GOALS

“Now is the time to invest in women & invest in women’s sports. It’s never too late to join the party.” - Kate Martin ???? In episode?135?of ??The Business Case For Women’s Sports, presented by?Ally, Caroline interviews WNBA and Unrivaled Basketball star,?Kate Martin about her new partnership with Athleta’s Power Of She Collective. Kate is not only making an impact on the court—she’s helping shape the future of women’s sports off of it. Through her new partnership with?Athleta, she’s working to inspire young athletes, improve performance apparel for women, and advocate for more brand investment in women’s sports. In this episode, Kate shares ?? ?? What it means to be part of Athleta’s mission to empower women ?? How she’s influencing Athleta’s women’s performance apparel design ?? Why brands should invest now in women’s sports before they get left behind ?? Listen now on Apple Podcasts: https://lnkd.in/eep9hyKn ?? Listen now on Spotify: https://lnkd.in/efujPCpT #womenssports?#womeninsports?#sportsbiz?#sportsbusiness?#allygoals?#watchtochange

SailGP is racing ahead to redefine gender equity in the sport of sail racing. ? In episode?134?of ??The Business Case For Women’s Sports, presented by?Ally, Caroline interviews Fiona Morgan, the Chief Purpose Officer at SailGP. SailGP is redefining sailing as a purpose-driven global sport, combining high-speed racing with initiatives that champion gender equity and environmental sustainability. ??? SailGP has male and female athletes racing alongside each other on the same cutting-edge boats, with the Women’s Performance Programme driving the development of female talent at the highest level. In this episode, hear Fiona share how SailGP is leveraging ?purpose? as a business strategy, driving innovation in gender equity, and creating a fast-growing sport that’s attracting fans and investors worldwide. ?? ?? Listen now on Apple Podcasts: https://lnkd.in/esU8Z8-z ?? Listen on Spotify: https://lnkd.in/eBcQiSJW #womenssports?#womeninsports?#sportsbiz?#sportsbusiness?#allygoals?#watchtochange

“Female athletes need to be given fully optimal facilities.” ??? In episode?133?of ??The Business Case For Women’s Sports, presented by?Ally, Caroline sits down with Sherri Privitera & Avignon Greene, AIA, NCARB, LEED AP from the global design firm, Populous. Populous is redefining how women’s sports facilities are designed, with a focus on equitable design that supports elite female athletes. From stadiums to training facilities - like the newly announced complex for the WNBA’s Indiana Fever ?? -?Populous is leading the charge when it comes to designing facilities that allow girls and women to meet their full potential on & off the field of play. In this episode, hear Sherri & Avi share insights on their innovative design principles, the importance of investing in facilities for women athletes, and why creating intentional spaces is essential for the growth of women’s sports. ?? ?? Listen now on Spotify: https://lnkd.in/ehqFJBc6 ?? Listen now on Apple Podcasts: https://lnkd.in/eRC99Qdm #womenssports?#womeninsports?#sportsbiz?#sportsbusiness?#allygoals?#watchtochange

Athletes Unlimited ?? Music City ????? In episode?#132?of ???The Business Case For Women’s Sports, presented by?Ally, Caroline interviews Megan Perry, the Vice President of Basketball at Athletes Unlimited. Since its launch in 2022, AU Pro Basketball has created a player-led, player-driven league that fills the gap in the WNBA offseason, giving elite athletes a platform to shine. For its 2025 season, AU Basketball is playing in Nashville, TN, bringing high-energy, professional women’s basketball to a city with deep roots in the game. In this episode, hear Megan share insights into the innovative approach of Athletes Unlimited, the power of women’s sports as a business, and what fans can expect from AU Pro Basketball in the Music City. ???? ?? Listen now on Apple Podcasts: https://lnkd.in/dPg77T5J ?? Listen now on Spotify: https://lnkd.in/dBkMVENS #womenssports?#womeninsports?#sportsbiz?#sportsbusiness?#allygoals?#watchtochange

We’re kicking off our 2025 podcast season by welcoming Kelley O’Hara on the show! ? In episode?131?of ??The Business Case For Women’s Sports, presented by?Ally, Caroline sits down with the legendary Kelley O’Hara.?? Fresh off her retirement from professional soccer, Kelley reflects on her incredible career, and everything she was able to accomplish both on & off the pitch. Now, Kelley is stepping into a new role in media, as the host of a new weekly show called Sports Are Fun! with Just Women's Sports. Sports Are Fun! Aims to bring casual and hardcore fans together to talk about the biggest headlines and hottest debates in women’s sports. In this episode, hear Kelley’s thoughts on the future of women’s sports, the importance of brand investment, and why she’s staying in the game to keep pushing for progress.?? ?? Listen now on Spotify: https://lnkd.in/eM8KSV4m ?? Listen now on Apple Podcasts: https://lnkd.in/eBRRWXnJ #womenssports?#womeninsports?#sportsbiz?#sportsbusiness?#allygoals?#watchtochange

Women athletes face a 3-to-1 funding gap compared to their male counterparts when it comes to injury rehabilitation & medical expenses.?? To help close this gap, in partnership with the Women's Sports Foundation, TYLENOL has established the Athlete Recovery and Care Commitment Grant with a commitment to $1M in funding over the next three years to help athletes recover from injury & compete once again. Just announced: The first 10 women athletes to receive $10,000 grants as part of the innovative program. ?? ?? Read more about the program & 2024 recipients: https://lnkd.in/eWfvhXGZ

Want to become an owner of a women’s soccer team? For $100, you can become a community owner of the Minnesota Aurora. ??? In episode?130?of ??The Business Case For Women’s Sports, presented by?Ally, Caroline sits down with Andrea Yoch, a co-founder and the Chair of Investor Relations at Minnesota Aurora FC. The Minnesota Aurora is a women-led, community-owned, pre-professional soccer club playing in the USL W League.? Back in 2021, the club made waves by launching a new model of community ownership in women’s sports that allows individuals to become a community owner of the team by investing $100 or above.?? Since launching, over 3,080 people have invested to become community owners of the team, and now the Aurora are looking towards continued expansion and growth. ?? In this episode, hear Andrea tell the founding story behind the Minnesota Aurora, and talk about how the club has innovated to create a new way for people to invest in women’s sports.?? ?? Listen now on Spotify: https://lnkd.in/gdp5VQ-A ?? Listen now on Apple Podcasts: https://lnkd.in/g67cqHZc #womenssports?#womeninsports?#sportsbiz?#sportsbusiness?#allygoals?#watchtochange

If you believe that playing sports helps women become better leaders, this episode is for you.?? In episode?129?of ??The Business Case For Women’s Sports, presented by?Ally, Caroline sits down with Philippa Portnoy & Teresa Saputo-Crerend, the co-founders of LaunchBreak, which is a new networking platform for women athletes who play or played sports.?? Philippa & Teresa created LaunchBreak to leverage sports as a powerful way to advance women in society & in professional settings. The platform offers mentor meetings, resume and job interview prep, and a robust community of over 1500 women ready to support & connect. In this episode, hear Philippa & Teresa tell the founding story behind LaunchBreak, and talk about why they believe that women are unstoppable together.?? ??Listen now on Spotify: https://lnkd.in/ebXS-JYh ?? Listen now on Apple Podcasts: https://lnkd.in/exj-sfqU #womenssports?#womeninsports?#sportsbiz?#sportsbusiness?#allygoals?#watchtochange

Trisha Goyal is setting out to “break” the status quo in recreational sports. ? In episode?128?of ??The Business Case For Women’s Sports, presented by?Ally, Caroline interviews Trisha Goyal, the CEO & Founder of Break Sports. Since launching in 2020, Break Sports has become one of the largest online social sports booking platforms for casual players in the U.S. Best known for their “Break The Love” platform for those who play racquet sports, Break Sports offers social sport experiences across 35 states where casual athletes can book, show up, play, and meet new people.?? To date, Break Sports has served over 360K users in the U.S. - primarily in racquet sports & golf - and in 2025, the team is setting out to innovate across more sports, including soccer & basketball. In this episode, hear Trisha talk more about founding an innovative new company in sports, why it’s been good business to create a platform founded in making sports more accessible & inclusive for all who want to play. ?? ??Listen now on Spotify: https://lnkd.in/ehVrxxPF ?? Listen now on Apple Podcasts: https://lnkd.in/eZnSEcEb #womenssports?#womeninsports?#sportsbiz?#sportsbusiness?#allygoals?#watchtochange

Just released: A new book from Nike & Phaidon: “Look Good, Feel Good, Play Good: Nike Apparel" It is the first book to chart a visual history of women’s sportswear & the role that Nike has played in it over the last 50 years. ?? https://lnkd.in/dU4JevDR