GOAL (Green Operations & Advanced Leadership)

GOAL is proud to support the?Phoenix Suns?and?Phoenix Mercury?as they integrate sustainability into their operations. Through our collaboration with Alvan Adams and their 'Sunstainability Committee', we’re working together to advance initiatives that reduce environmental impact while enhancing the fan experience. ? In their partnership with?Footprint, the Suns are proving that sustainability and innovation go hand in hand—bringing responsible solutions to the arena that deliver both quality and community impact. #GOALmember #SustainabilityInSports #SustainabilityInSports

Vegas Golden Knights wrote the playbook for Green Game branding!????? From the ice to the concourse, from the merch to the messaging, Go Green Knight was a masterclass in consistency. Every touchpoint—jerseys, signage, in-game elements, and digital content—reinforced the team’s commitment to The Knight SHIELD Project (https://lnkd.in/egex-7N2). ???Trees for Saves?– A tree planted for every Golden Knights save, with partners like ImpactNV, ReRoute Americas - Making Sustainability a REALITY, and The Venetian Resort Las Vegas tripling the impact. Fans joined in too with a simple text! ???Jerseys for a Cause?– Player-signed jerseys helped support Garden Farms Foundation, bringing garden-based education and fresh food access to underserved communities. ???Sustainable Swag?– Green VGK gear made from recycled materials kept the branding sharp while promoting sustainability. Shoutout to?Bailey Allen and Eric Tosi?for bringing this vision to life, and to?Kristen Fulmer?for representing GOAL at the game! cc: Omar Mitchell #GOALontheGround #VegasBorn #GreenSports #SustainableSports #BrandingDoneRight #TreePlanting #CommunityImpact

The tradition continues! Congrats to Brittany Saulsbury and the team at Portland Trail Blazers @ the Rose Quarter for another successful Green Game! #GOALMember #GreenGame

It’s?#InternationalWomensDay?and we’re celebrating all of the amazing women who continue to break barriers in our organization! Thank you for all you do ??

Happy International Women’s Day to all the powerful women making an immeasurable impact in the sports & entertainment industry!

Thrilled to see Ayodeji recognized for his commitment to sustainability efforts across Penn State University! Lara Fowler & team mean business when it comes to sustainability, especially at Football games, where Oak View Group runs F&B Services. ?? #WeAre

We're thrilled to announce our strategic partnership with Ocean Conservancy’s #ProtectWhereWePlay initiative! We’re joining forces to protect the places where we play, cheer, and celebrate—because without a healthy planet, there’s no stage, no stadium, and no finish line. ???? Who's in? ?? https://lnkd.in/eb2vjNWF

?? Must-Read: How Live Events Can Restore Environmental Harmony ???? ? What happens when live events fall out of sync with the planet? GOAL’s Kristen Fulmer dives into how climate change is disrupting our industry—and why we need to act now. From stronger venues to bolder artist advocacy, we have the power to get back in key. Ready to play your part? ? ?? Read the full article in Pollstar: https://lnkd.in/e3hbBE8E ? Huge shoutout to Pollstar for not only spotlighting this critical issue but also for their incredible coverage of FireAid, which has already raised an estimated $100 million to support wildfire relief and prevention. ???? Massive thanks to Oak View Group and all the partners who made FireAid a reality—showing the true power of live events to drive change. #Sustainability #LiveEvents #ClimateAction #GOAL #Pollstar #FireAid #EnvironmentalLeadership

1,000,000 rides and counting! ?? Huge milestone for the UBS Arena team and the LIRR—sustainable, convenient, and only getting better. On to 2 million! ?? #SustainableTransit #GOALMember

Soccer’s (or football, depending on where you are) global influence creates an incredible chance to tackle climate change, and we’re so excited to see GOAL’s data analytics highlighted in?The Wall Street Journal! ??? ? Our own Kristen Fulmer, Director of GOAL and Head of Sustainability at Oak View Group, shares how tools like smart stadium systems go beyond reducing emissions—they’re unlocking ways to engage fans, cut costs, and build stronger partnerships. It’s exciting to see sustainability driving innovation and collaboration across the sports industry. Together, we’re proving that change is not only possible—it’s happening. ???? ? Huge thanks to Don Nico Forbes and The Wall Street Journal for shining a light on this important conversation! ? Catch the full article here: https://lnkd.in/gz68RXHP #SustainabilityInSports #ClimateAction #GOALImpact