2024 has been an impactful year for GMA Consulting, as the firm continues to drive its ambitious growth strategies by adding accretive business verticals to its industry-leading suite of offerings in gaming, entertainment, sports, and hospitality.
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Today, we are proud to announce another step in our continued expansion via the appointment of a new Senior Advisor, Matthew Chaprales, to GMA Consulting.
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With nearly 20 years of experience across sports, media and gaming, Matt brings a formidable mix of additive and complementary skills to the GMA team and its client base. His additional experience in content, branding, product management and strategic communications further fortifies his unique ability to support clients in a wide range of capacities across all stages of the business life cycle.
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After growing up in the restaurant and hospitality business, Matt spent the early part of his career in sports media, ultimately serving in a variety of roles over nearly a decade with MLBAM, the media and technology wing of Major League Baseball.?
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Following the repeal of PASPA Matt made the formal transition to the regulated gaming space, joining PointsBet USA as head of content and media in 2018. As one of the Australia-based operator’s first US hires, Matt helped lead PointsBet’s go-to-market strategy in its first state of operation, New Jersey, as well as additional jurisdictions. Working alongside an executive team headlined by GMA Founding Partner Seth Young, Matt was instrumental in driving PointsBet’s early push for brand awareness and market share in the US, building out and implementing a comprehensive cross-channel content marketing strategy while serving as PointsBet’s official media spokesperson over a nearly two-year tenure with the operator.
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Matt then parlayed that valuable startup experience into the founding of his own consulting and advisory business, MJC Consultancy, in early 2021. Since that time, Matt has worked with a wide range of online gaming stakeholders, from operators and providers to affiliates and media companies as well as multiple early-stage startups. He has supported clients across the verticals of business strategy, executive advisory, product development, marketing, and strategic communications, among other focus areas.
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Matt’s appointment follows a handful of significant GMA milestones in 2024, including the rollout of an Executive Placement & Talent Acquisition business unit as well as the launch of GMA Capital.?
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For more information on how GMA Consulting can help your business, please contact us at?[email protected]?to schedule a call.
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