Goal

Grateful for all our amazing clients, mentors and friends!

What if the design process was a form of entertainment both for the audience and the client? Building a brand in the open can’t just be documenting and publishing the process we have today. It has to be something more engaging—a visual spectacle if you will. Lets face it zoom calls that trigger feelings of meeting induced anxiety aren’t fun. Productive? Yes. Effective? Sure. Entertaining? No. What psychopath has ever rewatched a zoom meeting for fun? But what if you started involving the audience in the design process? How does this new dynamic need to look? What new objectives does the design process need to fulfill? How can the client design with the designer and not create an uneven power dynamic? How should the audience feel? What is their emotional payoff? More coming on this as we continue to push what’s possible with Goal Lab. [ Goal Lab is our space to experiment, play, launch new ideas, and give back ]

“Play is training for the unexpected.” —Marc Bekoff Preparing for unknown futures requires mental agility, flexibility, adaptiveness. Becoming comfortable in unpredictable spaces. How do we do that? Mix it up more. Get crazy. That’s Goal Lab. Our space for more play. Pushing the envelope and pushing more buttons. Giving attention to our distractions. Diving into ideas we’ve been collecting: real world AI, community-building, t-shirt designs, puppetry. Join us. Should be a fun ride.

Brand identity for Ember, a visionary group blending technology and fractional ownership to craft memorable vacation home experiences.

We’re excited to reveal a brand refresh for Buzzsprout, a pioneer in podcasting since 2008. Buzzsprout has been instrumental in shaping the industry’s technology, craft, and values. As podcasting’s popularity and profitability have surged, new tech and monetization trends have sometimes overshadowed the medium’s original charm. Buzzsprout’s refreshed visual identity stays true to what has always set them apart: a genuine love for podcasting and a commitment to nurturing new podcasters. With vibrant messaging and visuals that showcase users' passions, the Buzzsprout brand warmly welcomes anyone with a story to tell. Visit our website for the full case study

Looking for ways to attract VC investment? ?? Join us next week for a panel discussion on raising capital! The event will feature guests from VC and brand firms to help you create the perfect pitch for your aerospace and defense firm. ?? Our panelists include: ??Tanner Potter partner at Kickstart Fund ??Rob Hennefer partner at Frame VC ??Chris Mann co-founder and creative director at Goal ??Chris Crosby co-founder and brand strategist at Goal ??Brad Plothow chief growth officer at Intergalactic Register below ↘? Jefferson Moss Gabi Tellez Utah Innovation Fund https://lu.ma/dgj7ahn7

As the saying goes: Garbage in; garbage out. Or with AI: Poorly defined inputs = unpredictable outputs. Do you know the "inputs" that define your brand? If you hope to use AI tools to grow your brand and marketing, it takes rock-solid brand guidelines to achieve consistent, sustainable results. → Visual identity standards → Photography and illustration rules → Copywriting voice & tone guidance → Subject documentation for model training At Goal, we call this a "Brand Button-up" for teams who are happy with their brand basics but lack a cohesive design system and proper brand guidelines. Without reinventing the wheel, the "Brand Button-up" helps small marketing teams quickly set up the systems needed to move fast and produce more. Is your brand ready for AI?

“We don’t think design can make a poor product good … but we are convinced that good design can materially help a good product realize its full potential. Design can help make a good business great. In short, we think good design is good business.” —Thomas J. Watson, Second CEO of IBM Watson was instrumental in shaping much of IBM’s design language, most notably by hiring Paul Rand, who is considered the father of graphic design. With this belief, Watson not only defined a unique position for IBM but also created enormous shareholder value and influenced future generations of technology companies to recognize the power of good design.

We all work in branding whether we know it or not.

Welcome to the 47G team Goal! Goal is a design and brand agency that simplifies complexity to unlock brand value, create alignment, communicate your value clearly, and assure consistency. #brandagency #brandimage