Global Overview

GO is excited to welcome Rylee Boland as our new Manager, Business Development! Ecstatic to have you on board, Rylee!

GO is #hiring! We're showcasing some of the things that make our agency such a unique place to grow. This month, we're featuring Dana Swygard, Director of Programmatic and STV Advertising, to share how she has charted her career path at Global Overview. See how Dana dove into a journey of growth and discovery within our organization while also receiving invaluable support from her teammates in the carousel below. Looking for a company that invests in your career trajectory? Apply here: https://lnkd.in/g_DrFrvG #nowhiring #jobopportunities #amazon #careergrowth

We had an incredible time at CHPA’s Self-Care Leadership Summit, engaging with industry leaders and exploring the ever-evolving landscape of consumer health and wellness. A huge thank you to CHPA for hosting such a valuable and insightful event! A standout moment was seeing our VP of Customer Marketing and Sales, Beth Wall, join Beth Mi, Analytics Media Manager at Amazon, and Bharani Madhav Nittala, CPG Analytics and Insights Lead at Amazon, in a learning lab discussion on the impact of digital advertising on in-store sales. We’re already looking forward to next year’s summit and continuing these meaningful conversations in the healthcare space! #CHPA #SLS2025 #SelfCareLeadershipSummit #Ecommerce #OmnichannelMarketing

Stratably and Consulterce recently released their 2025 Amazon Profitability & Annual Vendor Negotiations (AVN) study, and their insights present several key findings: ??? 37% of brands are reporting tougher negotiations this year. While that's an improvement from 49% in 2024, the pressure is still on. ? Amazon’s top asks include higher base accruals (51% of brands), more promotional spend (47%), and supply chain program participation (46%). ?? 64% of brands have received cost-decrease requests from Amazon, but 43% plan to raise prices instead. ?? 51% of brands expect trade terms to rise by an average of 71 basis points post-negotiations. Click here for the full report: https://lnkd.in/gYDkiAaN Are you seeing similar trends in your negotiations and need help navigating this critical discussion with Amazon? Get in touch with our team: https://lnkd.in/eBvXFM7b #ecommerce #AmazonAVN #retailstrategy

Walmart.com’s advertising ecosystem has evolved in impactful ways, providing brands with powerful tools to reach shoppers and drive sales. But how do Walmart’s solutions complement the strategies you’re already running on Amazon? In our latest blog, we break down various ad tools available on Walmart.com and explore the synergies between Walmart and Amazon—helping brands build a cohesive, omnichannel strategy that drives maximum impact across both marketplaces. Check out the article below to learn more! #walmartadvertising #amazon #retailmedia #ecommercestrategy #omnichannelmarketing

We’re thrilled to share that we’ll be attending CHPA’s Self-Care Leadership Summit next week! Looking forward to connecting with industry innovators and exchanging insights on how to navigate the ever-evolving consumer healthcare landscape. Attending the summit? Don’t miss our very own Beth Wall moderating "Beyond Clicks: A Fireside Chat on Bridging Online Media and In-Store Purchases," featuring speakers Beth Mi and Bharani Madhav Nittala from Amazon. Catch it on Wednesday, March 19 at 8:30 AM CDT! #CHPA #selfcare #consumerhealthcare #amazonagency #event

We had a wonderful time attending and sponsoring Retail Summits' Minneapolis eCommerce event and connecting with so many brilliant minds in the industry! A special highlight was seeing our own Doree Wendling and Jacob Eckeberger take the stage to speak and moderate in two impactful sessions on insights and strategies to maximize marketplace success and the power of authenticity and community in eCommerce marketing. Events like these reinforce the importance of collaboration, learning, and staying ahead in the ever-evolving retail space. A huge thank you to everyone who made this summit such a success—we can’t wait for the next one! #retailsummits #minneapolisretailsummit #ecommercemarketing #marketplacesuccess #retailmedia

Our roots are in managing brands on Amazon, but we know that a comprehensive omnichannel strategy maximizes long-term growth. That’s why we help brands beyond Amazon, leveraging Instacart, Walmart, and Target advertising to drive visibility, sales, and brand loyalty across multiple platforms. Plus, having one agency manage it all ensures a cohesive, strategic approach that optimizes impact across every channel. Swipe through the carousel below to explore our non-Amazon retail media services. Do these solutions align with your brand’s needs? Let’s connect: https://lnkd.in/eBvXFM7b #omnichannelmarketing #retailmedia #amazonadvertising #instacart #walmart #target #ecommercegrowth

Our team had an amazing experience at Natural Products Expo West! We're incredibly thankful for the opportunity to connect with so many talented and passionate professionals committed to creating products that support a healthier, cleaner, and more sustainable world. A huge thank you to everyone who organized and participated in this event—we can’t wait to see you again next year! ?? #expowest2025 #expowest #amazonagency #innovation

Our business is rooted in Amazon because it is a dominant force in eCommerce, but we've also noticed that other digital players are making a significant impact. ?? Walmart.com leads U.S. online grocery sales across eCommerce, projecting to reach $64 billion in 2025. (Source: Capital One Shopping Research - read more: https://lnkd.in/gMAs78Wc) ?? Target's in-store vs. online sales split shifted from 91.2% vs. 8.8% in 2019 to 82.1% vs. 17.9% in 2020, and they've maintained this more digital-focused split through 2023. (Source: Statista - read more: https://lnkd.in/g5C6yAz4) ?? Instacart has seen steady revenue growth, hitting a record $3.38 billion in 2024. (Source: Stock Analysis - read more: https://lnkd.in/gjp7rZWT) Stats like these are why we’ve tailored our advertising support to not only include Amazon but Walmart, Target, and Instacart as well. We believe an omnichannel strategy is essential, and helping brands maximize their impact across these key platforms is critical to driving success. Learn more about our Amazon and non-Amazon services here: https://lnkd.in/gmrYnq2s #agency #ecommerce #digitalgrowth