Global Overview

Walmart.com’s advertising ecosystem has evolved in impactful ways, providing brands with powerful tools to reach shoppers and drive sales. But how do Walmart’s solutions complement the strategies you’re already running on Amazon? In our latest blog, we break down various ad tools available on Walmart.com and explore the synergies between Walmart and Amazon—helping brands build a cohesive, omnichannel strategy that drives maximum impact across both marketplaces. Check out the article below to learn more! #walmartadvertising #amazon #retailmedia #ecommercestrategy #omnichannelmarketing

We’re thrilled to share that we’ll be attending CHPA’s Self-Care Leadership Summit next week! Looking forward to connecting with industry innovators and exchanging insights on how to navigate the ever-evolving consumer healthcare landscape. Attending the summit? Don’t miss our very own Beth Wall moderating "Beyond Clicks: A Fireside Chat on Bridging Online Media and In-Store Purchases," featuring speakers Beth Mi and Bharani Madhav Nittala from Amazon. Catch it on Wednesday, March 19 at 8:30 AM CDT! #CHPA #selfcare #consumerhealthcare #amazonagency #event

We had a wonderful time attending and sponsoring Retail Summits' Minneapolis eCommerce event and connecting with so many brilliant minds in the industry! A special highlight was seeing our own Doree Wendling and Jacob Eckeberger take the stage to speak and moderate in two impactful sessions on insights and strategies to maximize marketplace success and the power of authenticity and community in eCommerce marketing. Events like these reinforce the importance of collaboration, learning, and staying ahead in the ever-evolving retail space. A huge thank you to everyone who made this summit such a success—we can’t wait for the next one! #retailsummits #minneapolisretailsummit #ecommercemarketing #marketplacesuccess #retailmedia

Our roots are in managing brands on Amazon, but we know that a comprehensive omnichannel strategy maximizes long-term growth. That’s why we help brands beyond Amazon, leveraging Instacart, Walmart, and Target advertising to drive visibility, sales, and brand loyalty across multiple platforms. Plus, having one agency manage it all ensures a cohesive, strategic approach that optimizes impact across every channel. Swipe through the carousel below to explore our non-Amazon retail media services. Do these solutions align with your brand’s needs? Let’s connect: https://lnkd.in/eBvXFM7b #omnichannelmarketing #retailmedia #amazonadvertising #instacart #walmart #target #ecommercegrowth

Our team had an amazing experience at Natural Products Expo West! We're incredibly thankful for the opportunity to connect with so many talented and passionate professionals committed to creating products that support a healthier, cleaner, and more sustainable world. A huge thank you to everyone who organized and participated in this event—we can’t wait to see you again next year! ?? #expowest2025 #expowest #amazonagency #innovation

Our business is rooted in Amazon because it is a dominant force in eCommerce, but we've also noticed that other digital players are making a significant impact. ?? Walmart.com leads U.S. online grocery sales across eCommerce, projecting to reach $64 billion in 2025. (Source: Capital One Shopping Research - read more: https://lnkd.in/gMAs78Wc) ?? Target's in-store vs. online sales split shifted from 91.2% vs. 8.8% in 2019 to 82.1% vs. 17.9% in 2020, and they've maintained this more digital-focused split through 2023. (Source: Statista - read more: https://lnkd.in/g5C6yAz4) ?? Instacart has seen steady revenue growth, hitting a record $3.38 billion in 2024. (Source: Stock Analysis - read more: https://lnkd.in/gjp7rZWT) Stats like these are why we’ve tailored our advertising support to not only include Amazon but Walmart, Target, and Instacart as well. We believe an omnichannel strategy is essential, and helping brands maximize their impact across these key platforms is critical to driving success. Learn more about our Amazon and non-Amazon services here: https://lnkd.in/gmrYnq2s #agency #ecommerce #digitalgrowth

The February roundup just dropped with fresh insights to power your Amazon strategy this month: ?? Discover why video is 6X more likely to be recalled than other content formats and how to leverage Amazon's expanding video ecosystem across the marketing funnel ?? Latest benchmarks reveal 37% of brands face tougher vendor negotiations in 2025 (though improved from 49% in 2024) ?? Brand Builder Reminder: Understanding "diffusion lag" - why your upper-funnel investments need time to flourish and how to properly measure their impact The most powerful insight? Those who abandon upper-funnel investments prematurely never experience the exponential returns that come when awareness reaches critical mass. Ready? Let's GO!

Many brands view upper-funnel video as a powerful tool for driving awareness, but the high costs often put it out of reach for those with smaller ad budgets or limited incremental spend. That’s where Amazon Sponsored TV is making waves. With no spend minimums and its ability to run across properties like Freevee and Twitch, this ad solution allows more brands to efficiently acquire new customers at scale. Want to see an example of Sponsored TV’s impact? Explore our case study in the carousel below. Want the full details? Read the complete case study on our website: https://lnkd.in/gDuKpKUh #Amazon #SponsoredTV #VideoAdvertising #CostEfficient #NewCustomers #AmazonAgency

Global Overview will be attending Natural Products Expo West next week in Anaheim, CA! We are beyond excited to connect with industry experts and discover new products in the health, beauty, organic, natural and specialty food spaces. If previous years are any indication, this will be an outstanding event we won't soon forget. Want to connect with us while we're there? Flip through the images below to see who from GO will be attending and schedule some time to meet up! #expowest #naturalproducts #amazonagency #event

Last week, GO's Sr. Director of Operations, Tessa Blumenthal, and Vendor Operations Manager, Jackson Licha, had the pleasure of joining MerchantSpring for a Marketplace Masters episode titled "How to Optimize Your Logistics in North America." It was an insightful conversation covering logistics options for Amazon vendors, key optimizations and mitigations to enhance logistics performance, and perspectives on emerging trends in the evolving logistics landscape. A huge shoutout to Paul Sonneveld, Khason Politika, and Rachel Camille De Guzman-Seiton for inviting us to be part of this session! Our team had an incredible time, and we hope to have the opportunity to collaborate again soon. Did you miss the session? No worries—you can catch the recorded version at your preferred link below! LinkedIn: https://lnkd.in/ghdBNBrU YouTube: https://lnkd.in/gCmVRUzQ Facebook: https://lnkd.in/gRwYJpEy On-Demand: https://lnkd.in/gHnUe_U9 Buzzsprout: https://lnkd.in/gdqbs3Mr Apple Podcast: https://lnkd.in/gkzM_7y8 Spotify: https://lnkd.in/gpb82u4S #amazon #amazonlogistics #vendorlogistics #globaloverview #merchantspring #marketplacemasters