Global Overview

Our business is rooted in Amazon because it is a dominant force in eCommerce, but we've also noticed that other digital players are making a significant impact. ?? Walmart.com leads U.S. online grocery sales across eCommerce, projecting to reach $64 billion in 2025. (Source: Capital One Shopping Research - read more: https://lnkd.in/gMAs78Wc) ?? Target's in-store vs. online sales split shifted from 91.2% vs. 8.8% in 2019 to 82.1% vs. 17.9% in 2020, and they've maintained this more digital-focused split through 2023. (Source: Statista - read more: https://lnkd.in/g5C6yAz4) ?? Instacart has seen steady revenue growth, hitting a record $3.38 billion in 2024. (Source: Stock Analysis - read more: https://lnkd.in/gjp7rZWT) Stats like these are why we’ve tailored our advertising support to not only include Amazon but Walmart, Target, and Instacart as well. We believe an omnichannel strategy is essential, and helping brands maximize their impact across these key platforms is critical to driving success. Learn more about our Amazon and non-Amazon services here: https://lnkd.in/gmrYnq2s #agency #ecommerce #digitalgrowth

The February roundup just dropped with fresh insights to power your Amazon strategy this month: ?? Discover why video is 6X more likely to be recalled than other content formats and how to leverage Amazon's expanding video ecosystem across the marketing funnel ?? Latest benchmarks reveal 37% of brands face tougher vendor negotiations in 2025 (though improved from 49% in 2024) ?? Brand Builder Reminder: Understanding "diffusion lag" - why your upper-funnel investments need time to flourish and how to properly measure their impact The most powerful insight? Those who abandon upper-funnel investments prematurely never experience the exponential returns that come when awareness reaches critical mass. Ready? Let's GO!

Many brands view upper-funnel video as a powerful tool for driving awareness, but the high costs often put it out of reach for those with smaller ad budgets or limited incremental spend. That’s where Amazon Sponsored TV is making waves. With no spend minimums and its ability to run across properties like Freevee and Twitch, this ad solution allows more brands to efficiently acquire new customers at scale. Want to see an example of Sponsored TV’s impact? Explore our case study in the carousel below. Want the full details? Read the complete case study on our website: https://lnkd.in/gDuKpKUh #Amazon #SponsoredTV #VideoAdvertising #CostEfficient #NewCustomers #AmazonAgency

Global Overview will be attending Natural Products Expo West next week in Anaheim, CA! We are beyond excited to connect with industry experts and discover new products in the health, beauty, organic, natural and specialty food spaces. If previous years are any indication, this will be an outstanding event we won't soon forget. Want to connect with us while we're there? Flip through the images below to see who from GO will be attending and schedule some time to meet up! #expowest #naturalproducts #amazonagency #event

Last week, GO's Sr. Director of Operations, Tessa Blumenthal, and Vendor Operations Manager, Jackson Licha, had the pleasure of joining MerchantSpring for a Marketplace Masters episode titled "How to Optimize Your Logistics in North America." It was an insightful conversation covering logistics options for Amazon vendors, key optimizations and mitigations to enhance logistics performance, and perspectives on emerging trends in the evolving logistics landscape. A huge shoutout to Paul Sonneveld, Khason Politika, and Rachel Camille De Guzman-Seiton for inviting us to be part of this session! Our team had an incredible time, and we hope to have the opportunity to collaborate again soon. Did you miss the session? No worries—you can catch the recorded version at your preferred link below! LinkedIn: https://lnkd.in/ghdBNBrU YouTube: https://lnkd.in/gCmVRUzQ Facebook: https://lnkd.in/gRwYJpEy On-Demand: https://lnkd.in/gHnUe_U9 Buzzsprout: https://lnkd.in/gdqbs3Mr Apple Podcast: https://lnkd.in/gkzM_7y8 Spotify: https://lnkd.in/gpb82u4S #amazon #amazonlogistics #vendorlogistics #globaloverview #merchantspring #marketplacemasters

?? 69.3% of consumers discover new products weekly, according to EMARKETER & impact.com's "The Modern Customer Journey" research report. But turning that discovery into a purchase requires navigating multiple touchpoints. At GO, we’ve seen firsthand that a strategic mix of ad solutions—search, display, video, and more—drives stronger purchase rates. The key? A holistic, full-funnel approach that meets consumers where they are, from initial awareness to final conversion. Check out the image below for a GO client example showcasing the impact of integrating multiple ad tools in tandem. Need help implementing a combination of ad units? Contact GO—we’ll help you connect the dots across different consumer touchpoints: https://lnkd.in/eBvXFM7b #ecommerce #retailmedia #fullfunnelmarketing #productdiscovery #advertising

Amazon as we know it today is a full-funnel advertising ecosystem, and brands that rely solely on lower-funnel, conversion-driven tactics are leaving growth on the table. Upper-funnel video ads are essential for driving awareness, consideration, and long-term brand equity. By engaging audiences earlier in their shopping journey, brands can build familiarity and preference—before shoppers even reach the search bar. So, how do you leverage Amazon’s different upper-funnel video ad types effectively? Check out our latest blog below, where we break down: ?? Why upper-funnel video is critical for success on Amazon ?? The different upper-funnel video ad types Amazon offers ?? When to use each upper-funnel video type within your brand’s strategy #amazonadvertising #videomarketing #upperfunnel #marketingstrategy

Video ad tools are evolving rapidly, becoming more accessible and impactful than ever. With Amazon’s suite of video ad solutions, including Sponsored Brand Video (SBV), Sponsored Display Video (SDV), Sponsored TV, Online Video (OLV), Streaming TV (STV), and Prime Video, advertisers can craft a seamless path to purchase that delivers real results. Unsure if video is worth the investment? Flip through the carousel below for key insights on how video can elevate your Amazon advertising strategy! #amazonads #videomarketing #advertisingstrategy

Please join us in welcoming Debadrita Dutta to our team as a Marketing Media Specialist II! Excited to have you on board, Debadrita!

GO is #hiring! Today we're spotlighting an opportunity that empowers our teammates to make an impact outside the office. At GO, our legacy isn’t just built on our day-to-day work—it’s also shaped by how we support our people in their communities and personal passions. One way we bring this to life is through GO Gives Back, a donation matching campaign that provides financial support to the organizations and causes our people care about most. Want to work for an agency that equips you to give back? Apply here: https://lnkd.in/gP8DCDe6 #nowhiring #jobopportunities #amazon