GTM Alliance

What’s driving the next wave of #GTM innovation? ?? From AI-powered insights to the rise of hybrid operating models, the landscape is shifting fast - and the strategies that worked yesterday may no longer deliver. ?? Whether you’re a startup or an enterprise, this session will provide the foresight and actionable strategies to ensure your GTM motions are built for the future. ???? Join Jordan Cullen, Product Marketing Leader at ResMed alongside 100+ go-to-market professionals at #GTM25 in LA, May 8. ???? #GoToMarket #ProductMarketing

?? San Francisco Bay Area Meetup – Join Us! Hey everyone!??? We’re excited to invite you to the?San Francisco Bay Area Meetup?– a fantastic opportunity to connect, share insights, and network with fellow Go-to-Market professionals!????? ?? When? March 27 ? What time? 6pm PST ?? Where??Ludwigs Biergarten Mountain View Whether you're looking to learn, share, or just meet awesome people in the community, this event is for you. Huge thank you to our meetup lead and ambassador?Shveta Shahi ?for organising this all. #gotomarketalliance #meetups #community

Maximize the strategic impact of your GTM motion to drive growth, scale, and efficiency. At #GTM25 Online, explore the frameworks, tools, and insights that drive scalable growth, unlock new markets, and keep teams in sync. The best part? Tickets are completely free and all session are available OnDemand. Join us here: https://lnkd.in/eQBgJquY

GTM engineering—just another buzzword or the future of growth? If you've been hearing the term floating around but aren’t quite sure what it actually means (or why it’s got everyone talking), you’re not alone. ?? TL;DR: GTM engineering, coined by Clay, is changing the game for sales and revenue teams by blending automation, AI, and data to create smarter, more efficient growth—without adding headcount. No more clunky manual processes. No more wasted outreach. Just data-driven, scalable revenue engines that actually work. ?? Curious? This guide breaks down exactly what GTM engineering is, why it matters, and how you can start using it today. https://lnkd.in/ePvtnSAU

?? It's almost time! Get your free pass for tomorrow's #GTM25 Online. ?? https://lnkd.in/eQBgJquY ?? Here's a reminder of whose joining us. ?? Including: ?? Petek Hawkins, VP of RevOps and Enablement at Pax8 ?? Aleksandra Mitroshkina, Director of Product Marketing at Percona ?? Maja Voje, Founder & GTM Expert at Growth Lab ?? Jessica Dahan, VP of Global Marketing & GTM at Trusted Shops ?? Somesh Chablani, Global Head of GTM at FIS #GoToMarket #Product #Marketing #Revenue #Enablement

Join us this Thursday, February 20 for #GTM25 Online. ?? ?? https://lnkd.in/eQBgJquY ?? ? Sign up FREE to listen to leaders from FIS, Pax8, Percona, Trusted Shops, and many others discuss what's happening in the GTM space right now. This includes: ?? Actionable steps to measure and improve your GTM team's performance ?? The playbook for integrating community into your GTM strategy ?? How AI products can nail their positioning ?? Crafting messaging that closes deals ?? And much more! Why not grab your pass and tune in to stay up-to-date with the latest insights? ?? We hope to have you join us! ?? #GoToMarket #Product #Marketing #Sales #Enablement

?? San Francisco Bay Area Meetup – Join Us! Hey everyone!??? We’re excited to invite you to the?San Francisco Bay Area Meetup?– a fantastic opportunity to connect, share insights, and network with fellow Go-to-Market professionals!????? ?? When? March 27 ? What time? 6pm PST ?? Where??Ludwigs Biergarten Mountain View Whether you're looking to learn, share, or just meet awesome people in the community, this event is for you. Huge thank you to our meetup lead and ambassador?Shveta Shahi ?for organising this all. #gotomarketalliance #meetups #community

Happy Valentine's Day! ?? We figured now was a good time to update our relationship status. What's yours currently looking like? ??

Are you pouring all your resources into acquiring new customers while existing ones slip through the cracks? ?? Enter lifecycle marketing. ? This approach to GTM strategy allows marketers to focus on the entire customer journey and ensure customers are satisfied from prospect to advocate. Olumide Adaramoye shares his advice for creating meaningful customer relationships that last. Learn more. ?? #LifecycleMarketing #GTMStrategy #CustomerRetetion