MRM

Great news - we took home a total of 62 awards at this year’s LIA - London International Awards, spanning multiple agencies, teams, and clients! ? Throwback Deals, MRM Brazil’s work with Samsung, won the Grand LIA in Creative Use of Data. The campaign leveraged data about online shopping behavior virtually all of us can relate to - adding to cart but never purchasing - to increase sales during one of the slowest shopping weeks of the year. Customers who left something in their cart years ago were prompted to complete their purchase for a newer model at the original price, resulting in a 318% jump in sales. ? Congrats to all of our winners and thank you to LIA for the recognition. ? #McCannWorldgroup #TruthWellTold

Back to back champions! ???? Congrats to MRM Romania for winning "Digital Agency of the Year" at the Golden Drum Awards for the second year in a row. In addition, McCann Worldgroup was crowned "Network of the Year." ?? Learn more about the 2024 Golden Drum Awards here: https://lnkd.in/e5kFE-d7 #GoldenDrum30 #DigitalAgencyoftheYear Golden Drum International Festival of Creativity, McCann Worldgroup UK & Europe

Seen in Ad Age??: MRM Brasil's 'Pooping Princess' campaign introduces an unconventional set of princess characters shown sitting happily in their gowns going #2.? It seeks to build an enduring relationship with women—and ultimately help reduce harmful stigmas that make young women shy away from using the bathroom in public. ? To pull off the effort, MRM became the world’s first agency to access a custom #GenAI model with Adobe that was needed to create a truly diverse set of modern-day princess characters that defy stereotypical depictions of 'perfection.' ? Learn more about the campaign here: https://lnkd.in/gxMUQH3Q Opella, Adobe Firefly, Alberto Hernandez, Dogura Kozonoe, Ronald Ng, Silvina Vilas, Thaís Olimpio, Alexandra Laoutatzi, Maria Jo?o Nabais, Inês Grazina, Marcia Aguirre, Isabel Coletta, Marcela Borges, Rogerio Goncalves, Guilherme Medici McCann Worldgroup Latin America and Caribbean

Many organizations invest in Adobe Analytics but struggle to unlock its full potential due to incomplete setups. Shannon Taylor, SVP Director of Performance and Analytics for MRM Detroit outlines gaps identified in implementation strategies as well as how MRM leverages product capabilities to transform client environments.

Grand LIA in Creative Use of Data for Samsung’s “Throw Back Deals!” ? And 1 Gold, 3 Silver and 1 Bronze in some of our favorite subcategories like Creativity in Commerce, Customer Targeting, and Data-Led Creativity. Congrats to our Samsung Brasil client partners and MRM Brasil for CRM & Loyalty work that creatively reignited customer relationships, leading to breakthrough commerce results. ? LIA is the only global award show that allows the press, global excellence teams and young creatives full access into the jury rooms for observation during judging, including the statue discussions, allowing for full transparency. ? See the winning Samsung entries here: https://lnkd.in/e8JNfWT8 #LIAawards #LIA2024? LIA - London International Awards

The Drum's Kendra Barnett shares the inside story of how NotCo turned its legal battles with Big Dairy into a creative coup, with help from MRM Chile. "At its core, the ‘We Didn’t Write This’ campaign is a case study in creative bravery," writes Barnett." NotCo and MRM Chile turned a legal obstacle into a strategic advantage, using wit and truth to connect with consumers and bolster its business." “Being brave pays,” says Leonardo Chiesi, Chief Creative Officer at McCann Worldgroup Santiago. “Doing the unexpected pays. Creativity is always the way.” Read more: https://lnkd.in/efsNuVMd This campaign will be honored at this year's Brave Brand Awards, presented by The International ANDY Awards and The ADVERTISING Club of New York. #BraveBrands #TruthWellTold #McCannWorldgroup McCann Worldgroup Latin America and Caribbean, McCann Worldgroup

Can #CreativeCommerce help save at-risk wildlife? ??????"SAVE BIG!" from WWF-Canada and MRM Canada cleverly brings retail marketing science to the fight against climate change and biodiversity loss.? ? “We’ve taken that strong core commerce-minded idea and pushed it across the entire conversion funnel, from awareness to consideration, retargeting and to donation (sale) – all with the goal of reducing the friction required to transact with this important not-for-profit,” says Ian Mackenzie, Chief Creative Officer of McCann Worldgroup Canada.? ? Adds MRM Canada President, Jennifer Steinmann, "We’re grateful for our relationship with WWF-Canada and the collaborative efforts that led us to this campaign.?With “SAVE BIG!” we have the exciting opportunity to apply MRM’s creative commerce expertise directly to WWF’s all-important cause and highlight the incredible ambitions of their Regenerate Canada plan. Read more: https://lnkd.in/eHD5bRFS

We're excited to share the news that Grant Theron has been named Global CEO of MRM! Grant previously served as Global CEO of Commonwealth//McCann and as IPG’s Global Business Lead for GM, as well as President of MRM Detroit. As part of this move designed to fuel growth, he will continue to elevate MRM's global best-in-class?CRM, commerce and CX capabilities across the McCann Worldgroup network.? On the appointment, MW Global CEO Daryl Lee, said “MRM is our flagship global brand when it comes to building enduring relationships with a client’s core customers. We are excited to have Grant step up to lead MRM globally, leveraging our deep bench of customer data and experience capabilities based in Detroit to global effect." Read more in Ad Age:?https://lnkd.in/ewfpix3s ? #MRM #TeamPurple

Thrilled by the creativity of our MRM team and collaboration with Kristin Bucklen and Madrigal Pharmaceuticals clients! Setting a new standard for MASH patients and innovative brand experiences. #Launch #Creative #Experience #MRMforHealth #Rezdiffra https://lnkd.in/e_bkwYNE

???? Driving sales to the next level! By offering fair prices on the iconic Barbie Dream Cars, our work with client partner #CarBravo saw a $2.3M boost in real car sales! ?? With a 2024 Bronze Creative Commerce win at the Cannes Lions International Festival of Creativity, and CarBravo's most successful sale month at the time, this is what happens when brand values meet cultural magic.