MRM

Delivering holiday joy from the North Pole is now easier than ever. With help from MRM, The United States Postal Service's 100+ year-old "USPS Operation Santa” rolled out a new commerce partnership with Toys “R” Us this week to make fulfilling holiday gift wishes easier and faster. Since 1912, “USPS Operation Santa” has answered thousands of letters that Americans mail to Santa and the North Pole during the holiday season.? ? Read more from Audrey Kemp and The Drum:?https://lnkd.in/eEHpxfXB ? To participate in the program visit: uspsoperationsanta.com ?

Congrats?to our amazing teams and client partners across MRM Brasil, MRM Chile, MRM Germany GmbH and MRM Mexico for being recognized by the #Effie Awards, the industry’s leading authority on creative effectiveness. “Winning by building enduring brand relationships across MRM's core capabilities —CRM, CX and Commerce—is what we aim to do every day for our?clients. Being recognized by the Effies across multiple?markets makes it even sweeter—a true reflection of our talent and a validation that Strategy & Creativity are real differentiators for us,” said Diana Caverly, MRM Global Chief Strategy Officer.? ? Effie Brazil - 3x Wins? Gold | Seasonal Marketing | Samsung "Throwback Deals" (MRM Brasil)? Gold | Promotional Marketing | Samsung "Throwback Deals"? Bronze | DTC | Samsung "Throwback Deals"? ?? EFFIE LATAM - 5x Wins? Gold | Carpe Diem | Samsung, "Throwback Deals"? Silver | Ecommerce| Samsung, "Throwback Deals"? Silver | Carpe Diem | Allegra, "Adopt Your Allergies" (MRM Chile)? Bronze | Sustained Success | LATAM Airlines Brazil (MRM Brasil, WMcCann)? Silver | Social Good | Animal Politico, "Picalenguas: A sauce that combats misinformation"(MRM Mexico)? ? Effie Germany – 1x Win ? Silver | New Healthcare | Allegra’s disruptive launch campaign in the allergy market?(MRM Germany) ? Effie Mexico - 1x Win? Gold | Positive Social Impact | Peque?os Testamentos (MRM Mexico)?

Thrilled to?celebrate?MRM Detroit's Jennifer Kohler, who was honored as part of She Runs It's "Changing the Game" Awards.?The?program recognizes women within marketing, media, and tech who are true catalysts of innovation. Kohler?received an award?in the "Quantum Leap" category, which identifies leading women who are changing the way their organizations are aligned to proactively meet new challenges. ? Additionally,?this week?Kohler was also?appointed?Managing Director, MRM Detroit. ? Congrats, Jenn!

Congratulations to McCann Germany's Jan-Philipp Jahn and MRM Germany GmbH's Ulrich Saeuberlich on their new leadership roles. Jan-Philipp has been promoted to CEO of McCann Worldgroup Germany and will focus on creating long-term brand platforms for our customers and driving the growth of the network. Ulrich has been promoted to President of MRM Europe & UK, where he will be responsible for growing the agency's brand in key European markets. Christian Johansen, President McCann Worldgroup Europe & UK said: “Over the last two years, Jan-Philipp and Ulrich have proven that they are experienced growth managers who are successfully driving forward our skills, our culture and our entrepreneurial success in Germany. In their new positions, they will be able to leverage this momentum and further promote teamwork and growth within our close-knit group. In one of our most important markets, this power duo anchors McCann Worldgroup’s unique mission statement: to create long-term brand platforms, relationships and value. I am thrilled by the impact that Jan-Philipp and Ulrich are having on our customers’ businesses, our talent and the McCann Worldgroup.” Read more in HORIZONT: https://lnkd.in/eGCZBdgZ

The #ElOjoFestival has announced MRM Brasil CCO Dogura Kozonoe as one of this year's #CreativeCommerce jurors! Taking place Nov. 13-15th, the Festival Internacional El Ojo de Iberoamérica will celebrate the best of Latin creativity. Learn more: https://lnkd.in/eUFP2pV3 #ElOjo2024

Ontem, trouxemos para casa nossos troféus no Effie Awards Latin America, um dos prêmios mais importantes de criatividade e eficiência! 2 Ouros com Samsung na categoria Carpe Diem e Marketing Estacional pelo projeto Samsung Throw Back Deals. 1 Prata com Samsung na categoria E-commerce / Retail Media pelo projeto Samsung Throw Back Deals 1 Bronze na categoria éxito Sostenido com Latam Airlines Parabéns Gang e clientes! Go MRM ???? #ProudToBeMRM Renato Shiratsu Claudia Verderesi - Marketing Daniela Righi Ferrari Nivea Beyrute Juliana Ferreira da Silva Jeanini Pedroso Fábio Souza Dogura Kozonoe Isabel Coletta Marcia Aguirre Marcela Borges Rogerio Goncalves

Thrilled to have MRM's Global Chief Creative Officer Ronald Ng serving as Jury President for The One Show's 2025 IP & Product Design Category—celebrating innovation in new digital or physical products by brands as part of integrated campaigns. Learn more about this year's program at https://hubs.la/Q01vprRp0 The One Club for Creativity #TheOneShow

??Huge congrats to MRM Germany GmbH for their Silver #Effie win!

New work spotlight: MRM Brasil’s ‘Pooping Princess’ for Dulcolax. ? 'Pooping Princess' introduces an unconventional set of princess characters shown sitting happily in their gowns sitting on a porcelain throne.?The campaign seeks to build an enduring relationship with women by reducing harmful stigmas that have traditionally made young women shy away from using the bathroom in public. To pull off the effort, MRM became the world’s first agency to access a custom Generative AI model with Adobe that was needed to create a truly diverse set of modern-day princess characters. Said Dogura Kozonoe, chief creative officer at MRM Brasil, “This idea gives us the incredible opportunity to demystify stereotypes behind perfection and princess-like behaviors that are imparted on young girls.”

Great news - we took home a total of 62 awards at this year’s LIA - London International Awards, spanning multiple agencies, teams, and clients! ? Throwback Deals, MRM Brazil’s work with Samsung, won the Grand LIA in Creative Use of Data. The campaign leveraged data about online shopping behavior virtually all of us can relate to - adding to cart but never purchasing - to increase sales during one of the slowest shopping weeks of the year. Customers who left something in their cart years ago were prompted to complete their purchase for a newer model at the original price, resulting in a 318% jump in sales. ? Congrats to all of our winners and thank you to LIA for the recognition. ? #McCannWorldgroup #TruthWellTold