Glamalytics

Spring Break is just around the corner, so here's a breakdown of my 4-Pillar Strategy for a "Dream Vacation" marketing campaign featuring Kosas and highlighting their Dreambeam Sunscreen. ?????????? #Data #Design #Branding #Marketing #Kosas #ExperientialMarketing

Investing.com reports that Netflix stocks are projected to hit $1,000 by Christmas, with bullish analysts forecasting over 20% gains in the coming weeks. Personally, I’m placing my bet on?"A Nonsense Christmas with Sabrina Carpenter"?as one of the driving forces behind that rise. Of course, I’ve already watched it—I can't resist her clever innuendos. In her opening, Sabrina points out to the audience that there’s no shortage of celebrity-driven holiday comedies. But what sets this one apart is that she’s the BIGGEST pop star of the year, bringing home the big bacon for both Netflix and its shareholders. She’s not just taking over the world—she’s taking over the markets too. You can’t go anywhere without hearing about her or seeing her pop up. Would you believe she’s been in the music industry for over 10 years? Here’s how she rebranded herself and climbed to the top of the charts. #Marketing #Branding #Strategy #DigitalMarketing #Entertainment #SabrinaCarpenter #Netflix #Finance #USC #USCMarshall #USCAlumni

If you've been scrolling, you've probably known about Korean Skincare brand Beauty of Joseon, or you just discovered it and it's all over your socials. If you missed it, don't worry, here's your snapshot of their LA pop up experiential marketing campaign: Rice Wonderland. ????????? ?? ???? . . . #Branding #Marketing #DigitalMarketing #Strategy #BeautyofJoseon #Data #MarketResearch #ExperientialMarketing

Welcome to Glamalytics! ?? I'm Abbie Lukavsky and I'm a graduate from the Marshall School of Business at the University of Southern California. I'm a Gen Z Subject Matter Expert and I'm passionate about analyzing brands and their marketing strategies. My philosophy: Branding, Marketing, Data, and Design are the four pillars of a successful product. A strong brand identity paired with thoughtful design allows a product’s personality and value to resonate with its audience. However, without thorough research, data analysis, and targeted marketing, even the best-designed products can miss their mark. It’s the synergy of these elements that drives engagement and ensures a product reaches the right audience with impact and clarity. Contact me if you'd like me to analyze your brand and develop a tailored strategy to elevate your success. #Branding #Marketing #DigitalMarketing #Strategy #USC #USCMarshall