MRM

Our teams made the clever discovery that even AI knows that Allegra reigns supreme in allergy care. With #DrowsyPrompts we encourage viewers to ask ChatGPT and other AI chatbots to act out scenarios like they've taken generic allergy meds, and then to do the same like they've taken Allegra. After testing countless prompts, the results consistently prove that even AI knows that Allegra is the only allergy relief medication on the market that has no drowsiness and 0% brain interference. Try it for yourself! Speaking with MM+M, MRM Global CCO Ronald Ng details how the agency and client partners at Allegra wanted to use AI in ways that other brands hadn't before. “A brave idea is only as strong as a brave client,” he said.? ? Read the full story from MM+M's Jack O'Brien: https://lnkd.in/gtTKiPjE

MRM, our Platinum #AdobePartner, exemplifies how Adobe Specializations can drive growth, build stronger client relationships, and keep businesses ahead of industry trends. With six Adobe Specializations covering solutions across the entire Adobe Experience Cloud, MRM — a specialized relationship marketing agency — leads implementation and operations engagement across several industries, including Automotive, B2B, Consumer Health, and Financial Services. MRM’s Specialization in Experience Cloud solutions paired with its expertise in Creative operations (including Firefly) enable the global leader to provide end-to-end solutions in areas such as Content Supply Chain and Personalization at Scale. Learn more about our 400 Specializations milestone: https://adobe.ly/4iacxMD

As MRM’s capabilities are always underpinned with data at their core, it’s critically important to have an expert leader in all things data to steward clients and teams—and our new Global Chief Data Officer Jon Taylor is just that. ? "Data should be a key ingredient in creating distinctiveness in the first place. It should be central to the creative idea, not just the means to activate it in channels," says Jon in an interview with LBB's Henry McVay. Read in full here: https://lnkd.in/efHdKv3r

Cheers to our MRM Spain team for hosting our first MRM Live Global Town Hall of 2025 in great style! Thank you for a productive, inspiring, and fun few days together in Madrid. Let's keep the strong momentum going! #EveryRelationshipCounts #RelationshipMarketing?

“The opportunity at MRM was compelling because it connects deeply with my interest in technology, creativity and innovation,” MRM Global CEO Grant Theron said in his recent interview with LBB’s Ben Conway. “I’ve always been drawn to areas where data and creativity intersect. While I have loved my prior roles, the prospect of diving deep into areas of specialisms that the market is craving, was just too good to ignore.” ? Read the full interview about his first few months as CEO here:?https://lnkd.in/eYgrCEq3

With TikTok's future still in question, Gene Fitzpatrick, strategy lead of MRM's Health practice weighs in and offers his perspective. Read the full story from Jack O'Brien and MM+M: https://lnkd.in/eg996u3g

With data-driven creativity at its core, Allevia’s Pollen Passport introduces a world-first tool to help travelers manage rising pollen and air pollution risks in real time. Timed with peak travel booking season in January, this epic launch from MRM Spain gives consumers personalized pollen and air quality forecasts, brought to life in a stunning visual journey. ? The?Allevia??Pollen Passport visualizes and interprets allergy risks in more than 100+ countries and 70,000+ cities around the globe.?The interactive experience can be accessed on?pollenpassport.com, where users are invited to check their ideal holiday destinations. ? Seen in Ad Age today:?https://lnkd.in/ePYBDyYG Opella

Javier Campopiano, Global Chief Creative Officer for McCann Worldgroup and McCann, has been invited back as a Global Juror for the 2025 ANDY Awards.? ? In the words of the ANDYs, "With an unmatched ability to connect with people and inspire groundbreaking ideas, Javier has transformed the creative landscape, redefining brands and elevating the next generation of talent." ? Ronald Ng, Global Chief Creative Officer for MRM, is also joining the Global Jury. His expertise in building enduring relationships between businesses and people will help the jury find campaigns that speak to consumers and demonstrate impeccable creative.? ? You will both be assets in the jury room. Congrats, Javier and Ronald! #McCannWorldgroup #TruthWellTold

Our very own Global Chief Creative Officer Ronald Ng has been named a Global Juror for this year's ANDYs! The ANDYs are judged by one world-renowned, integrated group of creative leaders, ensuring a consistent standard of excellence.?As the first show of the year to judge and announce winners, 90% of ANDY-winning work goes on to win at other shows.? ? McCann Worldgroup Global Chief Creative Officer Javier Campopiano will also be a part of the ANDYs 2025 Global Jury. Learn more here:https://lnkd.in/enAtbdy ?

"The technologies with the most potential interact with?every?human in a deeply personal manner." Reflecting on #CES2025, MRM Global Chief Strategy Officer Diana Caverly says this year's tech hype felt less "artificial" this year, instead focusing on three different A's: Accessible, Anticipatory, and Ambient. "For years, CES was focused squarely on how humans can incorporate technology into their lives to become more efficient, powerful and effective. This year, technologies are incorporating the human element to become more effective than ever before." Read more from Diana via Campaign US as she dives into specific examples, takeaways, and the future of person-centric brand systems: https://lnkd.in/eaSvcpQ3