Giant Voices

Curious how Native deodorant turned a simple consumer frustration into a multi-million dollar brand? ?? Watch this HubSpot video to uncover the marketing strategies, customer-driven insights and influencer tactics that fueled their success. https://lnkd.in/gYjJnnaP

Join us in congratulating our very own Caroline Criste on being selected as a recipient of the Infrastructure Masons 2024 IM100 Award! ?? This prestigious award recognizes Caroline’s outstanding contributions to the infrastructure industry, and is a testament to her drive and commitment to making an impact. We couldn’t be more proud of Caroline and her ongoing work! #IMawards

Clear, responsive communication is key to building strong relationships in business (and life). ??? As marketers, our work revolves around effective communication, but in today's fast-paced, digital world, it seems we're losing touch with this essential skill. Check out our blog for tips on how to be a better communicator—whether you're sending or receiving the message. ???? https://lnkd.in/gA8bieYx

#FunFactFriday ??? DPI (dots per inch) and PPI (pixels per inch) mean the same thing! The difference is if we’re talking about print or digital. DPI is used when creating print materials, while PPI is used for digital media. If your brand or business works closely with graphic designers or a marketing agency, you might hear these terms get thrown around when determining print and digital marketing!

Is your website ADA-compliant? Here are 3 key accessibility factors to consider when reviewing your website. (Hint: if you don’t meet ADA compliance, it may be time to consider redoing your site!) ??? Utilize image alt text to accommodate visually impaired users ?? Ensure font and background are highly contrasted for maximum visibility ?? Use video captions to accommodate hearing impaired users Implementing these accessibility features will make it that much easier for everyone to access your website and learn more about your brand!

Humans are great at inventing tools but struggle to adapt to their changes. ?? While AI's dark side gets attention, it can enhance leadership by making leaders more human. To harness this power, we must focus on developing awareness, wisdom and compassion. Discover how to become an "AI-augmented leader" by blending human qualities with AI capabilities. https://lnkd.in/dW_fVt99

Share with your network! ?? Giant Voices is seeking interns for the spring semester. Our team looks forward to sharing our marketing experience, expanding the skills of young minds and fostering a deep passion for marketing. Email careers (at) giantvoices (dot) com with your resume and cover letter.

Building and maintaining a strong company culture is a key pillar of a successful business. If your organization needs a company culture overhaul, here are a few culture-building lessons that you can apply in your workplace. ?? Empower and motivate your team by eliminating micromanaging and trusting that they’ll meet (and exceed) your expectations. ?? Celebrate together—but ensure fun is inclusive and inviting by keeping a portion of company celebrations within working hours. ?? Invest time in connection. Hold weekly meetings and conduct regular training for the whole team.

Meet Caroline! ?? One of our ambitious Account Executives, Caroline excels at every part of her job, from leading client projects and creating growth-driven marketing strategies to managing client expectations, fostering new ideas and helping Giant Voices thrive. Learn more about Caroline below! What does the typical day at Giant Voices look like for you? ?? As a remote account executive at Giant Voices, my typical day involves connecting with clients and team members on creative designs, copywriting projects and strategy development. I manage accounts, keep projects on track and coordinate with internal teams to ensure we deliver on various initiatives. And of course, no day is complete without a midday coffee run to keep the creativity flowing! What is your favorite client project you’ve worked on and why? ?? In the first half of the year, I helped project manage the complete rebrand of our client ark data centers, formerly Involta LLC. It was a huge project with so much strategic and creative work and so many deliverables, and it was a great challenge for me and our entire team. What do you like to do in your free time? ??? In my free time, I love to stay active by taking dance and yoga classes and spending as much time outside as possible. I’ve spent the last 5 years living in New York City, where I enjoy exploring new neighborhoods, trying out different restaurants and catching dance performances and concerts whenever I can. I also love to dabble in an organized activity—whether it's a cooking, painting, pottery, pickleball or woodworking class, I take any opportunity to learn a new creative skill outside of my comfort zone. What do you most enjoy about your job? ?? I love connecting with clients and team members to tackle strategic and creative marketing initiatives.

Happy Halloween from the Giants! ???? We hope you have a safe and spooktacular evening filled with lots of trick-or-treating, fun and friends.