Our partners at the VAB share our commitment to educating marketers on the power of #addressableTV advertising. Check out their latest insights for: ?Six key benefits of addressable TV ?Five steps to launching addressable campaigns ?Buy and sell-side industry perspectives ?Glossary of key terms & definitions ?And so much more! Get yours today!:?https://lnkd.in/eWcDUXBm
关于我们
Go Addressable is an initiative to advance addressable television advertising across the industry. This initiative aims to accelerate efforts to deliver scaled, addressable TV capabilities that make it even easier for advertisers to incorporate addressable TV into their advertising campaigns. Distributors supporting Go Addressable include Altice USA’s a4 Advertising, Charter’s Spectrum Reach?, Comcast Advertising, Cox Media, DIRECTV, DISH Media and Frontier Communications, as well as smart TV brand VIZIO.
- 网站
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https://goaddressable.com/
Go Addressable的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 合营企业
地点
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主要
获取路线
US，NY，New York
Go Addressable员工
动态
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More marketers are adopting #addressableTV?strategies, reflecting a?rise?in overall?satisfaction?&?willingness?to?increase spend. Proud to partner with the VAB on their latest insights piece – purpose-built to help advertisers get smarter on all things #addressable. Download yours today!
We love exploring modern advertising solutions like #AddressableTV. In our new report developed with guidance from Go Addressable, you’ll get an overview of the latest technology, capabilities and opportunities in addressable advertising. Learn more ?? https://lnkd.in/eC_dbSHU
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Did you know that 80% of adults 18-34 watch both linear and streaming?TV? Excited to announce?a new?joint research?study with MRI-Simmons?AND thrilled to have?AMC Networks?officially join #GoAddressable! Read more at?https://lnkd.in/gfT6uaPv.
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Get the most out of every dollar in challenging economic climates. Addressable TV influenced 47% of 2023-2024 Upfront negotiations as advertisers look to maximize ROI and unlock efficiency—areas where addressable TV advertising excels. Read More:?https://lnkd.in/gRuFhDBc
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Transform ad placements and maximize your media investments without compromise. Use Addressable to ensure you reach the right audience in a premium and brand safe environment while unlocking the full potential of your TV advertising. ? Read More:?https://lnkd.in/e_pT44nK
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Missed the TV Upfronts Brunch? We broke down why advertisers should allocate 10% to 20% of their TV spend to Addressable TV. Here are 5 key things to keep in mind before planning your media buys. Read the recap:?https://lnkd.in/eGqnXJJK
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Come brunch (and learn) with us. Announcing our stellar lineup of speakers who will share invaluable insights on leveraging addressable advertising?heading into this year’s busy planning period. When: Thursday, May 16 9:30 AM – 12:00 PM Where: Refinery Rooftop 63 W 38th Street New York, NY 10018 RSVP:?https://lnkd.in/eMXg-3wa The time is now to Go Addressable!
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Elevate your media buys. Join Go Addressable's Upfront's Brunch to learn how addressable advertising can transform your approach. You'll hear first-hand how marketers are leveraging this technology as a convergent solution today, as well as strategies for success heading into this year’s busy planning period. RSVP: https://lnkd.in/eMXg-3wa The time is now to Go Addressable!
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Did you know that 75% of all advertisers will place addressable campaigns this year? Larry Allen chats with MediaVillage.org about the shifting trends shaping addressable advertising and how Go Addressable aims to expand the parameters of addressable ads in 2024.? Read more:?https://lnkd.in/ec35V-Hg #Advertising #AddressableTV
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