Gleam.growth

7 things I have realized after growing my one-person agency for 100 days now. (And it's not about disappearing for 12 months) Look here, we all consume content and I bet you have read that: - You have to go into monk mode. - You have to disappear for 12 months. - You have to take cold showers at 5 AM. To build a successful business. Well, I did nothing of those. Hehe (Oops I did try it once) From my experiences, here are 7 things I wish I knew when I just started my business. Start from the ground up. - You have to learn how to sell. - You have to be visible to the right audience. - You have to offer people something they need. - You have to genuinely want your clients to succeed. - You have to position yourself as the "go-to-go guy/gal" Finally, should I? Could I? (start a business) So yes, your own business is fun. Don't let the lack of success hinder you. Soak it all in, enjoy yourself, have fun. This is it. I remember the day I got up at 4 AM to take a cold shower because I saw it on the internet and people were saying "It's the way to success" Success is a different thing, but I got some nice scolding from my mom lol. ??Fun days :) P.S.- I won't be posting much as I have my boards from 13 Feb. Gonna be back soon.

Three days ago, a tech founder reached out to me, asking for help with her brand visuals. (Three questions I asked her right away) - What does your brand do? - Who is your target audience? - What’s your purpose for reaching out? (Is it more leads, authority or sales?) Now, let me tell you why that third question matters so much: It’s easy to get caught up in creating content that’s flashy, trendy, or popular with a broad audience. It’s easy to fall into the trap of creating content that looks good but works for no one. Think about it. You’ve seen posts like: - How to join the top 1%. - How to be a great leader. - How to avoid micromanagement. - People don’t quit jobs.They quit managers Let’s be honest: You’ve probably scrolled past 50 posts like this today. Sure, these might drive likes, traffic, and maybe even a few(or huge) follows. The goal isn’t to attract everyone. The goal is to attract the right ones. If you want to: - Attract the people who need your solutions. - Retain an audience that values your expertise. - Convert prospects into clients who align with your brand. Then you need to create visuals that feel personal and real. Design that: - Tell your story. - Simplifies your ideas. - Share your experiences. - Explain your frameworks. This is what I call “Functional Design” aka your superhero. Design that’s not just beautiful but purposeful. To make what no one has seen before, look where nobody is seeing. After all, you’re not building a crowd; you’re building a community. That's it! That's what I have learnt after working with 15+ people in just 5 months. Two second rant: I am not telling you to omit these types of content “Managers” “Micromanagement” ones. But they shouldn't be just part of your content strategy. Create more functional content, you will drop me a DM saying “Tripti, this works” P.S.- What did you all do today? Work?

I have no idea what I’m doing. I just figure it out as I go. (If you’ve ever felt this way, congratulations, you’re in good company) Recently, I had a conversation with a group of entrepreneurs. People you’d think have it all figured out. Truth is, no one really does. - There’s no secret recipe for success. - There’s no manual on how to run a business. - There’s no algorithm that makes an idea successful. The better I get at any skill, the more I realize how little I used to know—and how much more there is to learn. And yet, we figure it out. - Through action. - Through curiosity. - Through experimenting, failing, and adapting. Whenever someone asks me, “You’re only 18 and building a business. Any lesson for someone starting out?” Here’s what I say: - Stay unapologetically YOU. - Experimentation is non-negotiable. - Show up even when it’s uncomfortable. My own journey started with accidental experimentation. I saw a random LinkedIn ad, decided to try posting, and fell flat on my face more times than I can count. (Gosh, I have mixed feelings when I think about this haha) - In a good way. And you know what? That’s the magic of figuring things out as you go: ?? Every “failure” is just feedback. ?? Every attempt makes you better. ?? Every step forward builds momentum. So, if you feel lost, unqualified, or unsure... guess what? You’re right where you’re supposed to be. Success isn’t a straight line. It’s a messy, beautiful experiment,one that’s uniquely yours. ??Working ????

A year ago, whenever I saw a presentation at an event, my first reaction was: “Ugh, so boring!” (Dramatic eye roll) Fast forward to Last Week: I was working on a presentation for a client who is in the beauty and wellness industry based in Canada. A little bit of Context, My client, a founder in the Beauty and Wellness space, wanted a killer presentation. She will use this for her upcoming event. While working on the deck, she told me something I can relate with. “Too many people, when they hear the word ‘presentation,’ They immediately start creating slides. They think that’s progress :D Been there, done that and, honestly, it hurts to admit (haha). But here's the thing. A killer presentation should have this: - A Story - A Script. - A Plan. (The SSA approach) The process of creating a great deck? Think of it like making a movie. ?? - You don’t just shoot scenes randomly. - You start with a strong foundation. - A narrative that grabs attention. - And keeps your audience hooked. Two essential things you have to keep in mind while creating a deck. 1. Know your audience and their needs. Your presentation is NOT about you. It’s about them. Put your audience at the center of it. - Make them feel seen. - Make them feel heard. - Make them feel understood. 2. What is your story? By framing your deck as a story: - You engage your audience. - You make it memorable and impactful. - You make it easier for them to connect. “Sometimes reality is too complex. Stories give it form.” – Jean Luc Godard, film director P.S.- Should I make a detailed post on this? In case you are new here: Hola I’m Tripti ???? An 18-year-old Solopreneur who's building her “Dream” Venture from India. I post content(not daily ??) about my learnings as I make my way up :)

Yesterday, I had a “strategy call” with a 7-figure founder and investor who runs a successful SEO agency. (And let me tell you, this was super interesting.) Towards the end of the call, I asked him something I always ask founders, coaches, and consultants: "What’s one lesson you wish you knew earlier in your journey?” His answer? - Pure Gold He said, “Tripti, I wish I had never been afraid of reaching out to people, not to sell, but to build relationships" It made me pause. As someone who’s been building my business for 6 months, I reflected on this deeply. If there’s one thing I’ve learned about myself, it’s this: I’ve never been afraid to reach out. (Not me patting myself in the back haha) - Emailing someone I admire. - Sending that DM to start a conversation. - Hopping on casual coffee chats with no agenda. Was always my thing(Learned this from my dad) But I was always focused on Quality > Quantity. And you know what? That’s how I connected with one of my best clients, Divya Misra ? It wasn’t just about selling my service as a designer. It was about starting a conversation and nurturing a relationship. But here’s the thing, most of us are scared to reach out. - Scared to ask for help. - Scared to seek mentorship. - Scared to even start that first conversation. Why? Because rejection feels personal. But here’s what I’ve learned: - Reaching out isn’t about being perfect. - It’s about showing up and just being “YOU” - It’s about believing that even one “yes” can change everything. So, here’s my advice to you: If you’ve been holding back, take the first step. - Send that DM. - Write that email. - Ask for that coffee chat. Relationships aren’t built overnight, but they can open doors you never thought possible. Don’t be afraid to reach out. Your next big opportunity could be one conversation away. Hey, I’m Tripti ???? An 18-year-old solopreneur building my business from a small town in India. If you are looking to rebrand your LinkedIn Profile in such a way that tells “Your Story” Drop me a DM “Yes” and see ya on the other side. P.S.- I can't believe I am being consistent haha ??

2024 Taught Me Lessons I Didn’t Know I Needed (Life’s Unexpected Gifts) 2024 was a year of growth. It came with: - Lessons I didn’t expect. - Challenges I didn’t foresee. - Experiences I hadn’t planned for. Some moments were enlightening, others humbling. But through it all, I learned. As the year draws to a close, I find myself appreciating the beauty of new beginnings. The start of a new year offers something powerful: - A chance to reset. - A chance to let go. - A chance to begin again. We can step away from: The unresolved problems of the past year. The tasks we promised ourselves were complete but didn’t. The weight of turmoil we’ve been carrying. What’s a valuable life lesson you learned this year? Thank you to all the people who made a big difference in my life. Happy New year, with love <3

Creating a converting profile has nothing to do with aesthetics (Here’s the exact strategy I used for my clients) That: - Increased their profile visitors. - Generated more inbound leads. - Built more trust with their audience. With just one Profile Rebrand. I call it the "Profile to Profit Formula." Many people assume that: - Profiles are static online resumes. - Branding is only for big businesses. - Fancy designs lead to better opportunities. But here’s what I help my clients do instead: Write attention-grabbing headlines. Craft solution - relatable ‘About’ sections. Use banners that visually reinforce their expertise. Share compelling stories in the Experience section. Use metrics, testimonials & success stories to build trust. It’s not about being flashy. It’s about being clear and authentic. Show them who you are. Prove how you deliver results. Turn your profile into a magnet for opportunities. With just one LinkedIn Profile. P.S.- Only 15 days to go. Are you ready for 2025?

Three days ago, I had a call with a 6-figure Leadership Coach who booked a Profile Rebranding session. Turns out, it was one of my most amazing strategy calls. Why? Because: He understood the ROI of branding. He knew about the power of LinkedIn. He knew the value of a converting profile. I love working with clients who genuinely understand the impact of LinkedIn Branding. But here’s what I’ve learned after working with 30+ global clients: Your profile should convert even in your absence. Branding your LinkedIn profile isn’t about: - Fancy colors. - Trendy layouts. - Generic identity tweaks. It’s about: - Making your USP stand out. - Creating a seamless buyer's journey. - Helping your ICP feel truly understood. - Streamlining the audience's experience. - Ensuring your profile works as hard as you do. So, how can you make this happen? Here's the formula: 1. Clarity: Define who you are. Define who you help. Define how you can help. 2. Relevance: Speak directly: To your ideal client’s needs. To your ideal client's pain points. To your ideal clients dreams & desires. 3. Call-to-Action: Make it easy for visitors to take the next step. Book a call, download a guide, or connect. A well-branded LinkedIn profile isn’t just a digital résumé. It’s your silent salesperson, working 24/7. Is your profile doing its job? If not? DM me “I’m in” to transform your LinkedIn profile into a 24/7 lead magnet.

I onboarded 10 new clients last month. (While being inactive on LinkedIn) How did I do it? The last 2 months have been difficult for me, as I was managing my exams and with my freelance business. I thought this month would be bad for my business. But turns out I was wrong. In fact: - I got 4 new referrals. - I closed 6 new leads. - I traveled more in the last month. - I hopped on more strategy chats. Three realization that hit me while I am writing this post: - Your age doesn’t matter. - Your location doesn’t matter. - Your experience doesn’t matter. When you are building your Personal brand. I have spent “8 months” growing my audience and reaching out to the right people and learning from them. And guess what? It’s paying off. Look At Your Personal Brand as an "Opportunity Machine." What you need to do is use that leverage to create opportunities for yourself. P.S.- One best thing you have achieved through your personal brand? Drop in the comments. Would love to see it.

Jessica reached out to me for her LinkedIn Profile Rebrand (Here's how we got it done within a week) My client, Jessica is the CEO of great resumes fast. She helps people to land their Dream job without settling for less. Here's how we Rebranded her LinkedIn profile: That exactly says: - Who she is. - What she does. - How she does that. Your LinkedIn profile is your landing page. Optimize it. Use it. Convert with it. Don't sleep on it. Need help with your LinkedIn Branding? - That Helps you build trust. - That Helps you build authority. - That Helps you make a difference. I'll work 1-1 with you to create a LinkedIn profile that converts. I have 2 spots left for October. Just DM "Design" and I'll get you details.