Sauz

Thrilled to share the news of chainwide Sauz launches at both Target & Whole Foods Market with Forbes! Our conviction has never been stronger - there is a clear need for a new generation of pasta sauce at scale. We’re continuing to catalyze consumer connection through thoughtful, experiential innovation - beyond excited to bring Sauz to millions of new consumers nationally. A heartfelt thank you to Andrew Watman for taking the time to showcase Sauz and to Brooke Gil, Mike Messersmith, Haerim H. and so many others who continue to share our vision for the category - you’re each so important to the Sauz story. Always proud of our team - Winston Alfieri, Camryn Frederickson, Emily Pakula ?? https://lnkd.in/gvv9DeZN

Finding a Sauz hat on a New Jersey local news segment about recent shark sightings wasn’t on my August bingo card, but it was definitely a useful opportunity to capitalize on content. 30 days and 3,500,000 views later, I’ve had copackers, vendors, former professors and distant relatives mentioning they saw our hat in a Jersey Shore news clip. Great work as always Camryn Frederickson ??

Exciting to wake up to two flavors of Sauz being named in Food Network's “8 Best Jarred Red Sauces.” Their list is filled with a handful of incredible brands and we feel fortunate to be recognized next to many who have inspired us to bring flavor-forward, experiential innovation to the set. I often joke that building Sauz keeps me up at night but makes me excited to wake up in the morning. Winston and I truly risked it all to challenge conventional wisdom in the category - wins like these continue to drive our conviction that there’s room at scale for a new generation of pasta sauce in grocery.?This is what gets us out of bed. Thank you to Julia Morlino and the entire team at Food Network for showcasing Sauz & many of our favorite brands in the category.?We appreciate you so much. https://lnkd.in/g3YPyJsm

Exciting to wake up to two flavors of Sauz being named in Food Network's “8 Best Jarred Red Sauces.” Their list is filled with a handful of incredible brands and we feel fortunate to be recognized next to many who have inspired us to bring flavor-forward, experiential innovation to the set. I often joke that building Sauz keeps me up at night but makes me excited to wake up in the morning. Winston and I truly risked it all to challenge conventional wisdom in the category - wins like these continue to drive our conviction that there’s room at scale for a new generation of pasta sauce in grocery.?This is what gets us out of bed. Thank you to Julia Morlino and the entire team at Food Network for showcasing Sauz & many of our favorite brands in the category.?We appreciate you so much. https://lnkd.in/g3YPyJsm

It’s awesome to see TWO!!! Sauz flavors awarded for the top 8 Best Jarred Red Sauces by Food Network! Among a handful of legacy brands we were able to sneak not 1, but 2 of our current SKUs into the line up… Hot Honey Marinara for Chicken Parmesan and Wild Rosemary Marinara for all of your dipping needs. Bringing bold flavors to an archaic aisle of grocery one ?? at a time. Thank you Julia Morlino for including us in your roundup ?? ?????? Full article: https://lnkd.in/dx47JTTc

??Wild Rosemary Marinara now at Erewhon?? Our launch partner & such an important piece of the Sauz story, we love our friends at Erewhon so much. Thanks for the great work Keenan Smith & Cultivate team ?? Proud of the Sauz team for getting this one done. Winston Alfieri Camryn Frederickson Shray Joshi Mike Schall Mike Messersmith Michael Diaz Blake Reid Frazer Kinsley Aaron Barnholt Tommy Williams

??Wild Rosemary Marinara now at Erewhon?? Our launch partner & such an important piece of the Sauz story, we love our friends at Erewhon so much. Thanks for the great work Keenan Smith & Cultivate team ?? Proud of the Sauz team for getting this one done. Winston Alfieri Camryn Frederickson Shray Joshi Mike Schall Mike Messersmith Michael Diaz Blake Reid Frazer Kinsley Aaron Barnholt Tommy Williams

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Wow! It’s hard to believe it’s already been a year since we launched Sauz. Time really does fly. This past year has been transformative, not just for me personally but for the company as well. I’ll never forget the day Troy Bonde and I picked up our very first jar of Sauz from the production line. Holding it felt like cradling my first born child. Fast forward to today, and it’s incredible to see how far we’ve come in just a year post-launch. Over the past 12 months, we’ve: - Launched in over 700 stores nationwide - Became a top-selling pasta sauce at some of the top grocery?stores in the USA? - Expanded into Whole Foods Market, Central Market, HEB, Gelson’s, Town & Country, Mother’s, and more - Welcomed 3 new team members - Introduced 2 new disruptive flavors - Had several TikToks go viral, generating millions of views - Traveled across the country for conventions and buyer meetings From convincing production facilities to take us on with low MOQs a year ago, to now preparing for a production run north of 600,000 jars—what a journey it’s been. Huge thank you to everyone who has supported and followed along with Troy and me as we’ve built Sauz - year 2 is set to be a game changer, and we hope you’re ready for some exciting news ahead! ?? ?? ?? Troy Bonde Camryn Frederickson Aaron Barnholt Tommy Williams Shray Joshi #cpg #founder #pastasauce

Last week we celebrated our first birthday at Sauz. It’s been an incredible year filled with exciting highs and challenging lows. Building in CPG has been the most dynamic experience of my life. Just a year ago, I barely knew anyone in the consumer community, our products were sold in just 10 stores across Los Angeles, and every single day felt like a fight for survival. Winston and I had just graduated from USC & initially planned to work in finance - breaking the news to my parents that I would instead be cooking pasta sauce for a living was a conversation that I’ll never forget. Now, nearly 1,000 stores later, with hundreds of thousands of jars sold, countless new friends made, and many pasta dinners shared, I’ve never felt more grateful for this journey. Cheers to many more Sauz birthdays ahead & a special thanks to so many of you who have made an immense impact on us personally and professionally. It’s difficult to put into words how much we appreciate each of you. Winston Alfieri Camryn Frederickson Aaron Barnholt Tommy Williams Mike Schall Mike Messersmith Shray Joshi Derek Norman