Go Addressable

?? NEW RESEARCH ALERT ?? Key findings from Advertiser Perceptions captures the growth, usage & adoption of #addressableTV advertising - with 53% of advertisers calling it a "must-buy" ? 51% of agencies and marketers found improvement in the simplicity of buying addressable TV.? ? 85% of advertisers say they are satisfied with the current state of addressable TV.? ? 60% of advertisers believe the current state of addressable TV has improved. ? 64% increase of those advertisers who say it has improved significantly in the last year. Keep the conversation GO-ing: ?? Read AdExchanger 's AddressableTV's Slice of Advertising Pie Keeps Growing https://lnkd.in/gwN75W7r ?? Download the report https://lnkd.in/evAmqyEi #goaddressable | #addressable-first #theoutcomeisthemission

?? PRESS ALERT ?? #Addressable has come a long way baby! "With over half of advertisers now calling addressable TV a 'must-buy' – using addressable in a multi-screen environment is a reality & a requirement, it's no longer an add-on!" Special thanks to AdExchanger for the great coverage of last week's #goaddressable summit, featuring key quotes from Larry Allen, Cara Lewis, Lisa Giacosa, Jen Soch, Erin Echter PhD Read more here: https://lnkd.in/gwN75W7r #goaddressable #goaddressable-first #theoutcomeisthemission

Incredibly proud of the marketing & communications leaders across?Go Addressable?for raising the?bar with our fourth annual Go Addressable Summit - reinforcing our commitment to a future where unified TV is #addressable-first! Cheers & congratulations to?Michelle Manakhimov, Alexis Smith, Broni Walter, Jonathan Able, Alix Kraft, Charlotte Lipman, Hannie Waldron, Emily Cyr Miller, Allison Moore, Rachel Saffian Gould, Cesar Suero, Jeb Pasillas, Jennifer Young, Julia Hansen! Thank you for showcasing how we as an industry can work together to improve #addressable and make advertising better for our clients! #goaddressable | #addressablefirst | #theoutcomeisthemission

In “The Race To Addressability”?Sam Bloom/PMG's keynote kicked off our GoAddressable 2024 Summit.?"Believe it or not, Advertising has a lot in common with the history of spaceflight.”?A great agency perspective on why it’s more important than ever to go #addressable-first.?To bring it back to Earth, start with outcomes first & then work backwards! Key themes: ?? Historically, the missions of space-flight–and advertising–were all about launch ?? Now, space flight is hyper-focused on landing & reusing the rocket – by reverse-engineering the mission to deliver the intended outcome ?? Today’s fragmented media yields varied outcomes – requiring advertisers to work backwards: the single source of truth = measurement + planning ?? There are a handful of mission critical elements to launch addressable campaigns – accurate & verified 1P data / strong, durable HH signals / authenticated media What This Means For Advertisers: ? Signal loss is impacting the ability to accurately target & measure ? Unauthenticated media is watering down media value ? Authenticated addressable TV advertising is the answer ? #goaddressable & #addressable-first #theoutcomeisthemission

That’s a wrap! Over 400 attendees joined our fourth annual event, committing to a future where unified tv is #addressable-first! Let’s keep the conversation GO-ing: ? Check out AdExchanger's Coverage: https://lnkd.in/gwN75W7r ? Review our press release: https://lnkd.in/evAmqyEi ? Download our Advertiser Perceptions report: https://lnkd.in/eSiPCtaP ? Stay tuned for on demand assets & highlights from our Beet.TV Series with Andy Plesser. Huge ?????? to:?Larry Allen/Comcast Advertising, Sam Bloom/PMG, Dave Antonelli/DISH Media, Maureen Bosetti/IPG Mediabrands, Lisa Giacosa/Publicis Media, Cara Lewis/dentsu, Jen Soch/GroupM, Dan Callahan, David Algranati/Comscore, Inc., Brett Hurwitz/Yahoo, Jason Manningham/Blockgraph, Andrea Remoundos/GroupM, Matthew Van Houten/DIRECTV Advertising, Sara Grimaldi/Paramount Advertising, Cullen Deady, Eric Haggstrom/Advertiser Perceptions, Melanie Hamilton/Comcast Advertising, Erin Echter PhD/Genentech, Adam Arnegger/Wavemaker, Evan Adlman/AMC Networks #goaddressable | #addressable-first | #theoutcomeisthemission

ICYMI: #AddressableTV Advertising is at a Tipping Point…. ?? 2/3 of Advertisers Plan to Start Using Addressable TV in 2025 ?? Over Half of Advertisers Consider Addressable TV a Must-Buy ?? Nearly 2/3 of Advertisers Say AddressableTV Played a Role in Their Upfront Negotiations ?? 3/5 Advertisers Believe the State of Addressable is Improving For additional proof that the future of unified TV is #Addressable-first – download our latest report w/Advertiser Perceptions here: https://lnkd.in/eSiPCtaP #GoAddressable

?? Thank you Andy Plesser - thrilled to have you as our media partner! Can't wait for the BeetTV Series w/our esteemed industry leaders talking all things #addressable-first!

We’re at the midway point at Go Addressable 2024. The room is buzzing! #GoAddressable #AddressableTV

Ready, Set , GO! Excited to welcome?industry thought leaders & innovators who will reshape your understanding of why the future of unified TV is addressable-first! Tune in @ 9a ET~ #goaddressable

One day to GO! Excited to host industry partners & peers at our fourth annual Go Addressable Summit, featuring: ? Stellar talent from Advertiser Perceptions, Blockgraph, Comscore, Inc., dentsu, GroupM, IPG Mediabrands,PMG, Publicis Media, Genentech VABYSMO? (faricimab-svoa), Wavemaker, Yahoo & more! ? Data-driven insights into the growth, usage, & adoption of addressable ? Why the future of unified TV is addressable-first! Last call for Virtual RSVPs: https://lnkd.in/eQhfxrTU #goaddressable