelato - The Curse of the Sinister Salad: Black Cherry Gelato Hope you enjoy our Season 2 trailer ?? Would love to hear your thoughts in the comments. And yes, we might have created an entire “original” punk/hardcore album to go with this release. Maybe a future post? #cannabis #cannabismarketing #marketing #branding #cannabisretail #cpg #halloween #reefermadness

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