Glammatic

Too often, adopting new technology feels like yet another job that there isn't enough time for. Every day at Glammatic, we're talking to salon owners who juggle multiple roles, from managing the business to styling, handling customer service, and marketing. The promise of technology & AI is to reduce the owner's workload and give them time back, but the irony is that for many it feels like the opposite. Ultimately, it's on the tech company to solve this problem since user behavior changes very slowly - creating software that demands extensive training and involves too many steps to initiate will simply be left unused. For salon tech solutions to succeed, they need to meet specific criteria: ? Easy Setup: New users should be able to navigate the system with minimal or no training. This either requires a human touch during the onboarding or an exceptionally simple self-service experience. ?? Mobile Compatibility The software should seamlessly operate on mobile devices, not just desktops. Prioritizing mobile also forces a simplified user experience. ?? Quick Results: It should provide evident and measurable outcomes within weeks, not months. If the fees start piling up faster than the ROI, the relationship won't last very long. If salons are hesitant to adopt certain software, it's not due to a lack of understanding but rather because the software fails to align with their practical needs.

It is amazing to be featured in Salon Today's 2024 technology guide. We are so passionate about helping salon owners overcome overwhelm and make their online presence work for them! https://lnkd.in/gajVVzqq #salontoday #modernsalon #salonmarketing

We are #hiring! See the post below for details.

When you have an amazing team like?Salon Kathleen?that is so invested in their company's growth, it is easy to do what we do. Their social glowup has given us all the feels. ?? ?? First, we refreshed their profile—a new bio for searchability and branded highlight covers for that polished look. Then, we built a custom content strategy that sharpened their brand identity, mixing in stylists’ posts with branded templates. And reels? We took over the editing, saving them time while boosting engagement. Oh, and we shared insider tips to keep their social media on point. Ready for your own social media transformation? https://lnkd.in/guBiTAzh #beautybusiness #salonowner #beautymarketing #salonwebsites

"I stopped wasting time on marketing that didn’t work and tried Glammatic instead. This is what happened..." Eleven years ago, Lisa Caputo felt stuck, working as a chair renter in a salon that didn’t align with her vision. Frustrated, she thought, "Why not open my own salon? How hard could it be?" Spoiler: it wasn’t easy. But with a blend of determination, passion, and a little bit of risk-taking, she did it. She used Glammatic to help her reach her business goals. https://lnkd.in/ejmU6PEf

A salon website is just as important for attracting new clients as for attracting top talent. With that in mind, we designed our salon staff page layouts with unique highlights to showcase talent in the best way possible with easy booking options. #salon #salonwebsite #smallbusiness

A huge thank you to Michael Yost and the team at Strategies for hosting our co-founder, Ameet Kallarackal, on the pod. In this episode, Ameet shares his passion for empowering beauty professionals through innovative branding, seamless websites, and marketing strategies designed specifically for the beauty industry. Whether you're a salon owner or a beauty entrepreneur, the episode has so much value! Check it out for key takeaways on: - The power of industry-specific marketing - Building a brand that stands out - Navigating the world of digital marketing Watch the full interview here ?? https://lnkd.in/exYxx3vj #podcast #beautyindustry #salons

You’ve probably heard it before: “Marketing is marketing, no matter what industry you’re in.” But we know that’s?not true. The beauty industry is its own unique beast, with its own language, trends, and challenges. Running a salon or beauty brand is more than just delivering amazing services—it’s about getting the right people in your chair and building a brand that turns heads. But marketing in this space can feel overwhelming. Our latest blog dives into why working with a marketing team that understands the beauty industry makes all the difference. https://lnkd.in/eEgMpgWF

When you’ve got a salon booking link, it might seem like you have everything covered. Clients can easily schedule appointments, and you’re ready to go, right? Well, not quite. While a booking link is a fantastic tool, it doesn’t do everything a salon website can. Think of your salon booking link and website as besties—together, they are a powerhouse that can transform your salon’s digital presence. https://lnkd.in/eNvbH-ry #salonmarketing #salonwebsite #salon