Giant Spoon

?? Dracarys??? We took home 6 trophies at the Clio Entertainment Awards last night, including the Grand Clio for "All Must Choose," our integrated campaign for House of the Dragon Season 2. ?? ?? HBO House of the Dragon, "All Must Choose" 1. GRAND CLIO: Integrated Campaign (Television & Streaming), Integrated Campaign 2. Silver: Branded Entertainment & Content (Television & Streaming), Digital, Mobile & Social Media 3. Silver: Experiential & Activations (Television & Streaming), Special Event & Stunt ?? Netflix Bridgerton, "The Event of the Season: A Bridgerton Wedding" 1. Gold: Original Content (Television & Streaming), Creative Content 2. Silver: Social Media (Television & Streaming), Long-Form Social Media Video 3. Silver: Branded Entertainment & Content (Television & Streaming), Influencer & Talent Storytelling See this year's winners here ?? https://lnkd.in/gnRmnmVm

We told ya we’d be popping up with Walmart "The Shoutout" all summer and beyond! Recently, we brought The Shoutout to #REVOLTWORLD in Atlanta to help attendees spotlight their favorite Black-led businesses and creators. Check out this special tour ??

News is out, and The Clios Entertainment Shortlists are in!??? Proud to see our integrated campaign with HBO and our unscripted series with Netflix shortlisted 7X! ?? HBO House of the Dragon "All Must Choose" 1. Branded Entertainment & Content (Television & Streaming), Digital, Mobile & Social Media 2. Experiential & Activations (Television & Streaming), Special Event & Stunt 3. Integrated Campaign (Television & Streaming), Integrated Campaign ?? Netflix Bridgerton, "The Event of the Season: A Bridgerton Wedding" 1. Branded Entertainment & Content (Television & Streaming), Influencer & Talent Storytelling 2. Original Content (Television & Streaming), Creative Content 3. Social Media (Television & Streaming), Long-Form Social Media Video 4. Integrated Campaign (Television & Streaming), Integrated Campaign

One of the best ways to ignite fandom in entertainment is to bring the world of the show into the world we already know. For HBO’s House of the Dragon, that meant translating the deep-seated rivalry between our key characters into real-world rivalries in which fans already had some level of emotional investment. We joined your sports teams, we showed up where you like to eat, where you like to drink, and even in the IP you already like to watch. This allowed the uninitiated fans who'd never seen House of the Dragon choose sides within a context they could quickly understand. And that set off a firestorm. -Monica Herman, Executive Creative Director

At Giant Spoon, our creative practice is built on the concept of expansive thinking. That means constantly looking for new inspiration, new perspectives and new approaches to stirring shit up for our clients… especially if those things come from outside of traditional advertising. This past year, we debuted?Ways x Means, a speaker series where we invite creative leaders from vastly different disciplines to share the unique philosophies and processes that have led to their most inspiring work. Meet some of the leaders influencing us now.

When it comes to pitching, communicating and selling big ambitious (sometimes dragon-sized) ideas, you have to understand that inspiring courage is part of the job. Some of the best ideas can be scary, or considered dangerous, but with the right mix of courage, empathy and due diligence, you can move a big creative idea off the page and into the world. - Ian Grody, Chief Creative Officer

The sweet surprises keep coming seeing our work with King and Candy Crush Saga featured in Rolling Stone! Read all about our integrated campaign featuring three new tracks from Kimbra, ?aszewo and TOKiMONSTA, as each artist sampled the game’s iconic sounds to create new art with a dose of candy-coated charm.??? Each track and music video can be found on the Candy Crush app and are available on Spotify, YouTube, and all platforms now. ??

Earlier this week, Giant Spoon and The Cut/New York Magazine hosted “It’s Not Even Funny,” an evening on the collision of fashion and comedy. A massive thank you to everyone who made the night as special, and hilarious, as it was. Jonathan Haber Trevor Guthrie Marc Simons Christina DeGuardi Nikita Malhotra julie berger Monica Herman Lauren Gluck Gabby Finkel Nathaniel West Jackie Cinguina Geoff Schiller ?? Joanna Nikas Emilia Petrarca And, of course, our guests. // ?? by Jonah Rosenberg

Proud to be back as a sponsor of The One Club For Creativity WAATBP 2024! This year's event includes?two days of networking, workshops, panels, and more.?Several of our Spoons will be actively engaged in portfolio reviews, offering feedback to up-and-coming talent, and greeting?attendees on site. You can?find us virtually and in-person tomorrow, September 26 and Friday, September 27, where we'll also have a raffle to win some exclusive merch. ??

We had a great time hosting Fast Company Innovation Festival last week, sharing more around our creative process of communicating and selling ambitious ideas.??? ? In a room full of CEOs, founders, architects, designers, editors, product managers, executive coaches and more, our Chief Creative Officer Ian Grody and Executive Creative Director Monica Herman, led a hands-on session centered on our top tips for taking big creative swings and mitigating the forces – both internal and external – that want you to play it safe. ? Swipe to see some highlights. #FCFestival