The GTM Leader Society hosted a spirited group of Revenue Operations leaders at Anjai "AJ" Gandhi's place for an Omakase style, Jeffersonian dinner. It was wonderful to reconnect with old RevOps friends and make some new friends too. One of the questions discussed at our table was: What value are you realizing from AI today in your GTM? We delved into our experiences using AI throughout the sales funnel, from lead generation to customer renewals.
Here are three take-aways from our conversation.
? 1. Enhancing Training and Onboarding Efficiency with AI Coaching:
Companies like Copado and Palo Alto are leveraging SalesHood's GenAI coaching solution for real-time, personalized coaching. This approach leads to accelerated onboarding, increased productivity, and a significant reduction in managerial hours spent on pitch and skill coaching. Managers can now spend more time on high value coaching and deal activity.
? 2. The Evolving Landscape of AI Prospecting:
While AI prospecting remains largely experimental, our discussion revealed a lack of concrete use cases and single platforms showcasing its benefits in prospecting and pipeline creation. Despite the abundance of AI prospecting tools available, we anticipate industry consolidation and hope for emerging platform leaders to offer a complete end-to-end prospecting solution.
? 3. Leveraging AI for Sales Execution Success:
Current applications of AI in sales and success teams include AI-driven Call Recaps with Next Steps, personalized Content Recommendations, and automated creation of Digital Sales Rooms. These tools are proving valuable in enhancing sales and customer success operations. Ping me if you want a demo.
Thank you to my super fun and engaging table Vandana N., Deniz Tunca, David Li, Lana Lee, Justin Browne, Charlene Wang and Hemant S. for making the evening extra special.
PS - I loved hearing this group talk about how important sales enablement is to them and their teams. I believe the RevOps and Rev Enablement partnership is key to a more efficient and effective GTM.
Thanks Ryan Westwood from Fullcast, The Go-to-Market Cloud for co-sponsoring the event with SalesHood.