What an incredible discussion in Austin this week at?#HCIC24, healthcare’s most forward-thinking digital marketing conference! Grateful and honored to have our Douglas Bell moderate a panel discussion chock full of practical insights and takeaways from the following all-star panelists we’re proud to call valued clients:
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Stuart Dill, SVP and Chief Marketing Officer, Vanderbilt University Medical Center, who underscored the need to “Simplify to Amplify” when it comes to building a unified brand as a foundation for growth.?
Paul Matsen, Chief Marketing & Communications Officer,?Cleveland Clinic, who demonstrated how the Clinic has brought “community impact” to life by eliminating traditional barriers to employment—such as degree requirements—which has brought new opportunities to the communities they serve.
Nikki Moll,?Chief Marketing & Communications Officer, Baylor Scott & White Health, who highlighted the success of the Center’s MyBSWHealth app, a powerful tool for patient engagement and loyalty.
Rob Whitehouse,?VP Marketing & Community Relations,?TriHealth, who detailed how this venerable Cincinnati institution embraces collaboration even with non-traditional “competitors” to extend its services and scale in ways that align with their local brand identity.
In addition to the Fab Four above, we were joined by a surprise 5th panelist,?Patient Pat, a persona generated by Global Prairie’s?DataFarm AI? --?our proprietary tool for strategic decision-making. Pat provided the audience with deeper insights on the patient's perspective and how marketers can adjust their approach to provide a more meaningful patient experience.
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It was a privilege to collaborate with these industry leaders as they shared their strategies for navigating competitive landscapes, expanding patient access, and engaging diverse urban and rural markets. Thank you again to all our panelists and attendees who made this an unforgettable session!
