Glossy

REVOLVE is evolving its beauty category six years after its launch. When expanding into beauty in 2018, Revolve began with a small curated assortment of beauty brands, eventually expanding to 35 brands in 2019. Now, Revolve carries over 350 brands across beauty categories. At the helm of Revolve’s beauty growth is Trudy Arnold, the company’s director of beauty and home. Before joining Revolve in November 2022, Arnold held roles at JCPenney, The Estée Lauder Companies Inc. and Ralph Lauren.

On the latest episode of the Glossy Podcast, Elina Vilk discusses the opportunity she saw at David's Bridal after working in tech for 20 years for companies including Hootsuite, Meta and PayPal. Read more: https://lnkd.in/dVt9yyA5

Richard Christiansen has learned many priceless lessons since he began fundraising for his brand, Flamingo Estate, around two years ago. This includes his surprising realization that many investors care little about the brand or the founder’s story. Instead, he said, there’s a near-universal desire among the VC set for 90% margins across personal care products. “Know your audience; they’re there to look at the numbers. … No one cares about the [brand or founder] story,” he told Glossy. “I, too, spent so much time on the storytelling, but at that moment, in those meetings, it’s only about the numbers.” In the 160 investor meetings he’s attended in the past two years, he’s been told to abandon key parts of his business to increase profitability and to trade its sourcing practices — many of which reflect a hallmark of the brand — for cheaper, faster ingredients. On the podcast, Christiansen also shares with Glossy that he has secured his dream investor and, pending contract finalization this week, will have funding for brand expansion in the coming months.?

PUMA Group is using the Las Vegas Grand Prix, held from November 21-23, as a high-profile platform to connect with the motorsport community and broaden its reach. Kicking off the event, on Wednesday, Puma opened a 25,000-square-foot flagship store on the Las Vegas Strip. The brand has a decades-long relationship with motorsport. “We started [to invest] in motorsport in the mid-‘80s, and have since continued,” said Tara McRae, Puma’s svp of marketing and brand strategy. “This isn’t just a moment for us — it’s a long-term commitment to one of the most exciting, culture-driving sports in the world.” Story by Zofia Zwieglinska

Fragrance was the standout growth driver for Coty, particularly in the prestige category, which grew 6% in reported revenue. Designer fragrance pillars proved to be outperformers for the company. Like-for-like sales for Burberry Goddess and Goddess Intense grew 17% in Q1. Coty also reported that Marc Jacobs Daisy Wild, launched at the beginning of the year, is now in the top three female fragrances for the U.K. and Germany. The company reported that, while it is a comparatively small portion of the Coty portfolio, the ultra-premium fragrance category saw a 17% growth in like-for-like sales. Coty CEO Sue Nabi said the company will also emphasize the mass fragrance category in the year to come. #fragrance #perfume

The 2024 Glossy Beauty Awards showcase leaders in this incredibly competitive industry, particularly those meeting consumers’ desire for accessible luxury, clean beauty, and personalized and tech-driven experiences. Accessible luxury and clean beauty are at the heart of GoodCleanGoop, a diffusion line that earned goop a nomination for Best Brand or Sub-Brand Launch Campaign.

On Wednesday, join Glossy’s beauty team for our weekly LinkedIn Beauty Debrief as we discuss how brands are navigating TikTok’s growth opportunities and challenges.??

David's Bridal’s has a leg up on other bridalwear companies. After all, “ninety percent of brides are already walking into David’s front door,” according to Elina Vilk, who joined the company as its chief business officer in September. Still, the 74-year-old business has experienced its fair share of challenges, having filed for bankruptcy last year before being acquired a few months later. On the latest episode of the Glossy Podcast, Vilk discusses the opportunity she saw at David’s Bridal after working in tech for 20 years for companies including Hootsuite, Meta and PayPal. She also breaks down the pain points of modern brides and the solutions David’s Bridal is developing accordingly. They have big implications for the business, as well as the wedding-planning industry.?

For KAYALI founder Mona Monica Kattan, fragrance is not merely a profession. It’s also an obsession. “If it were up to me, we’d be launching 100 fragrances a year, because we have that many ideas that we’re dying to launch,” Kattan told Glossy.?But even increasingly hungry fragrance consumers can only handle so many launches a year. When it comes to new fragrances, Kayali is putting its focus on the gourmand category. On Wednesday, Kayali launched Yum Boujee Marshmallow 81 to global consumers, following its launch on the Sephora App on Tuesday. Story by Emily Jensen,

On Wednesday, join Glossy’s beauty team for our weekly LinkedIn Beauty Debrief as we discuss how brands are navigating TikTok’s growth opportunities and challenges.??