See The Person Not The Stereotype

The See The Person Not The Stereotype awareness campaign has launched. Big thanks to Mumbrella for supporting the brand campaign launch in October The purpose and goal is 'Shining light into the darkness of stereotypes & age discrimination' I’ve been a long time media voice to call out age discrimination shake people, recruiters and employers awake to stop the nonsense of ageism and illogical stereotyping. Coming from decades in recruitment, job strategy and marketing I knew there had to be a better way to shake people to see that stereotyping is pure poppycock. Sue Parker wanted to create a brand and message tagline to launch an awareness campaign which would galvanise a movement. And from there See The Person Not The Stereotype has started to really fly to knock the perceptions of what men and women over 50 feel, act and look like. Over the coming months there is lots more to come. ?? Next campaign is for Men 50+ to join in and share A big thanks to all the Australian women who shared their ages and photos and all the men and women of all ages who supported the original This is... Lets go! #stereotypes #diversity #ageism #inclusion #hiring

See The Person Not The Stereotype Reveal 1st Australian campaign montages ?? For the launch of the campaign I asked women 50+ to proudly share photos, flag their age and champion their value. It was terrific the launch received great media attention and LinkedIn News Australia featured it. Then I asked men 50+ to do the same as age discrimination impacts both genders when finding work and in the workplace. Big thanks to the 100s of supporters, shares, messages and people who have courageously jumped in.?? Visual representations of the vibrancy and wide unique differences of people help dispel nonsense stereotypes. I'm on a mission of shining light into the darkness of stereotypes and age discrimination as it impacts hiring, business and workplaces The campaign will move through ongoing development, media and promotion for the remainder of the year. We have to own, champion and be proud of our age and value and not hide it. Let's go.. and get in touch if you would like to help further as individuals or organisations. ?? Now its your turn... would love to see 100s more diverse men & women jump in and share their age and photos (with a clear face pic please) and age in the comments. ?? This is....

See The Person Not The Stereotype. It’s foolish to stereotype all witches and place them in the same pot..??? And it’s foolish to assume all people 50+ act, look and feel the same way with the same skillsets. To add some humour to LinkedIn, I couldn’t resist posting this clip from the delightful TV show #Bewitched For those who are unfamiliar, Bewitched was a terrific sitcom from the 60's & 70's about Darrin Stephens a high flying advertising executive who falls in love and marries Samantha an adorable gorgeous witch. Given the campaign I'm running, this clip is really relevant to the issue of seeing people not the stereotype and stepping out. Darrin has first-hand experience that not all witches have the same appearance and evil ways (ha) so he valiantly tries to convince his client and boss to rework the advertising campaign differently to reflect a wider view. And more so, Darrin resigns from the campaign because he wont tolerate unfair stereotyping. Very amusing but a nice example of standing for your values eh! There is no homogenous pot and stereotypes for witches or warlocks (ha) nor for men and women of different generations. Enjoy ?? Follow the company page See The Person Not The Stereotype for all the campaign updates, montages and media news. ? I launched the awareness campaign in October with a focus of 'Shining a light into the darkness of stereotypes and age discrimination' as it impacts business, hiring and workplaces.?? Jump on board. Wouldn't it be wonderful if we could wiggle our noses and all horrid ism's (sexism, racism, ageism etc) disappear from the world, humans and business. #stereotypes #bias #advertising

The what, why and how of my See The Person Not The Stereotype awareness campaign is all revealed in this months Newsletter. As a bit of a jingle and song lover to motivate and inspire, I share songs from the Gough Whitlam 1972 election campaign, Australia's Deborah Conway & Latino American Gloria Estefan. Hope you enjoy the read.. Lets go. #stereotypes #hiring #ageism #media

Men 50+ in Australia it's your turn to jump on the See The Person Not The Stereotype??campaign. I recently launched the campaign spotlighting ?women 50+, now lets go men 50+. The media launch was a hit across numerous publications and LinkedIn News Australia ran a major feature on the launch.. The awareness campaigns goal is ‘Shining light into the darkness of stereotypes & age discrimination’ in business, recruitment and workplaces. ?? Hiding our age fuels fear, vulnerability and shame whilst also keeping stereotypes alive. Moving past age bias and prejudice needs us to embrace our age and step up and stand out with pride. It's about demonstrating that stereotypes of men and women over 50 are not homogeneous. ?? Not every person 50+ looks, acts and feels the same. So it's foolish and limiting to assume they do. Viva la difference ! The campaign movement which I started 3 weeks ago is going viral. My first call out was for women 50+ - now its men’s turn.? Then a combination initiative will follow. The movement is for both men and women, Age discrimination, damaging and illogical stereotyping impacts everyone no matter their level, work, industry or profession. ?? So men, I would love you to add your photos -( with a direct clear face shot in work or casual mode) and your age in the post. I encourage diversity and all cultures to jump in and get involved. And feel free to share anything about yourself to show the world that people 50+ are not all the same in how they look, feel and act. Much is in the planning wings with some incredible people with me supporting the campaign. More information: https://lnkd.in/g36BX2mx Let’s go... #stereotypes #ageism #wellbeing?#diversity

LinkedIn News Australia have run a special feature of the campaign this week.

Let's go... big thanks to Women's Agenda for the write up today on my campaign - See The Person Not The Stereotype NB: Professional men 50+ will be my next campaign. Stay tuned. More information: https://lnkd.in/g36BX2mx #ageism #stereotypes #diversity

The See The Person Not The Stereotype awareness campaign has launched. My purpose and goal is 'Shining light into the darkness of stereotypes & age discrimination' I’ve been a long time media voice to call out age discrimination shake people, recruiters and employers awake to stop the nonsense of ageism and illogical stereotyping. ? Coming from decades in recruitment, job strategy and marketing I knew there had to be a better way to shake people to see that stereotyping is pure poppycock. Creating images of ?people 50+ was inspired by USA advertising agency Grace Creative LA whose montage of celebrity and famous American women was so powerful. I wanted to create a brand and message tagline to launch an awareness campaign which would galvanise a movement. And from there See The Person Not The Stereotype has started to really fly to knock the perceptions of what men and women over 50 feel, act and look like. Over the coming months there is lots more to come. ?? Next campaign is for Men 50+ to join in and share A big thanks to all the Australian women who shared their ages and photos and all the men and women of all ages who supported the original This is campaign. I will tag you into the comments. And a big thanks to 3 amazing humans and leaders who have supported the campaign and ?contributed their feedback in the article - Natasha Ginnivan, PhD Susan Redden Makatoa, FCPRA, GAICD Jet Swain Big thanks to Mumbrella for supporting the brand campaign launch this week. This is... Lets go! More information: https://lnkd.in/g36BX2mx #stereotypes #diversity #ageism #inclusion