Giv

According to HubSpot, personalized CTAs outperform non-personalized CTAs by 202% and also achieve 42% more conversions on average. Leveraging AI, we are crafting personalized experiences at scale, recognizing the pivotal role emotional connection plays in today's sales landscape. Giv blends modern tech with a touch of old-school charm to emphasize the portance of meaningful relationships. What tools do you rely on to forge personalized experiences? #Personalization #Relationships #Sales #CauseMarketing, #AI

I had an awesome time talking about Giv with Agil Alizada on his Tech Success Stories Podcast. Have a listen and see how we discusses currently challenges around personalization in sales and marketing outreach. We are using AI to build personalized offers that save a ton of time on prospect research while fostering relationships between sales people and their prospects through emotional connection.

Events are full of opportunities to connect, but let’s face it—getting attendees to share their contact info can still be a challenge. ?? What if you could make the process easier and more impactful? ?? Enter Giv QR Codes + Cause-Based Giving Here’s how it works: ?? Set up a sign at your booth or pass out flyers and business cards with a simple, eye-catching message. ?? “Scan this QR code to support a cause you care about. We’ll donate $5 on your behalf.” Attendees scan the code, select a nonprofit from a directory of 30k+, and provide contact info and/or schedule a meeting to complete the donation. ?? Why This Works So Well: 1?? Instant Engagement: QR codes make it quick and seamless—no writing or waiting in line required. 2?? Emotional Connection: Supporting a cause creates a feel-good moment that attendees will associate with your brand. 3?? Mutual Value: They help a nonprofit they care about, and you gain a lead in the process. ?? Perfect for Conventions, Trade Shows, and Events ?? The Results? Higher engagement, stronger relationships, and better leads—all while giving back to the community. Would you try this at your next event? Let’s discuss how brands can innovate lead generation with a purpose! #EventMarketing #LeadGeneration #SocialImpact #B2BMarketing Liz Lathan, CMP, Chris Dunn, David Colley

Huge news! Giv just launched an integration with Outreach.io! Salespeople and marketers at more than 6,000 companies can seamlessly create and insert links to our personalized donation offer landing pages into their templates and email cadences from the Outreach platform. Giv is powered by #AI but is an authentically human way to incentivize meetings and engagement with prospects. We need 5 people to install the integration with their Outreach accounts to make the listing discoverable on their marketplace. Any takers want to help a #startup? Todd Eiseman, Jeremy Funk, Robert Alvarez, Rich Long, Ron Cates

?? Giv + HubSpot = A game-changing marketing automation integration! We’re thrilled to announce our new integration with HubSpot, making it easier than ever to connect personally, engage emotionally, and drive impact! ?? But—we need your help! To get officially listed on the HubSpot Marketplace, we need beta users to complete a quick, free download of the integration. It only takes a few minutes, and your feedback is invaluable! ?? Check out the demo: https://lnkd.in/er9Yfrwt If you’re a HubSpot user (or know someone who is), we’d love your support! Download instructions are in the comments—let’s make this happen together! ?? #HubSpot #Giv #MarketingAutomation #Integration #BetaTestersNeeded #TechForGood

Solid content, white papers, demos, video recordings, invitations to events and dinners, physical gifts sent through the mail, digital gift cards, nurture emails, texts, phone calls, discounts, free trial periods. ?? Giv is another tool in your mar-tech stack that helps you stand out by offering to donate to causes your prospects care for. ?? I heard writing poems in cold outreach content gets a high response rate. What are you doing to stand out in a world of short attention spans? #Marketing, #Outreach, #Automation, #Gifts, #Donations. #AI, #Sales

The California wildfires have left thousands displaced, sparking an urgent need for support. Companies like Uber and Airbnb are stepping up with impactful contributions: free rides to evacuation centers ???? and temporary housing for those in need ????. ?? Why This Matters for Brands 1?? Trust Through Action: People remember brands that step up in tough times. 2?? Community Connection: Offering help builds stronger ties with local communities. 3?? Purpose in Practice: Brands that prioritize purpose over profit stand out as true leaders. I'm curoius what kinds of things that other brands have done to help in times of crisis, so please leave some examples in the comments. #CaliforniaWildfires #CorporateResponsibility #SocialImpact #Leadership #BrandPurpose

What if every time your brand connected with a prospect or customer, you gave back to the world? Offering to donate during these interactions isn’t just generous—it’s a statement of your values. ?? Build trust: Show prospects you care about more than just business. ?? Foster connections: Create meaningful, values-driven relationships. ?? Make a difference: Turn everyday interactions into opportunities for impact. Generosity and business growth can go hand in hand and there is a huge ROI in it. Let’s redefine what it means to connect. www.giv.co Jeremy Funk, Mike O'Neil, Jordan B., Matthew Rose, Giv #EmotionalConnection, #Psychology, #DoGood, #ROI

?? Why Do Only 3% of B2B Site Visitors Leave Their Contact Info? If you’re in B2B, you’ve likely encountered this challenge: your site gets traffic, but only a small fraction of visitors fill out your forms. Why? Here’s the reality: most visitors don’t feel incentivized to share their information. A generic “Contact Us” or “Get in Touch” button isn’t enough in today’s competitive landscape. But what if you gave them a reason that felt personal and impactful? ?? The Power of Giving Back One emerging strategy is to offer to donate to nonprofits your visitors care about in exchange for their contact info. Imagine this: ?? After a visitor reads your content or explores your offerings, they see a message that says, “Share your email, and we’ll donate $5 to a nonprofit of your choice.” It’s a win-win: ? Your visitor gets the satisfaction of supporting a cause they value. ? Your company gets valuable contact information to continue the conversation. ?? Why It Works 1?? Emotional Connection: People are more likely to act when they feel their actions contribute to something meaningful. 2?? Trust Building: Offering to donate demonstrates corporate social responsibility, creating a positive impression of your brand. 3?? Reciprocity Principle: By offering something first, you increase the likelihood that visitors will reciprocate by sharing their info. This approach isn’t just about generating leads—it’s about aligning your business goals with your audience’s values. And in a world where relationships are key, that alignment can make all the difference. What do you think? Would you try this approach to increase conversions while making an impact? Giv #B2BMarketing #LeadGeneration #SocialImpact #CustomerExperience

Several of my relatives have been impacted by various forms of cancer which also impacts more than 20% of people worldwide. Pretty much everyone knows someone who has been impacted by the disease. My mom was recently treated at Dana-Farber Cancer Institute and is fortunately cancer free but still faces risks. I am using my Giv booking page to volunteer a few times a month by offering mentorship, networking, product feedback, and listening to sales pitches. Click below to donate $100 to Dana-Farber Cancer Institute and schedule a meeting with me simultaneously so we can help eradicate this disease.