Since its inception a few years ago, Performance Max has regularly delivered significant results for our clients — such as a 76% increase in PPC revenue when compared to previous campaigns. To help you achieve the same for your brand, we've gathered a few of our best practices below as part of our how-to guide on configuring and optimizing your PMax campaigns for higher returns. Swipe through the carousel for the quick hits or read more on our blog today: https://lnkd.in/g8XQ7Qzt #ppc #ppcstrategy #googleads
3 ways to optimize your Performance Max campaigns for higher ROAS ?? With three years of PMax under our belts, we've uncovered some secrets to driving great results — and, as a little pre-holiday gift, we're sharing them with you today. Whether you've set up your own PMax campaigns or are using Google's auto-created campaigns, keep these three principles in mind: 1? Keep sending more data to Google. If there's one way to improve your PMax results, it's by supplying them with as much contextual and audience data as possible. Keep your product data feed optimized, review your Predictive Audiences in GA4, update your Google Business Profile regularly, and continue adding customer match lists to your Google Ads account to feed the PMax data machine. 2? Experiment with as much budget as possible. PMax benefits from having more money to play with to test different ad strategies over different platforms.?The sooner you can get your campaigns over the initial learning hump, the better your returns will be. 3? Use as a complementary channel. Performance Max isn’t designed to be your only ad campaign. Instead, it’s what Google calls a “finisher” — helping you to capitalize on the results of your other campaigns, such as keyword-based search ads and Demand Gen ads. Want more tips for improving your PMax ROAS ahead of Q4? Check out our complete how-to guide, linked in the comments below ? #ppc #ppcstrategy #googleads