Go Girl Communications

Since we're on this platform already, let’s talk about LinkedIn. Often considered the "afterthought" of social media platforms, LinkedIn is actually a goldmine for building your voice, sharing your expertise, and connecting with people who want to learn from you. And here’s the thing: thought leadership isn’t just for company pages —it’s personal. Here are a few ways to make your profile work for you: ?? ???? ????????????????????: Post at least once a week. Hitting a bit of writer's block? Share a link to a post or article you just read with a couple of sentences on why you found it interesting.? ?? ???????????? ???????? ??????????????????: Thoughtful comments on industry posts can quickly position you as someone in the know. ?? ???????? ???????? ??????????????: Share the lessons, both from the wins and the flops. People connect with authenticity. ?? ?????????? ??????????: Share tips, trends, or advice that helps your audience grow. They’ll keep coming back for more. Thought leadership isn’t about being perfect—it’s about showing up, being real, and sparking meaningful conversations. What’s stopping you from taking that leap? Let me know in the comments ??

If you know me, you know I love emails. In my opinion, email marketing is still one of the most effective ways to connect directly with your audience. Here are a few key email stats and what they mean for your campaign or strategy: ? ???????? ????????: Your open rate gives you insight into how compelling your subject line and sender name are. If your open rate is low, experiment with more personalized or benefit-focused subject lines to grab attention. Industries vary, but a ????-????% open rate typically indicates that your subject lines are engaging and your audience is interested in hearing from you. ? ??????????-?????????????? ???????? (??????): CTR tells you if your content resonates and motivates action. If clicks are low, think about how to make your call-to-action (CTA) clearer or more appealing—simple tweaks can make a big difference. A CTR of ??% ???? ???????? is generally considered solid, though this can vary based on content and industry. Higher CTRs often mean your content is compelling, and your CTAs are clear. ? ???????????? ????????: High bounce rates may mean it’s time for a list cleanse. Keeping your list fresh with active, interested contacts helps maintain a good sender reputation and improves overall performance. Aim to keep your bounce rate ?????????? ??%, as high bounce rates can harm deliverability. ? ?????????????????????? ????????: A rising unsubscribe rate can signal that your content isn’t meeting expectations. Try asking subscribers what they want to hear from you, or use segmentation to deliver more tailored messages. A rate ?????????? ??.??% typically means you’re delivering content that resonates. If this rate starts to rise, consider revisiting content relevance and frequency. By keeping an eye on these stats, you’ll make better-informed decisions and create campaigns that truly connect. What’s your go-to metric for measuring email success??

Every social media platform has its own personality. Just like people, each one has a distinct vibe that caters to different moods and purposes.?Here’s a quick breakdown of what I think each platform would be like as a person: ? ????????????????: The go-getter friend who thrives on networking and motivational quotes. Always “honored” or “excited” to announce their latest project, and genuinely believes every connection could lead to something big. ? ??????????????????: The artsy one who sees beauty everywhere—whether it’s brunch or sunsets. Always ready to capture life’s best angles and make the everyday look magazine-worthy. ? ????????????????: The friendly connector who keeps everyone updated. A bit nostalgic, loves a good memory post, and makes sure no birthday goes unnoticed! ? ??(??????????????): The quick-witted buddy with the perfect one-liners. They know what’s trending and add just the right touch of humor to any topic in 280 characters or less. ? ????????????: The spontaneous friend who’s always up for a new trend, dance, or DIY. Full of energy and fun, they’re all about spreading laughs and creativity. ? ??????????????????: The organized dreamer with endless DIY ideas. They’re full of inspiration for every occasion, from recipes to decor, and always ready to help plan your next project. Each platform speaks to a different part of our lives and business goals, so why treat them all the same? Tailoring your content to each platform’s unique personality can be the difference between blending in and standing out. Want some tips on posts that work best for each platform? Check out my latest blog: https://lnkd.in/gpRSJ-5t