Giant Spoon

Our integrated campaign, “Trace like a Motherf*cker” for Ritual was an exercise in defying convention – taking expectations around what traditional health and wellness ads look like and stirring that shit up. ?? We added humor and unapologetic energy to highlight a brand truth around traceability – which allows consumers to track where ingredients come from and why they’re there. Combining our film with targeted OOH, social content and media, we brought Ritual’s first brand awareness campaign to promise that Ritual “traces like a motherf*cker” because they’re made by a mother – and they do it for you, whether you’re a mother or not. ??

We’re leveling-up rewards with Google at Zedd in the Park this weekend. ?? Introducing Google Play Playground, a multi-level space designed to (literally) elevate your festival experience with great photo moments, killer views, games, and rewards. Some highlights include: ? Try your hand at our putt-putt course? ??Rock out on our photo worthy swing set before leveling up to killer views? ??Catch an exclusive photo opp and plenty of opportunities to play and win. Once your time is up, slide (yes slide) back down to rejoin the festival fun. ?? Come find us at LA State Historic Park from September 6-7, 5-11pm.

Shoutout to our Summer Professionals (SumPros for short) for bringing your creative energy and expansive thinking to our teams across account, design, strategy, social, finance, and more. ?? Check out what they learned this summer in the drawer.

We’ve been on a mission with Walmart to shout out Black ingenuity and entrepreneurship all summer and beyond ?? Nearly 50% of Black-owned businesses are discovered through word of mouth, so we took Walmart Black & Unlimited: The Shoutout on the road – helping amp up support and visibility for Black-led businesses and creators across the country. Our first mobile stop was at Broccoli City, a two-day festival in DC that celebrates music, culture, and community. This year’s event hosted 50,000+ people, and we greeted guests right as they entered with a countertop design bar offering festival goers the opportunity to customize merch for their favorite Black-owned businesses featuring designs by Black artists Chindo Nkenke-Smith and Ceej Vega. We shouted out Black brand founders including Melissa Butler of The Lip Bar Inc., Denise Woodard of Partake Foods, and Shontay Lundy of Black Girl Sunscreen. Combined with giveaways from Black Girl Sunscreen, UNINTERRUPTED The Shop, and KAZMALEJE, the Shoutout was all about spreading the love, proving that personal recommendations hold untapped power. Next, we popped up at Artscape in Baltimore, where legends Chaka Khan and Sheila E., topped the bill, then headed back to Washington, D.C. for the Sai Summer Cookout, with free merch. Catch us at the Detroit Jazz Festival this weekend, where we're pulling up next. You can check out our tour stops here → https://lnkd.in/g2Gimdun

? Sponsor Spotlight ? Meet Nikita Malhotra,?CFO/COO at Giant Spoon How has being Asian affected your career? Being Asian has dramatically impacted my career. As a child of immigrant parents, it drove my work ethic and need to succeed. I lead with respect and always listen first, ensuring I have all the inputs before deciding.? What advice do you have for Asians in the Advertising industry? Always be open to learning and trying new things. Even if not in your job description, helping a team member or solving a problem is a great opportunity to expand your skills. Also, it's okay if every room you walk into doesn't look like you. Embrace your differences; your point of view matters. Can you tell us more about your career journey? I've spent nearly 20 years working across the marketing and advertising spectrum. I'm the CFO/COO of Giant Spoon, an integrated, independent agency, and a Partner and Chief Financial and Commercial Officer at Deep Blue Sports + Entertainment. Before joining Giant Spoon and Deep Blue, I was the CFO of BBH North America, part of the Publicis Groupe Network, where I oversaw financial planning, strategy, and commercial negotiations. #monthlyspotlight?#apicommunity

The biggest threat to creativity isn’t technology, it’s “playing it safe.” This year at Fast Company Innovation Festival, our CCO Ian Grody and ECD Monica Herman are pulling back the curtain on our creative process to show you how to craft, pitch, sell, and launch bolder work that has a bigger impact for brands. Sign up for our session on Tuesday, September 17 here ?? https://lnkd.in/dKTb7ctR

This summer, we created one of our most elaborate brand universes yet for HBO Max.?To get fans ready for Season 2 of House of the Dragon, we mixed CG content with IRL takeovers, partnering with iconic institutions across NYC, rallying the world to “Raise Your Banner” for the Targaryen civil war brewing in Westeros. Our fearless ECD Monica Herman sat down with LBBonline - Little Black Book to get behind the work and into our global, mind-bending, integrated campaign that took the world by storm.??? Check it out ?? https://lnkd.in/g9kxxeqX

Texas, get ready! #SXSW??? At 1440, we prioritize people and community but as AI continues transforming industries, how do we maintain this principle? Help get us on the stage at SXSW to showcase the use of AI in production processes, and how humans will always provide a pathway to growth and true creativity. Vote for “Not Another AI Panel: Human Connection is Still King” featuring agencies like Giant Spoon, Tom Brady’s Shadow Lion, artist Julia Powell and our very own CEO here: https://lnkd.in/e9VuChj6 #AI #AITechnology #media #PanelPicker

Cast your vote here ?? https://lnkd.in/gAYGpc6N

SXSW PanelPicker 2025 is officially open! Our session with HBO Max was selected, so if you’ve been curious to know how we sparked a worldwide takeover for “House of the Dragon” Season 2 — including putting a 270-foot dragon atop the Empire State Building — now’s your chance to find out. ?? Go and vote! ???? https://lnkd.in/gXdDg88h